Morphine Prince 105,247 Posted May 19, 2015 Share Posted May 19, 2015 Starbucks Corp. is teaming up with Spotify to allow subscribers of the music-streaming service to get reward points they can redeem at the coffee giant, in the first of what Starbucks Chief Executive Howard Schultz said will be similar tie-ups with other companies.As part of the deal, Spotify is paying Starbucks for the right to issue Starbucks “stars” reward points to its subscribers, Starbucks said, without disclosing the amount. Spotify will use the stars as an incentive to attract new subscribers. Customers will also be able to link their Spotify and Starbucks accounts and suggest songs to include in the music playlists of the Starbucks stores they go to, the companies said.The deal is part of Mr. Schultz’s efforts to use digital initiatives to fuel growth at Starbucks. In January, he named a longtime technology-industry executive, Kevin Johnson, to be his second in command as president and chief operating officer.Its stars points are central to that, with the potential to be not only a customer loyalty tool but a source of revenue from other companies willing to pay to use them to attract or retain their own customers.“Our long-term plan has been to create an external ecosystem with like-minded brands that will buy Starbucks stars from us and use them as a catalyst in their own business,” Mr. Schultz said in an interview, explaining that it will also drive more traffic into Starbucks stores as people come in to redeem the stars for free coffee.Starbucks already has 10 million customers signed up for its loyalty program, and it hopes to gain more by pairing up with Spotify’s base of 60 million customers, it said. In addition to attracting customers into stores, where Starbucks hopes they might buy a pastry to go with the coffee they get by using stars, the Spotify partnership is intended to create a localized music experience.Starbucks long has put music at the center of its coffee shop experience, by selling CDs and giving away free music downloads of songs piped into the stores.Starting in the fall, the company’s 150,000 U.S. baristas will receive a Spotify Premium subscription that will allow them to create music playlists for their stores. Using the Starbucks mobile app, customers will be able to indicate whether or not they like a certain song. The customer input will be calculated using a software algorithm and the baristas will act as DJs, updating the playlist according to customer preference.Spotify CEO Daniel Ek said customers also will be able to access the coffee shops’ playlists while they’re away from the stores, turning each Starbucks its own music station.Source: http://finance.yahoo.com/news/starbucks-spotify-team-223900170.html Link to post Share on other sites More sharing options...
OBEY 57,109 Posted May 19, 2015 Share Posted May 19, 2015 coming for those teenage girls yaaaaas Link to post Share on other sites More sharing options...
SweetEscape 654 Posted May 19, 2015 Share Posted May 19, 2015 great idea tbh Link to post Share on other sites More sharing options...
Didymus 34,379 Posted May 19, 2015 Share Posted May 19, 2015 Wooow, great business idea. Link to post Share on other sites More sharing options...
HANZ 4,380 Posted May 19, 2015 Share Posted May 19, 2015 poor Jay Z Tidal My Favs = Lady Gaga, Janet Jackson, Ricky Martin, AKB48 Link to post Share on other sites More sharing options...
Guest Posted May 19, 2015 Share Posted May 19, 2015 MY 2 FAVORITE THINGS STARBUCKS & MUSIC!!!!!!!! coming for those teenage girls yaaaaas And Gays Link to post Share on other sites More sharing options...
Serendipity 7,821 Posted May 19, 2015 Share Posted May 19, 2015 Spotify jumping ship Spotify is the hot girl Sony ex boyfriend Starbucks current boyfriend What a tale See talent here-->http://bit.ly/2eqeUxK Link to post Share on other sites More sharing options...
Morphine Prince 105,247 Posted May 19, 2015 Author Share Posted May 19, 2015 coming for those teenage girls yaaaaas Link to post Share on other sites More sharing options...
Tove Lo 2,481 Posted May 19, 2015 Share Posted May 19, 2015 Still not going to use Spotify hop on that **** like a maniac Link to post Share on other sites More sharing options...
antpats2 4,200 Posted May 19, 2015 Share Posted May 19, 2015 cheek to cheeks impact. combining music with starbucks!!! Link to post Share on other sites More sharing options...
Blue Jeans 3,815 Posted May 19, 2015 Share Posted May 19, 2015 Still not going to use Spotify Don't tell me you're team Tidal Destiny is for losers. It’s just a stupid excuse to wait for things to happen instead of making them happen Link to post Share on other sites More sharing options...
URFUTUREFAV 1,292 Posted May 19, 2015 Share Posted May 19, 2015 Got a lot of starbucks lovers... People hate what they don't understand. Link to post Share on other sites More sharing options...
The Child 18,997 Posted May 19, 2015 Share Posted May 19, 2015 Britney would be so happy right now ‘If religion be the cause of disunity, then irreligion is surely to be preferred.’ ‘Abdu’l-Bahá Link to post Share on other sites More sharing options...
Tove Lo 2,481 Posted May 19, 2015 Share Posted May 19, 2015 Don't tell me you're team Tidal I'm team "Actually buying my music." hop on that **** like a maniac Link to post Share on other sites More sharing options...
Arcane 208 Posted May 19, 2015 Share Posted May 19, 2015 Cool idea! Tidal could nevah Love Trumps Hate Link to post Share on other sites More sharing options...
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