Billboard - ANTI is NOT Plat.

[SissyFromSpace 20,884]

After a long, long lead-up and frantic final sprint, Rihanna’s ANTI has been downloaded more than 1.4 million times in the 15 hours since the record was officially released on TIDAL, and the RIAA has certified it Platinum, TIDAL confirmed to SPIN. The Barbadian singer’s eighth LP was streamed more than 13 million times the night it was dropped, and all the free downloads that Rihanna offered on Twitter were redeemed within 14 hours.

“When we started this campaign, we expected this to take a week,” Grace Kim, TIDAL’s director of Marketing told SPIN over the phone. Instead, they moved “1.4 million in not 24 hours but 15 hours,” she continued. “That’s a really big deal for us.” When asked if the initial leak of the record just hours before it was officially released hurt or helped ANTI gain the buzz to ship 1.4 million copies, Kim said no. “Look, we know what happened here, in the sense that unfortunately we still rely on systems, and there was a system error. But I don’t think it hurt it at all.”

“There were conversations [with Billboard] early on when this promotion and partnership started, but ultimately it became about giving music directly to the fans,” Kim explained. “While everyone would’ve love to have it count, the thing that we’re focused on here is that it’s No. 1.”

“This is the new model. The new model is about how many fans are we getting the music to,” Kim told SPIN. “Soon enough everyone else with have to come along for the ride. We believe this is just the beginning of how we market albums, how we distribute music to fans, how fans consume music. It’s just a different way of thinking.”

For their part, TIDAL considers ANTI a tremendous success, and the buzz about the album (and future large problems they’re not allowed to hint at yet) are helping to draw people to the streaming site following a slow burn. “We’re ecstatic,” Kim said.

http://www.spin.com/2016/01/rihannas-anti-is-certified-platinum-by-the-riaa-but-not-by-billboard-and-nielsen/

 

[FATCAT 60,159]

I hope they don't let it count, because it could really damage the industry if you could suddenly just buy copies in bulk like that. Imagine how successful Lana could have been if her dad bought millions of copies

[Paper Gangsta 6,693]

RIAA certifies and riaa confirmed its platinum. title is missleading. It doesn't count as sales but its still platinum

[Sakrai 4,759]

I hope ANTi keeps breaking those records cause I like Rihanna but I really really hope Tidal dies 

i hate everything they stand for.

[Runway 27,876]

they better expose

[monketsharona 83,595]

The music industry is going worse and worse. 

[SissyFromSpace 20,884]

 

 

[Paper Gangsta 6,693]

3 minutes ago, FATCAT said:

I hope they don't let it count, because it could really damage the industry if you could suddenly just buy copies in bulk like that. Imagine how successful Lana could have been if her dad bought millions of copies

Jay Z did it first. And to count towards certifications people have to download it. Idg whats such a big deal. I mean most of people who downloaded it are indeed interested in album and they would have pirated it if she didn't give free copies away. I mean people choose to downlaod the album, noone forced them. And it's not like Rihanna made up this rule. What was she supposed to do? Forbid RIAA to certify her?

[BLACKOUTbritney 22,359]

I'm living for how messy this year has been lmao AND ITS ONLY JANUARY 

[HEARTHUNTER 7,611]

1 minute ago, BLACKOUTbritney said:

I'm living for how messy this year has been lmao AND ITS ONLY JANUARY 

Then get ready because the mess only started

[BenG 19,908]

12 minutes ago, Lance said:

“This is the new model. The new model is about how many fans are we getting the music to,” Kim told SPIN. “Soon enough everyone else with have to come along for the ride. We believe this is just the beginning of how we market albums, how we distribute music to fans, how fans consume music. It’s just a different way of thinking.”

Giving out for free is now the new way for fans to consume music? Wow the PR's ability to spin this around is astounishing

[Bitter 3,640]

would billboard that named Gaga woman of the year lie?

[River 117,662]

If they bought the 1mil in one purchase, it's counted as 1 album sale for the Billboard chart no?

 

[Sakrai 4,759]

Just now, River said:

If they bought the 1mil in one purchase, it's counted as 1 album sale for the Billboard chart no?

 

But that wouldbe unfair as well because many who would've actually bought the album downloaded it for free so it's a god damn mess any way you look at it.

[MJHolland 12,725]

The fact that those Samsung sales count is utter bullsh*t. I can't believe Rihanna isn't embarrassed to all hell.

It's like if Katy publicly bought radio airtime. Even she has the decency to at least cover it up!

Well, Rihanna, we are embarrassed for you I guess...