Mariah Carey replacing Kate Upton as the new public face of Game of War

[Serendipity 7,821]

Mariah Carey — pop icon, imperfect angel, elusive chanteuse — is replacing model Kate Upton as the public face of Game of War: Fire Age, according to TMZ. Carey's commitment includes a seven-figure pay check; a 30-second commercial filmed by Alan Taylor, the director of Thor: The Dark World and the upcoming Terminator Genisys; and the use of her music in future promotional material.

Upton was the centerpiece of a $40 million advertising campaign launched by the mobile strategy game's developer, Machine Zone, and she made her way into the game itself as the model for its de facto mascot, the goddess Athena. The sheer size of the game's ad budget is dumbfounding at first glance, but it's justified by its status as one of the highest-grossing apps across several platforms. A Bloomberg Business feature published in March noted Game of War: Fire Age hauls in more than $1 million in revenue every day. That's the kind of tremendous cash flow that convinces one of the most successful vocalists in musical history to serve as pitch-woman for a free-to-play fantasy builder on smartphones around the world. Carey's trafficked in "fantasy" before, of course, but never quite like this.

 

 

Her decision to sign on with Game of War: Fire Age comes at a point in her career where she's having more trouble than ever achieving the level of dominance she made look easy 20 years ago. Recent releases like last year's strong LP Me. I Am Mariah... The Elusive Chanteuse and compilation promo single "Infinity" have failed to impact the charts in any significant way, and Carey's been forced to turn to unorthodox gimmickry — partnerships with Match.com, an ongoing stint at Caesars Palace in Las Vegas — to grab headlines.

If her work with Game of War: Fire Age is as widely and relentlessly aired as Upton's, it could grant her a level of visibility she hasn't enjoyed for a long time. And she's no stranger to playing a character: she's brought self-awareness and good humor to decadent, demanding diva-hood for well over a decade. I can't help but wonder which of her hits is going to end up being used to promote the game. Maybe she can take a cue from Upton's infamous tagline — "Will you be my hero?" — and find something fitting in her back catalog.

 

 

Source

 

 

 

Yasss Queen Mimi

 

 

For those who don't know, today marks her debut album's Silver anniversary

 

I'm so happy today

[Xgongiviguess 396]

What's Game of War?

[JustPokeHerFace 2,564]

She better get those coins. 

[Serendipity 7,821]

What's Game of War?

​Game of War: Fire Age is a 2013 freemium mobile MMO strategy video game developed and published by Machine Zone, a privately held game company based in Palo Alto, California. The game has a high-profile advertising campaign and was one of the top-grossing apps in 2014.

[Teal Ambition 47,805]

Gosh I hate all the ads I constantly see about this game. Its so annoying.

[monsterdreams 1,529]

Good for ha

hate the game tho 

[Head Empty 25,185]

 

 

[Xgongiviguess 396]

​Game of War: Fire Age is a 2013 freemium mobile MMO strategy video game developed and published by Machine Zone, a privately held game company based in Palo Alto, California. The game has a high-profile advertising campaign and was one of the top-grossing apps in 2014.

​omg Mimi what're you doing with your career

[Sexxx 5,646]

Kate Upton was amazing in her ads

[LoveandMagic 1,731]

Seems kind of an odd fit to me, and I will miss Kate. Congrats tho Mariah. 

I remember first seeing the campaign and thinking," this is for a mobile game?" I guess it paid off.