How do you explain album vs singles success?

[Phoenix 17,395]

5 minutes ago, Enigma said:

Sales>Streaming

Sure

Streaming is the future

Sales dying

#delulu

[Quark 7,098]

3 minutes ago, Phoenix said:

Sure

Streaming is the future

Sales dying

#delulu

You said it, the future. Right now sales still have more value. Even then by the time streaming becomes the only thing there is, the people that are buying her albums will also have moved on to streaming.

[giskardsb 12,565]

because Joanne is being bought by people outside the normal top 40 demographic.

 

[Phoenix 17,395]

32 minutes ago, Enigma said:

You said it, the future. Right now sales still have more value. Even then by the time streaming becomes the only thing there is, the people that are buying her albums will also have moved on to streaming.

Yeah, streaming is more important for a year or two already, and ofc with every month it's bigger and bigger than pure. 

Gaga has no future in charts if her streaming still continues being floppy.

[JHS 4,714]

53 minutes ago, Enigma said:

You have a flawed logic. Just because she is not selling as much as the top selling artists it doesn't meant that she is not among the top selling album artists. She is in fact very successful with her albums for the time that they are  released. And clearly she is not selling singles very well latetly so she is not a singles artists. At least not right now.

This. Streaming is the reason why she's not a singles artist anymore. Back when she was at the beginning of her career, singles sales were mostly digital downloads. Although digital sales have still more value, streaming has progressively increased its importance to the point where a single with poor streaming performance and decent digital sales won't be able to compete with the most streamed songs. That's what happened to PI. It debuted at #2 on Digital Songs with 100,000 downloads, a very good debut in 2016. However, she only reached #25 on Streaming Songs and that's why she ended at #15 on Hot 100.

I guess Joanne did better because maybe people stil prefer to buy albums rather than streaming them. Streaming is less important in albums than in singles so Joanne's great commercial performance may be because of this.A proof is that she made it to the first position on Billboard 200 with 170,000 pure sales. Of course Joanne's an incredible album andI'm not saying it only did well because streaming isn't so important.

[Quark 7,098]

3 minutes ago, Phoenix said:

Yeah, streaming is more important for a year or two already, and ofc with every month it's bigger and bigger than pure. 

Gaga has no future in charts if her streaming still continues being floppy.

And yet Joanne is one of the best selling albums of the year in an era where you say streaming is more important. 

[Delulu Rogers 7,444]

She could still do well single wise but lack of promo, poor execution and non friendly radio songs are to blame

[Gonzi 2,800]

It's a matter of trends. Most of the hit singles this year were released by new artists. But if you look at their album sales you will notice that a hit single doesn't have much of an effect anymore.

The thing with Gaga is that her -targeted- audience is completely different now than it was in 2009-2011. She used to be a big single artist back then because she was the hot new thing among young teenagers (most of us). But now there's a whole new generation running the pop music industry. You won't see a lot of 14 year olds running Lady Gaga fan accounts as much as you see them running Justin Bieber and Ariana Grande fan accounts. And right now they are the ones responsible for making songs trendy which leads to more streaming exposure.

Single sales are driven mostly by streaming/radio success, it's like a rotation effect. Album sales on the other hand are driven by real interest in the artist.

[Phoenix 17,395]

33 minutes ago, Enigma said:

And yet Joanne is one of the best selling albums of the year in an era where you say streaming is more important. 

How? it is a question if it will get platinum in usa, and all of her peers already did that...