Intel – Lady Gaga partnership could redefine entertainment and tech

[asana15 16,648]

 "...Intel is taking a different path with Lady Gaga. It is collaborating with her not artificially on a product but effectively on an entertainment event. Intel is a critical part of her show at the Grammys..."

"...It makes no sense to take a top entertainer and then try to turn them into something else they have no real interest or expertise in. But entertainers know how to entertain, and increasingly they are massive users of technology with an emphasis on creating wonder and excitement—both key to driving technology and product demand.

If the partnership is with what the entertainer does, rather than what the firm does, then the result has to be better because the firm is using the entertainer where the entertainer excels—not trying to make them into something they aren’t. More importantly, if the entertainer is popular their popularity is tied to their art—not tied to who they really are. At the end of the day an entertainer is just another person but that isn’t where their power is. It is in what they do, not who they are and—I think—Intel is finally showcasing the right way to hook up with an entertainer..."

"...While a lot of entertainers use technology, few use it as aggressively or as massively as Lady Gaga. An incredibly talented artist... and a powerhouse on social media she is likely one of the better choices for an effort. Some of her efforts are actually great to watch even with the sound turned off. Incredibly high production values, and a creative mix of technology and art. She is a showcase of thinking outside the box in an industry known for thinking outside the box.

And the processing power she could consume creating on-stage magic should be pretty impressive as well—forming a foundation for the message that Intel wants to deliver. I think it is when the capability of the artist and the goals for the firm align that you’ll see the greatest potential realized from a collaboration like this..."

This first effort will be a performance backed by Intel technology at an entertainment event the Grammys.

"..Intel, which really isn’t in the entertainment business, seems to get how this should be done and its partnership with Lady Gaga will—if executed as I expect—change how people do going forward (at least that is my hope). We’ll see how this goes, but Intel has the chance to truly redefine how artists and tech firms work together with the end result being incredibly powerful for both groups..."

http://techspective.net/2016/01/07/intel-lady-gaga-partnership-could-redefine-entertainment-and-tech/

[bayonse 6,525]

we've heard that before

[Kattys 4,319]

ARTPOP 2.0  I can't wait, no matter what it is

[Illuminati 15,921]

This is actually worrying to me. If they overhype it and deliver something like volantis the backlash will be noticeable

[Mobster 14,604]

I'll take his opinion with a grain of salt... I'll just wait to see what happens

[Illuminati 15,921]

at least we know that this is what she truly wants to do after that emotion revolution interview 

[Warholian 6,880]

Inb4 it's just a laser show. 

[destinyofself 1,006]

Is she going to Perform TIHTY? I've heard she's going to perform with a hologram of Amy Winehouse.

[Bloody 64,631]

Hearing that doesn't excite me, actually it confuses me more. 

I'll just wait and see what will happen. 

[ItsTommyBitch 12,640]

Looks like we are getting ARTPOP ACT II after all  

[lego 44,165]

Stop the hype train.

 

What is this btw?

 

[andy232000 11,368]

1 minute ago, SubRosa said:

Stop the hype train.

 

What is this btw?

 

flop fan.....she performed at a private event in vegas last night

[Phoenix 17,395]

 

 

 

 

stop.

[GloZell Green 11,723]

Okay I'm really excited to see this, they hype it so much and make it sound exciting!

But what if it's too dangerous? What if she gets injured or dies  I'm probably exaggerating  

[Guest]

They can't hype me like this.