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EDG 2 Coming August?


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Stephen

The contract with Coty was Troy's work though. The campaign for EDG1 was filmed + created before the ARTPOP era even started, but it was delayed because of Gaga's hip. 

And if I remember correctly she was signed to do a couple of fragrances with them. I wonder if that contract is still valid, or if it was canceled due to the split between Gaga and Troy. Judging by Gaga's statement that any previous projects were canceled, I'd argue her fragrant days are over :hunty:.

Time will tell.

this. EDG commercial was shot in 2012 and sloppily edited to promote C2C.

Gaga clearly doesn't care about fragrances, FAME was an exception bc it was an artistic statement. Ofc Troy tried to milk all the money he could out of her, and I guess she was contractually obligated to release EDG even after their split.

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Dominic

I don't see her releasing another perfume. It was obvious she did not want to release or even entertain EDG in the first place. 

Gaga has said she wouldn't just release fragrances for the sake of it because she is a celebrity, she wanted to release something unique hence Fame so EDG was already a decline in work ethic because it was just another 'celeb fragrance'. 

The hardest thing in this world is to live in it
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Bradley

It doesn't make sense to launch two fragrances in a such a short time span. A lot of people including myself who bought her previous fragrance/s haven't used them up and if she keeps releasing fragrances like this we will have 1000 bottles in our collection.

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