Morphine Prince 109,896 Posted January 15, 2018 Share Posted January 15, 2018 On Monday, the company said it would step away from using "materially" airbrushed photos to promote its beauty products in stores, online and in marketing materials. "We will not digitally alter or change a person's shape, size, proportion, skin or eye color or enhance or alter lines, wrinkles or other individual characteristics," CVS said in a press release. "We want our beauty aisle to be a place where our customers can always come to feel good, while representing and celebrating the authenticity and diversity of the communities we serve." To indicate a photo's authenticity, CVS will start putting a "CVS Beauty Mark" label on images that haven't been significantly retouched. The watermark will start appearing on beauty photos produced by CVS later this year. Link to post Share on other sites More sharing options...
Morphine Prince 109,896 Posted January 15, 2018 Author Share Posted January 15, 2018 CVS is a pharmacy where they also sell beauty products with many having a huge section just for these products. Link to post Share on other sites More sharing options...
Lion Heart 15,041 Posted January 15, 2018 Share Posted January 15, 2018 K I guess. ▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀ Link to post Share on other sites More sharing options...
Miel 15,009 Posted January 15, 2018 Share Posted January 15, 2018 That's actually a very interesting move on their part, to be honest. They're a drug store brand, so they recognize their accessibility to the "communities [they] serve" aka people of lower economic status. Not necessarily a good or bad move on their part, but I commend it. 3 points in and ready for more Link to post Share on other sites More sharing options...
SychosSoChic 9,995 Posted January 15, 2018 Share Posted January 15, 2018 Today drug store brands Tomorrow Vogue Life ain't Hollywood for any one of us. Link to post Share on other sites More sharing options...
JustinTrudeau 2,419 Posted January 16, 2018 Share Posted January 16, 2018 Interesting move. Can't complain about it, tbh. I fell down the stairs once as an actor. Link to post Share on other sites More sharing options...
Tresor 1,649 Posted January 16, 2018 Share Posted January 16, 2018 That's great, hopefully this pushes other companies to do the same. Link to post Share on other sites More sharing options...
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