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YouTube announces ad-free 'Red' streaming service + more


Travis

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YouTube, the world's largest video site, has unveiled Red, an all-in-one subscription service that will include a streaming music service as well as original video programming from its most well-known creators.

Speaking from a launch event on Wednesday at the YouTube Space in Los Angeles, chief business officer Robert Kyncl said Red was “a new way to experience YouTube without ads," adding, "today marks a new chapter in giving fans the choices they want when watching YouTube.”

Red replaces the previously invite-only Music Key service, which has been in beta since late 2014. "YouTube Red will incorporate a feature painfully missing from the beta of Music Key: background play, as well as offline viewing of videos," Kyncl said.

The service will offer ad-free viewing of the company's original content and licensed music catalog for a single price. There will also be an ad-supported tier of the site, with all premium content eventually being available for free.

Susanne Daniels, vp, global head of original programming for YouTube who was until recently a development executive at MTV, explained that YouTube's original programming will get a January debut, which will include Lilly Singh's tour documentary A Trip to Unicorn Island, the Fine Brothers' 10 episode sitcom Sing Itand -- naturally -- PewDiePie, who will have his own "reality adventure series," as Daniels explained it.

YouTube has been providing popular creators with free studio time through its "Spaces," multi-level studios the company has built in New York, Los Angeles, London, Tokyo, Sao Paulo, Berlin and Paris. Those creators will -- we assume -- form the backbone of the company's push into original video. Funding those spaces, as well as the broader development of its subscription service, no doubt played a part in its failing to turn a profit last year. The company is valued at $70 billion. It has also rolled out tools for musicians and held workshops in the hopes of directing artists to optimize their use of the platform.

The company considered the release of Music Key a sort of "grand beta test" to determine how music fans would utilize a streaming service within the platform. As CEO Susan Wojcicki told the Brainstorm Tech event this past July, "We launched [Music Key] to a set of very heavy music users. They’ve given us a lot of feedback and we’ve taken that feedback and we are readjusting it based on that feedback. We have plans to launch later this year."

Armed with a year of data, expectations will be high for the service's functionality. We know one thing at least: mobile will be everything. Asked about her company's focus, Wojcicki said: "Mobile, mobile, mobile."

Not to be outdone, Apple is reportedly launching a new version of its Apple TV next week, and debuted a some exclusive content yesterday, according toRe/code.

A presentation outlining details of the service is currently underway -- more to come...

http://www.billboard.com/articles/business/6737368/youtube-all-in-one-subscription-service-music-original-video?utm_source=twitter

 

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I'm confused as to how this will play into the music already on YouTube? :confused: I get the original programming part, but I don't know. 

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RAMROD

Does this means many YT stars will be eligible for Emmy? *shudders*

(ノ◕ヮ◕)ノ✧*:・゚ my friend Malamar (*´艸`*) ♡♡♡
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Kulture Kiari

Who the heck complained about background video play and offline video play? That was the only reason I was using youtube on my phone. Welp, I guess I'm going back to the pirate bay.

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inuborg

No. More. Music. Subscription Services. :giveup:  

I root for you. I love you. You, you, you, you.
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