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#AerieMAN 'body positivity' campaign was a JOKE


Lion Heart

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Lion Heart

 

Last month, Aerie released what it said was its latest underwear campaign, #AerieMan, featuring four models: Doug, Matt, Kelvin, and Devon.

The company said the campaign was a body-positive approach to male underwear, and included men of different body types.

But just a week after releasing the campaign — to universal praise — Aerie backtracked. It claimed AerieMan was actually an April Fools’ Day joke all along.

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For Kelvin Davis, a blogger who was featured in the shoot, the knowledge that the shoot wasn’t ~real~ was disappointing.

“I have had people in the body positivity community upset with me about this whole thing,” he told BuzzFeed. “My part and contribution to the project was 100% authentic and real.”

Full story: https://www.buzzfeed.com/juliegerstein/an-aerie-male-model-says-he-had-no-idea-the-aerieman-campaig#.ivKm6aXDR

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Evan Peters

i heard about this a few days ago. wasn't really be shocked considering they're #realyou campaign or whatever was supposed to have zero retouched photos, but did in fact have photoshopped photos lmao. shady tbh.

emma roberts is an abuser
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Robo Ga

I don't even get their train of thought... like hey this is a big joke, but we still want men to be body-positive! Then, what makes it a joke at all? :huh:

🤖⚡️
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Morphine Prince

OH MY GOD :rip:

I feel so sorry for the guys in this ad. They were basically used. 

But honestly I'm not surprised. Men's body image issues aren't usually seen as extensive as women's are. They'd never do this to a women's underwear campaign. It would be suicide. 

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Pablo

No one wants their overpriced crap anyways. They stopped being relevant when teenagers stopped buying their billboard shirts.

Don't visit my profile
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Poissonche

I am. This is so wrong. Like, if it was a joke, why did they only reveal it 7 days later? I mean, they had good publicity, and now BAM. They destroyed it.

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PunkTheFunk
8 minutes ago, Morphine Prince said:

I feel so sorry for the guys in this ad. They were basically used. 

I'm pretty sure they were in on the 'joke' though

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3 minutes ago, PunkTheFunk said:

I'm pretty sure they were in on the 'joke' though

Idk one of the models is upset and said he's taking **** for it as well

He/They
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Morphine Prince
4 minutes ago, PunkTheFunk said:

I'm pretty sure they were in on the 'joke' though

But one of the models said he has no idea.

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PunkTheFunk
Just now, Morphine Prince said:

But one of the models said he has no idea.

1 minute ago, Auro said:

Idk one of the models is upset and said he's taking **** for it as well

oh wow :sick:

what a mess :green:

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Himeros26

This was such a **** move on them honestly.

Male body positivity is really needed in my honest opinion. Because if you aren't skinny or muscular then you aren't really even considered a "man" thanks to stereotypes and the such in the mainstream world

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JustinTrudeau

Disappointed. :neyde:

I fell down the stairs once as an actor.
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