KleinGa 18,177 Posted October 21, 2016 Share Posted October 21, 2016 I noticed that now she's beginning to roll out the big promo. She's appearing on GMA today, SNL tomorrow, Im expecting Carpool to drop in a few days (if not today) and she might be on Ellen next week. Did she save the big promos for the actual album release? I think she didn't want to exhaust all of these amazing places to promote just for the first single, think she waited for the big release. I took a marketing course once and this is actually a great strategy! If she had exhausted these mediums promoting Perfect Illusion, the single would've sold and the album would've been overlooked. She can't go to these shows one week to promote her lead and then 4 weeks later to promote her album, don't think they'll allow it. So smart ass Bobby decided that radio promo for the single and bigger promo for the album would be better. We'll see how it all plays out. This sounds like a case study we did in my marketing class.... Bobby tho Link to post Share on other sites More sharing options...
Stephen 30,423 Posted October 21, 2016 Share Posted October 21, 2016 Yup I expected this, it's similar to how they marketed Cheek to Cheek. Link to post Share on other sites More sharing options...
Mister Gaga 22,920 Posted October 21, 2016 Share Posted October 21, 2016 The plan's good, but there's a flaw. There's not even one semi-popular song on the table..it will be hard. You won't convince the GP to buy an album by promoting, idk, 6 different songs at the same time. At least ONE signature song it's needed (see how ARTPOP's sales were driven just by applause) Link to post Share on other sites More sharing options...
Ronk 14,762 Posted October 21, 2016 Share Posted October 21, 2016 Yes. Gaga's numbers are front loaded. She's #1 now almost everywhere. To avoid a huge drop, it is a good idea to roll out the promo during the days just after the release. The GP have short memories. If they see the promo before they can buy the album in the stores or download it, they could forget about it by the time the album is available. Gaga may be going for consistently high sales throughout the first week, rather than just the first day. I live outside the space time continuum. Link to post Share on other sites More sharing options...
ZiggyZiggs 30,062 Posted October 21, 2016 Share Posted October 21, 2016 Good strategy tbh Slay Bobby Ugh those arms... Link to post Share on other sites More sharing options...
BlaqJezus 1,027 Posted October 21, 2016 Share Posted October 21, 2016 Honestly, I have always found huge promo prior to album release, doesn't work very well. Now that she is promoing at the release and just after, like most albums these days, I think an actual hit song will build momentum instead of just bursting out and dying fast. I am hoping she is playing the long game this time, because we have some months until SuperBowl, and my god she has some good music on here that I need out by then~ Link to post Share on other sites More sharing options...
ChicaSkas 23,130 Posted October 21, 2016 Share Posted October 21, 2016 Needs more physical promo, too. Even C2C had more posters and instore displays Do YOU own the 4' by 6' Perfect Illusion promo Poster? Will pay you for it. Pic: http://i.imgur.com/UWuzumk Link to post Share on other sites More sharing options...
Robo Ga 15,299 Posted October 21, 2016 Share Posted October 21, 2016 10 minutes ago, Mister Gaga said: The plan's good, but there's a flaw. There's not even one semi-popular song on the table..it will be hard. You won't convince the GP to buy an album by promoting, idk, 6 different songs at the same time. At least ONE signature song it's needed (see how ARTPOP's sales were driven just by applause) I would actually argue the music industry is in a vastly different place than it was in 2013. I think it is smart to promote an album as a full body of work, since streaming platforms have encouraged more listeners to listen to the album in its entirety (Lemonade is a good example of this - Formation, while it was popular, it was not a radio hit, and neither was the rest of the album but it is considered to be a huge success.) So many people now subscribe to Apple Music, Tidal, Spotify, etc. that if their interest is sparked by any of the songs promoted, it may lead them to go check it out! 🤖⚡️ Link to post Share on other sites More sharing options...
Altair 2,000 Posted October 21, 2016 Share Posted October 21, 2016 so how did the case that you studied end? Link to post Share on other sites More sharing options...
TSUNAMI 21,012 Posted October 21, 2016 Share Posted October 21, 2016 53 minutes ago, KleinGa said: I noticed that now she's beginning to roll out the big promo. She's appearing on GMA today, SNL tomorrow, Im expecting Carpool to drop in a few days (if not today) and she might be on Ellen next week. Did she save the big promos for the actual album release? I think she didn't want to exhaust all of these amazing places to promote just for the first single, think she waited for the big release. I took a marketing course once and this is actually a great strategy! If she had exhausted these mediums promoting Perfect Illusion, the single would've sold and the album would've been overlooked. She can't go to these shows one week to promote her lead and then 4 weeks later to promote her album, don't think they'll allow it. So smart ass Bobby decided that radio promo for the single and bigger promo for the album would be better. We'll see how it all plays out. This sounds like a case study we did in my marketing class.... Bobby tho Revenue would be definately be bigger because if you invest money/time/appearance to something that costs 1$ or something that costs 14$ is not the same. You already know that Link to post Share on other sites More sharing options...
TopDomBoy 1,182 Posted October 21, 2016 Share Posted October 21, 2016 41 minutes ago, ChicaSkas said: Needs more physical promo, too. Even C2C had more posters and instore displays So you can go and rob those posters? xDDDDDDDDDDDDDD kidding xDDDDDDD All monsters are human, you are a monster. Link to post Share on other sites More sharing options...
littlepotter 75,146 Posted October 21, 2016 Share Posted October 21, 2016 I called it from day 1 while y'all were busy melting down. chaeri pls Link to post Share on other sites More sharing options...
ChicaSkas 23,130 Posted October 21, 2016 Share Posted October 21, 2016 6 hours ago, Sister Jude said: So you can go and rob those posters? xDDDDDDDDDDDDDD kidding xDDDDDDD You know it Do YOU own the 4' by 6' Perfect Illusion promo Poster? Will pay you for it. Pic: http://i.imgur.com/UWuzumk Link to post Share on other sites More sharing options...
malazam 15,710 Posted October 21, 2016 Share Posted October 21, 2016 The thing is, will it work? another shot before we kiss the other side Link to post Share on other sites More sharing options...
hoodrat 299 Posted October 21, 2016 Share Posted October 21, 2016 I think doing all the promo when the album is actually available makes more sense. We live in an impatient, fast-paced society. It would be frustrating for casual fans (who don't follow her every move like we do ) to see Gaga promo and think "Oh cool! Gaga has a new album out!" ...only to find out that it doesn't come out for another three months. Promo too far in advance of an album's release is useless since people can't just buy it. Link to post Share on other sites More sharing options...
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