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Lana Del R. for i-D Magazine & Gucci


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Lana Del Rey on being 'just weird enough' for the Gucci guilty campaign

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“He wanted to have a campaign that was centred around this concept of ‘Hollyweird’ so I guess he thought I was just weird enough for it.” Lana Del Rey is talking about the new campaign for Gucci Guilty, shot by Glen Luchford, and why Creative Director Alessandro Michele chose her to embody the fragrance. “He told me he felt like it was a scent for a woman who did whatever she wanted and I’m very much that person,” she laughs. The backdrop for this kind of woman is Los Angeles, Del Rey’s home, and iconic locations such as the Hollywood Forever Cemetery. Alongside fellow Angeleno Jared Leto she races though a laundromat, a beauty salon, a supermarket, where an ostrich makes a cameo, and a diner, where Courtney Love makes a just as unexpected cameo. It makes sense — Love is one of Del Rey’s closest friends, and an LA landmark in her own right. “She’s definitely a Hollywood icon, and a music icon so I was thrilled she was gonna be apart of it,” says Del Rey. 

Spoiler

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When asked what gives her hope, the artist says, “What I can share about it is that hope has come through my friendships and through surrounding myself with gentle people who have the same perspective on reality as I do.”

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Thus far, it seems like Norman... is a pensive yet hopeful record. What were you thinking about writing it?
Yeah that sounds about right. I wasn’t feeling any pressure to make this album bigger or better than any of the rest of them. I was just having fun in the studio with Jack Antonoff. I was actually pretty thrilled at some of the melodies that were coming through as I was writing and just the sexy and cool all natural vibe that was shaping up within the record as I was finishing it – you always hope a low-key record feels organic and for me this one really does.

https://i-d.vice.com/en_uk/article/mbzg48/lana-del-rey-interview-gucci-guilty-album-norman-rockwell

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JazzGa

Yas, so much fashion was served today!

Lana's face looks like a cartoon in the first pic. Whether it's fillers, Photoshop, or nature I just love it. So cute. Lil Who from Whoville nose. (Dr Seuss allusion, not shade)

My old cat is a tough man, but i cant deny the way he bites my hand and he stabs me, he grabs me by my heart <3
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