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Spotify and Katy Perry announce partnership


yxi

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Fans of pop star Katy Perry woke up Friday to an e-mail on their smartphones: Her new single, “Chained to the Rhythm,” is available for streaming.

They got another reminder when they logged on to Facebook, where Perry is liked by more than 70 million people. As if that weren’t enough, Los Angeles and London fans on their daily commutes were greeted by billboards.

The best part for Perry? It’s all free. Spotify Ltd., the world’s most popular paid music service, will run a months-long promotional campaign leading up to the summer release of Perry’s fifth studio album, her first since 2013’s chart-topping “Prism.” The company’s marketers will continue to work with the singer to prove they can help sell records and concert tickets better than any radio station or rival streaming service.

“They were the ones who said, ‘We want to make this a big part of what we’re doing, we want to give you every level of support,’ ” said Martin Kirkup, a partner at Direct Management Group, which represents Perry. “We didn’t ask for a billboard. They offered it.”

https://www.bloomberg.com/news/articles/2017-02-10/spotify-befriends-katy-perry-in-quest-to-win-artists-favor

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Ryusei

We don't hate katy she just keeps giving us (million) reasons to hate on everything she does

Musery
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Gov Hooka

inb4 music not the bling :poot: 

but honestly whatever... i'm over it. people are going to like and stream this generic ass song and I'm going to continue to be disgusted. 

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Gagaloo911

Well, hopefully it will help sell that underwhelming lead single. It will probably still end up doing pretty average, but I don't see that song becoming a smash. I could be wrong but it seems kind of off, usually her hits sound like a hit but CTTR doesn't at all.

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DaftFameMonster

Ugh I hate Spotify for real. Why do streams on their trash site make up for so much of the chart results. :saladga:

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FGGrayson

:madge:  i see u Troy :madge:   he's literally trying to end Gagz joining what ****ed up his messy ARTPOP era, i hate Troy so much rn

𝗟𝗮𝗱𝘆 𝗚𝗮𝗴𝗮 • 𝗠𝗮𝗻𝗱𝘆 𝗠𝗼𝗼𝗿𝗲 • 𝗦𝗼𝗽𝗵𝗶𝗲-𝗘𝗹𝗹𝗶𝘀 𝗕𝗲𝘅𝘁𝗼𝗿 • 𝗣𝗮𝗿𝗶𝘀 𝗝𝗮𝗰𝗸𝘀𝗼𝗻
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