asana15 16,648 Posted February 5, 2017 Share Posted February 5, 2017 Per Variety: "....National Geographic Channels CEO Courteney Monroe learned just three weeks ago that she would get a 45-second spot immediately following Lady Gaga’s Super Bowl halftime show to promote “Genius.” The series, about the life of Albert Einstein, is National Geographic’s first scripted show. (National Geographic is owned by Fox Broadcasting parent 21st Century Fox.) Last year’s Super Bowl on CBS drew an average audience of 111.9 million total viewers. Monroe, a former marketing chief for HBO, knew immediately that she wanted to craft a high-concept ad that would grab the attention of that audience rather than just air a trailer for the show. Working with McCann New York, an idea was developed that would tie in directly with Lady Gaga’s performance. “We’ve been told that she’s planning to end her set with ‘Bad Romance,’” Monroe said, referring to Lady Gaga’s 2009 hit. So on Monday, during a break in shooting for “Genius” in Germany, National Geographic shot a spot in which star Geoffrey Rush, dressed as Einstein, plays “Bad Romance” on the violin. For National Geographic, which has transformed its programming strategy under Moore, the ad represents a chance to impact the way the channel is perceived. http://variety.com/2017/tv/news/super-bowl-commercials-stranger-things-handmaids-tale-genius-1201977897/ Link to post Share on other sites More sharing options...
takemetovenus 4,826 Posted February 5, 2017 Share Posted February 5, 2017 Saved her biggest hit for last, naturally Link to post Share on other sites More sharing options...
hoeslay 4,060 Posted February 5, 2017 Share Posted February 5, 2017 Perfect lllusion transitioning into BR would end my life. But I kinda figured BR would end her set and I'm here for it wondering how she'll fit in million reasons tho Link to post Share on other sites More sharing options...
Radio Ga Ga 5,575 Posted February 5, 2017 Share Posted February 5, 2017 Dammit, why did u spoil it, I know you had a awakening on the title, but you know none of us can resist this Link to post Share on other sites More sharing options...
iAstroLeo 14,208 Posted February 5, 2017 Share Posted February 5, 2017 Pretty obvious tbh Link to post Share on other sites More sharing options...
galaxyspacetime 86 Posted February 5, 2017 Share Posted February 5, 2017 Just like Monster Ball And the air was full of various storms and saints x Link to post Share on other sites More sharing options...
Johnny Wayne 5,472 Posted February 5, 2017 Share Posted February 5, 2017 WHERES THE EDGE OF GLORY?!?! ITS THE PERFECT CLOSER! Boycoting the superbowl tbh... I'm the b*tch with the sauce, apparently Link to post Share on other sites More sharing options...
hausofcy 20,046 Posted February 5, 2017 Share Posted February 5, 2017 I was hoping for TEOG to close the show but BR is nice too 🇬🇷 Link to post Share on other sites More sharing options...
Zazekina 785 Posted February 5, 2017 Share Posted February 5, 2017 I'm ready for this, BR is gonna make the crowd go crazy! https://soundcloud.com/zazekina/otra-vez Link to post Share on other sites More sharing options...
warhol killer 8,362 Posted February 5, 2017 Share Posted February 5, 2017 Inb4 the stage is all white Let it be all white for Bad Romance Gaga! warhol killer ✴ GAGA¹⁵ Link to post Share on other sites More sharing options...
gagzus 13,679 Posted February 5, 2017 Share Posted February 5, 2017 it made sense but didn't the guy who heard it at the venue say BR opened the set? Link to post Share on other sites More sharing options...
911 16,206 Posted February 5, 2017 Share Posted February 5, 2017 My life is already over 𝕞𝕪 𝕓𝕚𝕘𝕘𝕖𝕤𝕥 𝕖𝕟𝕖𝕞𝕪 𝕚𝕤 𝕞𝕖, 𝕡𝕠𝕡 𝕒 𝟡𝟙𝟙 Link to post Share on other sites More sharing options...
Blahwhatever22 7,991 Posted February 5, 2017 Share Posted February 5, 2017 At least it's not Million Reasons. Link to post Share on other sites More sharing options...
Battle 4 Ur Life 5,886 Posted February 5, 2017 Share Posted February 5, 2017 I can feel the epicness "We own the Downtown, hear our sound." Link to post Share on other sites More sharing options...
Thomas P 18,383 Posted February 5, 2017 Share Posted February 5, 2017 I thought it was confirmed to open, but it was the song I wanted to end it so I'm very happy. I’m a simple guy to please, if you like Melodrama, we chill. Link to post Share on other sites More sharing options...
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