Rihanna curse

[Serendipity 7,821]

"Rihanna Curse"

The song's reign at number one in the United Kingdom occurred as the country was hit by extreme rainfall and flooding, which led the British national newspaper The Sun to humorously suggest the two events were related, with the media referring to it as the "Rihanna Curse." The tabloid also highlighted the date of the single's video shot which was Friday the 13th (April 13, 2007), adding further coincidence of the curse.Before the single's release on May 14, the temperature in London was relatively high, reaching 20 °C. However, just a day after the release, "severe weather warnings hit the headlines".An article in The Sun urged readers to join the campaign to knock the song off the chart's top spot, suggesting to readers several other songs to download instead, all of which shared the theme of sunshine or summer.

A similar situation occurred in New Zealand, where the song hit number one in the early winter of 2007 as the country was experiencing some of the worst storms in its history.During the weather conditions, Taranaki, Tauranga, and Auckland had experienced tornadoes and flooding in the Far North of the country. Once the single was replaced on the top spot, weather conditions throughout New Zealand pacified, although Hawke's Bay was still stormy.

The same happened in Romania where "Umbrella" hit the stations in the nation during the summer. That summer was in its first half the hottest and driest period of time in Romania since 1946.As the song reached the top ten and then its number-one peak, the country experienced the worst storms and most pouring rains in its history. As the song was losing positions in the charts, the storm ended and the temperatures lowered step-by-step.

 

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