Bradley 59,110 Posted October 25, 2018 Share Posted October 25, 2018 “A Star Is Born” has already left its mark on the box office and the Billboard music charts, but those two spaces aren’t enough for the Bradley Cooper-directed music romance. Ad Week reports the film is pioneering 3D sound in the advertising world with the release of a new 30-second trailer, presented in partnership between distributor Warner Bros., the music streaming platform Spotify, and creative shop Red Apple. “An ad like this helps break through a content-cluttered environment and get audiences to more deeply engage with our movies,” Andrew Hotz, EVP of Worldwide Digital Marketing for Warner Bros., told Ad Week in an email. “For ‘A Star Is Born,’ we were looking for breakthrough opportunities that remained true to the film’s themes and tone.” The 3D sound promo “mimics the surround-sound effect of being in the theater when the viewer has on headphones.” Spotify and Warner Bros. say the ad is one of the first of its kind to take advantage of 3D sound technology, which is something Dolby Atmos has revolutionized in movie theaters. The ad features the song “Black Eyes” from the movie’s soundtrack, with the 3D sound panning the noise between the right and left headphone speakers to provide a concert soundscape. “We used a specialized audio production technique that delivers audio to the Spotify user so that their ears and brain interpret the sounds as being omnidirectional,” Spotify’s Andi Frieder said. “This allows placement of sound not just left and right, but above, behind, and in front of the listener in a seemingly 3D space.” https://www.indiewire.com/2018/10/a-star-is-born-advertising-warner-bros-3d-sound-promo-1202015006/ Link to post Share on other sites More sharing options...
Andy McQueen 4,484 Posted October 25, 2018 Share Posted October 25, 2018 I can't watch the holphonic binaural video on the AW page because I'm not subscribed and I don't have money to do so. Link to post Share on other sites More sharing options...
Regina George 59,387 Posted October 25, 2018 Share Posted October 25, 2018 I find it rather underwhelming.. Don’t get me wrong but it’s not that big of a deal Link to post Share on other sites More sharing options...
kvnrp 48,353 Posted October 25, 2018 Share Posted October 25, 2018 So some audio engineer found the sliders for left and right channel? Link to post Share on other sites More sharing options...
Sanne Godijn 2,203 Posted October 25, 2018 Share Posted October 25, 2018 Wow what a ripoff you have to pay 8$ to watch it so unfair Link to post Share on other sites More sharing options...
Sanne Godijn 2,203 Posted October 25, 2018 Share Posted October 25, 2018 Wow what a ripoff you have to pay 8$ to watch it so unfair Link to post Share on other sites More sharing options...
BlondeSouth 58 Posted October 25, 2018 Share Posted October 25, 2018 What is the world coming to when people are expected to pay a premium in order to watch advertisements? Link to post Share on other sites More sharing options...
Wolf 1,328 Posted October 25, 2018 Share Posted October 25, 2018 Why pay when we have this 8D outsold Link to post Share on other sites More sharing options...
Mindblown 6,711 Posted October 25, 2018 Share Posted October 25, 2018 30 minutes ago, Wolf said: Why pay when we have this 8D outsold OMMG I NEED THE FULL ALBUM LIKE THIS. Link to post Share on other sites More sharing options...
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