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Gaga X Intel Drone Show


Rifek

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An array of synchronized aerial drones from Intel played a starring role in the Super Bowl halftime show Sunday 2017.

In a prerecorded stunt, halftime headliner Lady Gaga appeared on the roof of Houston's NRG Stadium before appearing to descend into the stadium for her actual performance. Three-hundred Intel Shooting Star drones, lit in various colors, created a colorful background and ultimately took the shape of the American flag.

Intel is promoting drones as one of several emerging technologies that could help the company compensate for a long-term decline in its core business, building microprocessors for PCs. It has touted its coordinated drones as a potential alternative to fireworks for nighttime events.

Producers filmed Sunday's drone show - and Gaga's bit on the roof - Jan. 30, according to USA Today. Intel general manager Natalie Cheung explained why:

"In February, you don't know what it will be like during Super Bowl day. We'd hate to plan all this and, if the wind speeds are too high or if it's raining and the roof is closed, no one can see this spectacular show. So our creative team as well as the Super Bowl creative team felt this would be best to be filmed. Lady Gaga also was on the roof when this was filmed, and from a logistics and creative perspective, it's a bit hard for her to go from the roof all the way down to the floor of the stadium."

Theoretically, though, Cheung said the drones could have performed live. The company staged a regular drone show at Disney World in Florida from November until January.

http://www.oregonlive.com/silicon-forest/index.ssf/2017/02/intels_drone_fleet_provided_ba.html

The performance:

Awards:

Clio Music Awards 2017 - Gold Winner

Cannes Lions 2017 - Bronze Lion

BTS video of the Gaga X Intel Drones collab:

https://clios.com/music/winner/23870

BTS Photos:

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MV5BNWJjYWY0M2UtMWE2NC00ZmFjLTkzZTctYzhm

I'm still SLAYED! It was so magical and out of space! :giveup:

It was probably the best and most breathtaking collab with Intel in Gaga's career.

It was also the first live broadcast of 300 drones in TV ever!

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There is just nothing that this Lady can't do. Some other performers are like "I'm just going to enter the stadium with 300 hundred people around me" and she is like "I'm just going to jump from the roof with 300 hundred drones above me"

 

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Doncho

It was amazing! Technology is the best thing to ever happen to us humans :golfclap:

Spoiler

After the Lady herself of course :lolga:

 

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Wait, the roof bit and the whole jumping off segment weren't live?!! :what:

(I'm probably the last person to learn this, but it's true that if she had jumped live, she would probably be swinging while being lowered down)

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35 minutes ago, Blue wig said:

Wait, the roof bit and the whole jumping off segment weren't live?!! :what:

(I'm probably the last person to learn this, but it's true that if she had jumped live, she would probably be swinging while being lowered down)

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19 hours ago, Rifek said:

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GURL, WHERE DO I THINK I'M GOIN'?

(and I check Gagadaily everyday, but I'm still clearly living under a rock) :toofunny:

(GGD wouldn't let me post this yesterday, sorry)

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