vertigostick 2,508 Posted February 10, 2017 Share Posted February 10, 2017 Just putting this article from last August here for the Spotify doubters... Spotify is literally the key to good streaming numbers, and Katy's team learnt from the Rise fiasco... Apple partnerships basically kill any chance of having a smash (except if you're called Drake or maybe Adele?). The MBW Review gives our take on some of the music biz’s biggest recent goings-on. This time, we respond to the news that Spotify is ‘punishing’ Apple exclusive artists with our own research and find… it is. The MBW Review is supported by FUGA. The past 72 hours have been especially fun in the world of streaming exclusives. On Friday, Bloomberg ran a story which accused Spotify of actively ‘burying’ the promotion of stars who have windowed their music on Apple Music or Tidal. Spotify has done so, said the report, by excluding artists and tracks from its highly influential playlists, in addition to demoting them from search results. The Swedish service has now hit back at the article, calling it “unequivocally false”. Well, to be precise, Spotify says that the allegation of it burying search for Apple/Tidal-friendly artists is “unequivocally false“. That’s because the other bit – the bit that suggests Spotify is blackballing these artists on its top playlists – is completely true. There’s no debate here. We’re telling you, it’s happening. Just ask Katy Perry… Perry’s big comeback single – her first for two years – is called Rise. You may or may not have heard it. That’s kind of the point. An empowering fist-pumper, it was clearly created with the Olympics in mind, and with no expense spared: the track was co-written with Savan Kotecha (One Direction/The Weekend/Justin Bieber) and produced by Ali Payami and Mr Guaranteed Hit himself, Max Martin. Rise was originally released worldwide as a windowed iTunes and Apple Music exclusive on July 15. It took another week to get to Spotify. And looking at the world’s charts Rise has, erm, not really risen. It only hit No.11 on the Billboard Hot 100, and has fallen away ever since. That’s especially disappointing considering that the song featured prominently during NBC’s US television coverage of the Olympics – one of the biggest syncs you could hope for in the market this summer. In the UK, where streaming now makes up 80%+ of singles ‘sales’, even worse news. Rise only reached No.25 on the Official Singles Chart in mid-July. It fell to No.68 the next week, and hasn’t been back inside the Top 70. In other key European territories, it’s been a certified flop. Check out Germany (No.39), Italy (No.51) and The Netherlands (No.95). Rise has reached No.1 in Australia, but by Katy Perry standards, it’s a forgettable global performance. The track clearly didn’t get the commercial boost it desperately needed. A boost that was never going to come from Spotify. Since landing on Spotify on July 22, Rise has been continually blackballed on the platform’s biggest playlists. It has, crucially, been nowhere near Today’s Top Hits (10.2m followers), and has also been conspicuous by its absence on other blockbuster pop playlists.(Hello Gaga!!) It didn’t even get listed on Spotify’s New Music Friday on the day it hit the service – although it appears to have been quietly (reluctantly?) stuck there later in July. Rise did get one spot of support on Spotify’s Pop Rising playlist (443k followers) over a month after it was originally released. Label Capitol was so pleased/relieved about, it tweeted in celebration. Look at what this treatment has done for Rise’s performance: the track finally charted on Spotify’s Global 200 in early August at No.176. It never made the Top 80. Monitor Katy Perry’s biggest fans online, and you’ll find they’re a little scary in their dedication – but certainly not dumb. Some important stats before the big conclusion here. Spotify’s top playlists are now generating more than a billion streams a week. (Apple could never!! ) That, in most countries, is the chart equivalent of 10 million singles sales. MBW understands that Spotify has around 12m streaming subscribers in the US, and is pushing 4m in the UK – from a total subscriber base of 39m, and a total active user base of somewhere between 110m and 120m. Apple Music, meanwhile, has around 7m US subscribers and 1.5m in the UK – from around 17m total subscribers (also its total active user base). So let’s get this straight: Spotify has more than seven times the number of active users on its platform than Apple Music. Every time a superstar like Katy Perry strikes an Apple Music deal, they risk being downgraded (in playlists; not search) in front of around 120m people. Drake did the Apple Music exclusive thing and not only got away with it, but smashed records. He’s so big, Spotify couldn’t keep him off its biggest two playlists (Today’s Top Hits and Rap Caviar) even if it wanted to. Thus, an Apple Music ‘exclusive’ artist is also actually Spotify’s biggest act worldwide. These rules, it transpires, do not apply to all. Even Katy Perry, the most popular artist on the world… on Twitter. Katy Perry, of course, is signed to Capitol Records – a division of Universal Music Group. MBW sources tell us that a key reason why Lucian Grainge banned his label heads from signing streaming exclusive deals with Apple and Tidal last week is because of Spotify’s strength around the world. Perhaps this had less to do with Frank Ocean, and more to do with Rise… falling? (It may also give us a clue as to why Britney Spears’ new record – not a UMG release – didn’t end up as an Apple Music exclusive after all last week.) Drake’s experience proves that certain megastars don’t necessarily need Spotify’s enthusiastic support to release global chart hits in 2016. Katy Perry’s experience, however, suggests that certain other megastars – let’s be honest, pretty much all other megastars – almost definitely do. Link to post Share on other sites More sharing options...
Americano 31,061 Posted February 10, 2017 Share Posted February 10, 2017 Just now, LGJoanne said: How's MR doing? Fine. Random people who don't know how promotion works are melting down randomly though because they're insecure about Katy Perry (surprise, surprise) Link to post Share on other sites More sharing options...
Stefani 25 Posted February 10, 2017 Share Posted February 10, 2017 Enjoy the Grammy performance and be happy for what we have been blessed with in this era, especially this last week. If there is more to come - we're legit being spoilt at this point and I'm loving it. Do yourselves a favour also and realise that Katy is about to enter a new era with a new single, expect some success from her and stop putting her down. Enough melting down - Australia is currently having a massive heatwave, only they can complain. Link to post Share on other sites More sharing options...
Americano 31,061 Posted February 10, 2017 Share Posted February 10, 2017 Just now, vertigostick said: Just putting this article from last August here for the Spotify doubters... Spotify is literally the key to good streaming numbers, and Katy's team learnt from the Rise fiasco... Apple partnerships basically kill any chance of having a smash (except if you're called Drake or maybe Adele?). The MBW Review gives our take on some of the music biz’s biggest recent goings-on. This time, we respond to the news that Spotify is ‘punishing’ Apple exclusive artists with our own research and find… it is. The MBW Review is supported by FUGA. The past 72 hours have been especially fun in the world of streaming exclusives. On Friday, Bloomberg ran a story which accused Spotify of actively ‘burying’ the promotion of stars who have windowed their music on Apple Music or Tidal. Spotify has done so, said the report, by excluding artists and tracks from its highly influential playlists, in addition to demoting them from search results. The Swedish service has now hit back at the article, calling it “unequivocally false”. Well, to be precise, Spotify says that the allegation of it burying search for Apple/Tidal-friendly artists is “unequivocally false“. That’s because the other bit – the bit that suggests Spotify is blackballing these artists on its top playlists – is completely true. There’s no debate here. We’re telling you, it’s happening. Just ask Katy Perry… Perry’s big comeback single – her first for two years – is called Rise. You may or may not have heard it. That’s kind of the point. An empowering fist-pumper, it was clearly created with the Olympics in mind, and with no expense spared: the track was co-written with Savan Kotecha (One Direction/The Weekend/Justin Bieber) and produced by Ali Payami and Mr Guaranteed Hit himself, Max Martin. Rise was originally released worldwide as a windowed iTunes and Apple Music exclusive on July 15. It took another week to get to Spotify. And looking at the world’s charts Rise has, erm, not really risen. It only hit No.11 on the Billboard Hot 100, and has fallen away ever since. That’s especially disappointing considering that the song featured prominently during NBC’s US television coverage of the Olympics – one of the biggest syncs you could hope for in the market this summer. In the UK, where streaming now makes up 80%+ of singles ‘sales’, even worse news. Rise only reached No.25 on the Official Singles Chart in mid-July. It fell to No.68 the next week, and hasn’t been back inside the Top 70. In other key European territories, it’s been a certified flop. Check out Germany (No.39), Italy (No.51) and The Netherlands (No.95). Rise has reached No.1 in Australia, but by Katy Perry standards, it’s a forgettable global performance. The track clearly didn’t get the commercial boost it desperately needed. A boost that was never going to come from Spotify. Since landing on Spotify on July 22, Rise has been continually blackballed on the platform’s biggest playlists. It has, crucially, been nowhere near Today’s Top Hits (10.2m followers), and has also been conspicuous by its absence on other blockbuster pop playlists.(Hello Gaga!!) It didn’t even get listed on Spotify’s New Music Friday on the day it hit the service – although it appears to have been quietly (reluctantly?) stuck there later in July. Rise did get one spot of support on Spotify’s Pop Rising playlist (443k followers) over a month after it was originally released. Label Capitol was so pleased/relieved about, it tweeted in celebration. Look at what this treatment has done for Rise’s performance: the track finally charted on Spotify’s Global 200 in early August at No.176. It never made the Top 80. Monitor Katy Perry’s biggest fans online, and you’ll find they’re a little scary in their dedication – but certainly not dumb. Some important stats before the big conclusion here. Spotify’s top playlists are now generating more than a billion streams a week. (Apple could never!! ) That, in most countries, is the chart equivalent of 10 million singles sales. MBW understands that Spotify has around 12m streaming subscribers in the US, and is pushing 4m in the UK – from a total subscriber base of 39m, and a total active user base of somewhere between 110m and 120m. Apple Music, meanwhile, has around 7m US subscribers and 1.5m in the UK – from around 17m total subscribers (also its total active user base). So let’s get this straight: Spotify has more than seven times the number of active users on its platform than Apple Music. Every time a superstar like Katy Perry strikes an Apple Music deal, they risk being downgraded (in playlists; not search) in front of around 120m people. Drake did the Apple Music exclusive thing and not only got away with it, but smashed records. He’s so big, Spotify couldn’t keep him off its biggest two playlists (Today’s Top Hits and Rap Caviar) even if it wanted to. Thus, an Apple Music ‘exclusive’ artist is also actually Spotify’s biggest act worldwide. These rules, it transpires, do not apply to all. Even Katy Perry, the most popular artist on the world… on Twitter. Katy Perry, of course, is signed to Capitol Records – a division of Universal Music Group. MBW sources tell us that a key reason why Lucian Grainge banned his label heads from signing streaming exclusive deals with Apple and Tidal last week is because of Spotify’s strength around the world. Perhaps this had less to do with Frank Ocean, and more to do with Rise… falling? (It may also give us a clue as to why Britney Spears’ new record – not a UMG release – didn’t end up as an Apple Music exclusive after all last week.) Drake’s experience proves that certain megastars don’t necessarily need Spotify’s enthusiastic support to release global chart hits in 2016. Katy Perry’s experience, however, suggests that certain other megastars – let’s be honest, pretty much all other megastars – almost definitely do. And Rise also had horrible callout scores and bombed on radio after.. Link to post Share on other sites More sharing options...
DrCake 1,743 Posted February 10, 2017 Share Posted February 10, 2017 Top 10 iTunes songs that are also present in the TTH playlist: #1 - IDWLF #3 - SOY #6 - Paris #7 - Say You Won't Let Me Go #10 - Bad Things MR is never getting added to TTH, we should stop believing that. Link to post Share on other sites More sharing options...
FRANZGA 13,920 Posted February 10, 2017 Share Posted February 10, 2017 spotify and apple deals has its own benifits... but the downside with the apple deal is that you'll be sabotaged by spotify.. while with spotify deal, you'll still get banners and hot tracks.. spoti.. streams gain apple.. sales gain Link to post Share on other sites More sharing options...
TwerkinLurkin 4,764 Posted February 10, 2017 Share Posted February 10, 2017 3 minutes ago, Americano said: Fine. Random people who don't know how promotion works are melting down randomly though because they're insecure about Katy Perry (surprise, surprise) Weren't you melting down because of a jw video for the past two days? Link to post Share on other sites More sharing options...
The Fame Joanne 5,985 Posted February 10, 2017 Share Posted February 10, 2017 8 minutes ago, JPM said: Gaga fans don't understand nowadays that Gaga's main focus should be album and tour sales because she's really good at them. The days when she had smash hits are over because she is not releasing commercially appealing songs (like Bey). Ofc, MR has a chance to become a big song now that Spotify and radio seem to be on board but I think the Grammys will benefit tremendously the JWT and give an additional boost to Joanne. Ps: Her team should push JW on streaming platforms to increase her SPS. But Beyoncé's last big hit was in 2009 Link to post Share on other sites More sharing options...
vertigostick 2,508 Posted February 10, 2017 Share Posted February 10, 2017 1 minute ago, FRANZGA said: spotify and apple deals has its own benifits... but the downside with the apple deal is that you'll be sabotaged by spotify.. while with spotify deal, you'll still get banners and hot tracks.. spoti.. streams gain apple.. sales gain But sales count less than streams for the charts... It's a no-brainer really. And having more streams usually means better chance at pushing radio to play your song and generating more sales in the end... Radio clearly ignores digital sales, MR has been the best example. Link to post Share on other sites More sharing options...
Harry 26,836 Posted February 10, 2017 Share Posted February 10, 2017 Ugh please let's not turn this thread into a Katy-dragfest. We all know she's going to do well so save your energy. She's a nice person and she works hard. Gaga's achievements are not diminished in any way by Katy's success - don't be so insecure for her Link to post Share on other sites More sharing options...
rezjohnsen 1,548 Posted February 10, 2017 Share Posted February 10, 2017 MR (soon) Competitors: 16. Chained To The Rhythm - Katy Perry (New) 18. That's What I Like - Bruno Mars (+11) And I wonder It wasnt Love It wasnt Love Link to post Share on other sites More sharing options...
dit 46,518 Posted February 10, 2017 Share Posted February 10, 2017 8 minutes ago, DrCake said: No, it didn't get in. hopefully in the future I guess... Link to post Share on other sites More sharing options...
DrCake 1,743 Posted February 10, 2017 Share Posted February 10, 2017 She just released an exclusive Apple Music video for JW. Do you think Spotify won't take notice of that? Drop it, guys, MR is never going to get big or playlisted big on Spotify and it's never going to make it into the TTH playlist. Link to post Share on other sites More sharing options...
Harry 26,836 Posted February 10, 2017 Share Posted February 10, 2017 4 minutes ago, rezjohnsen said: MR (soon) Competitors: 16. Chained To The Rhythm - Katy Perry (New) 18. That's What I Like - Bruno Mars (+11) Is this Bruno song from his album? Why the rise? Link to post Share on other sites More sharing options...
vertigostick 2,508 Posted February 10, 2017 Share Posted February 10, 2017 1 minute ago, DrCake said: She just released an exclusive Apple Music video for JW. Do you think Spotify won't take notice of that? Drop it, guys, MR is never going to get big or playlisted big on Spotify and it's never going to make it into the TTH playlist. And that's a BIG problem if you want a smash nowadays... Link to post Share on other sites More sharing options...
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