Why are Music Videos becoming boring?

[Hi Its Nicole 5,428]

I wanna see more vids like this

 

[Trepadation 5,566]

10 minutes ago, Hi its nick said:

I wanna see more vids like this

 

 

[Trepadation 5,566]

16 hours ago, Martin Garrix said:

Late 90s & early 00's on electronic use to slay a bit   shaking rn

 

OMFG, I use to love this bops

it feels so good is a major bop

[Hi Its Nicole 5,428]

10 minutes ago, Trepadation said:

21 minutes ago, Hi its nick said:

I wanna see more vids like this

 

 

Fixed

[StrawberryBlond 14,881]

I think, as music has become a bit more stripped-back and being crazy doesn't sell like it used to, there's no need to create something amazing. The songs are selling without even having videos now, so why bother? Drake didn't even put so much as the official audio of One Dance online, never mind a music video. The results? #1 position and millions of sales. But not having a video for it will really backfire years from now. A music video can be a major part of how you remember a song. A lot of Britney's videos have that quality. One of the few things that keeps Xtina's legacy alive is that Dirrty video. Miley Cyrus will always be remembered as the girl swinging naked on a wrecking ball. Music videos can be a real piece of history and making a memorable one can be a vital part of how you get remembered. I wish more artists would appreciate that fact.

17 hours ago, TwerkinLurkin said:

The every day gp person doesn't really care about videos anymore. They'd rather just stream the song and listen to it.

I think streaming killed videos. And I think since American tv doesn't play music videos anymore no one cares.

That's a very good point. As I said above, if the song sells without a video, why bother? Can you imagine how many views some videos would have had if YouTube and Vevo existed years ago, when the arrival of a music video was a real event? In some ways, the video being less of a deal is good because now people can concentrate on the song more than superficial visuals and it's good if songs are selling without any additional help. But I think the industry underestimate how much it can really help to draw attention to an artist, especially if they're new.

But it shows how obsolete videos are now when even something like Wrecking Ball has fallen right down in views. Everyone was talking about that video and parodying it when it first came out, it got so many views. It broke the first day Vevo view record but that record has been broken many times since. It's only got 876 million views now and plenty more people have had 1 billion+ views with videos since then in a much shorter span of time. At this rate, Bad Romance is going to overtake it in the not-to-distant future (it's only just under 76 million away) and that would have seemed impossible just after it got released, when it was gaining views at a much faster rate.

[BloodyJudas 2,758]

I miss the 2010-2014 days... So much succes, digital sales, great female pop stars and fair competition. The music industry has gone to the dogs!!!!!!!

[TwerkinLurkin 4,764]

21 minutes ago, StrawberryBlond said:

I think, as music has become a bit more stripped-back and being crazy doesn't sell like it used to, there's no need to create something amazing. The songs are selling without even having videos now, so why bother? Drake didn't even put so much as the official audio of One Dance online, never mind a music video. The results? #1 position and millions of sales. But not having a video for it will really backfire years from now. A music video can be a major part of how you remember a song. A lot of Britney's videos have that quality. One of the few things that keeps Xtina's legacy alive is that Dirrty video. Miley Cyrus will always be remembered as the girl swinging naked on a wrecking ball. Music videos can be a real piece of history and making a memorable one can be a vital part of how you get remembered. I wish more artists would appreciate that fact.

That's a very good point. As I said above, if the song sells without a video, why bother? Can you imagine how many views some videos would have had if YouTube and Vevo existed years ago, when the arrival of a music video was a real event? In some ways, the video being less of a deal is good because now people can concentrate on the song more than superficial visuals and it's good if songs are selling without any additional help. But I think the industry underestimate how much it can really help to draw attention to an artist, especially if they're new.

But it shows how obsolete videos are now when even something like Wrecking Ball has fallen right down in views. Everyone was talking about that video and parodying it when it first came out, it got so many views. It broke the first day Vevo view record but that record has been broken many times since. It's only got 876 million views now and plenty more people have had 1 billion+ views with videos since then in a much shorter span of time. At this rate, Bad Romance is going to overtake it in the not-to-distant future (it's only just under 76 million away) and that would have seemed impossible just after it got released, when it was gaining views at a much faster rate.

Exactly like closer was number one on bb for weeks and weeks before they even put a video out. The only time people seem to care about videos is when it's a really big moment in pop culture like br or mileys wrecking ball or drakes hotline bling. Other than that people don't care and I think it's because it's so easy to listen to whatever you want where ever you are now with streaming and phones. Cuz back in the day you would either have to listen to radio or turn on MTV and watch all the videos I think music is way easier to listen to now so we'd rather just listen to it. And I think people wou l d rather listen to like Spotify than YouTube because some videos have intros or parts of the song where the music stops and stuff. I think in 2008 when trl git canceled and smart phones were on the rise and you could watch YouTube on your phones videos started to die 

[MrBlue 804]

16 hours ago, JustLikeHoney said:

This...just like "video killed the radio star," streaming killed the video star.

I came to say this... Are you me? 

[StrawberryBlond 14,881]

16 minutes ago, TwerkinLurkin said:

Exactly like closer was number one on bb for weeks and weeks before they even put a video out.

That's a great example. The lyric video for Closer has nearly 1.3 billion views. The official video? 172 million. The lyric video's likes? 5.3 million. The official video? 1.4 million. No idea why they made the stupid move of taking 3 months to bring out the official video. Considering that the video is so ordinary and boring, what on earth took so long to release it? I wouldn't want my biggest hit to have all its views and likes on its lyric video. That suggests that your actual video is so boring that people would rather watch a slideshow of lyrics.

Katy Perry's Birthday lyric video has more views than the official one and it's not surprising. The official one is 8 minutes long and mainly consists of cringey cutaway gags, so her fans clearly couldn't be bothered and just watched the lyric video instead. GUY was released at the same time as Birthday and it has more views despite it not being a hit, being a longer video, having 2 versions to separate views and being by an artist who was going through a hard time commercially. It just shows you how some fans are here for a long video and others just aren't.

[The Child 18,997]

18 hours ago, RAMROD said:

Budget cut, with people less buying records anymore and into streming more, record labels had to find way to keep the budget healthy for their company.

And as far as Western music scenes, they choose to cut budget for Music Videos. As it is not seen as something omportant anymore, even MTV didn't play MVs anymore except at odd hours. Some labels even go as far as only releasing lyrics video only. So consider yourself lucky if your fave still doing actual MVs 

 

This thing not happening within K-Pop and J-Pop scenes tho. They are still serving visual as ever. Even the Japanese indie scenes MVs are more visual than most big stars MVs in the West 

But labels did actually find a way to make money with these videos didn't they? They basically put brands in music videos right?

17 hours ago, River said:

Honestly, all we have is Sia and Maddie's Adventures, Katy and Cartoon Network, Beyonce and the stolen art and... Gaga when she feels like she's Gaga again..

Oh and there is Britney and her usual videos: starting with one of her products, going up or down the stairs and her dancers are posing sexy, she's doing some s&m like scene and then everybody is dancing again, there must be a scene where she's laughing and looks happy..

We are doomed.

Don't ever shade Britney like this gurl.

[River 117,264]

1 minute ago, CrazyMonster said:

But labels did actually find a way to make money with these videos didn't they? They basically put brands in music videos right?

Don't ever shade Britney like this gurl.

It's a fan shading gurl Britney is life

[The Child 18,997]

4 minutes ago, River said:

It's a fan shading gurl Britney is life

You're forgiven.

[Shaney 5,515]

20 hours ago, MetalliGa said:

Watching this amazing piece of ARTPOP

 

 

Some people are amazing visual artists, but I fail to see how these visuals represent the music. 

[bitchimtrying 2,495]

22 hours ago, RainbowBlonde said:

Even the early MTV days had more creative videos than today. You can tell that artists are becoming even more cheaper and lazier with their videos. Where's the choreography? Many times the videos just feel like a bunch of scenes pasted together with music playing over it. There's no editing, camerawork or choreography that flows together with the music. Even if there's little substance in the video, at least ramp up the style, serve some looks. But since this isn't the 80s anymore, you can't seem to get away with unique fashion or design choices. And don't even get me started with videos from male artists, which has gotten more and more mundane and unsexy over the years. I hate to say this, but other than Lemonade, Taylor Swift was really the last major artist to serve actual interesting videos...

I'm just gonna honour the birth of music videos with this documentary as we witness it's slow death.

 

Okay but there's actually a really interesting reason for this. People don't want you to watch their videos. They don't earn enough money from it anymore. They earn more money by not spending on a music video and just putting the song on spotify, for example Drake's One Dance was the summer smash of 2016 but it doesn't have a music video. If it did, then people would have gone to youtube to listen to the song and not spotify or apple music and thus giving him the streams to put him in the charts. And so, music videos are boring because no one is really invested in them. They know that they aren't going to profit from them. Infact, it wouldn't surprise me if within a couple of years we start to see music videos on spotify, because people want those streams. 

[Pacify Him 9,073]

55 minutes ago, Bae said:

Some people are amazing visual artists, but I fail to see how these visuals represent the music. 

Whoa. You did not just say that to the princess of art. Especially since her entire work is based on it - minus the fact that her early work has a bit of paganism in it

Also, the video doesn't necessarily have to be related to the music.

Another example:

why? I don't know. They just do.