Serendipity 7,821 Posted May 15, 2015 Share Posted May 15, 2015 Nestle is renaming the KitKat bar to celebrate its 80th anniversary. The limited edition candy will be called “YouTube break” and will only be available in Ireland and the United Kingdom. Company officials confirmed the initiative is part of a collaboration between Nestle and Google. The KitKat bar, which was originally called Rowntree’s Chocolate Crisp, debuted in England in 1935. Two years later, it was renamed the Kit Kat Chocolate Crisp in honor of London’s infamous Kit-Cat Club. The 17th-century organization, which was comprised of politicians and writers, got its name from Christopher Catling. As reported by History, Catling owned the shop where the Kit-Cat Club held their meetings. The Kit Kat Chocolate Crisp brand was purchased by Nestle in 1988. It was later renamed the KitKat bar. KitKats are made of crispy wafers covered in milk chocolate. As the bars contain deep grooves, they can be easily broken into four separate bars. As reported by CBS News, Nestle KitKats are available in several unique flavors, including baked potato, soy sauce, and fruit parfait. However, the name has never changed. The “Celebrate the Breakers Break” campaign will include the “biggest redesign” of KitKat’s packaging and logo. Nestle will rename KitKat “YouTube break” on 600,000 packages. Other packages will feature unique “break” logos, including “me break” and “sporty break.” The candy giant expects to produce “more than 100 million” limited edition packs throughout the duration of the campaign. .@KITKAT changes its name to ‘YouTube Break’ on 600,000 candy wrappers: http://t.co/E83yXp9bYd pic.twitter.com/oNt2aRX24n — Adweek (@Adweek) May 13, 2015 Nestle UK and Ireland CEO Dame Fiona Kendrick discussed the company’s collaboration with Google and the unique campaign in a press release. “At Nestle we’re delighted to be working with Google again. As KitKat celebrates its 80th anniversary and YouTube turns 10 this year, it is really exciting to be taking the partnership to a new phase with our most iconic brand and slogan… We’re passionate about giving something back to our consumers which lead us to the idea to ‘celebrate the breakers break.'” Kendrick said the campaign will encourage consumers to “have the most enjoyable break possible.” Read more at http://www.inquisitr.com/2088972/nestle-renaming/#9iyxG84vxsaA8BAo.99 Slay, I want one Youtube cracker too Gaga should give candies on her album releases, I can lick them off (yum) See talent here-->http://bit.ly/2eqeUxK Link to post Share on other sites More sharing options...
Staryu 6,162 Posted May 15, 2015 Share Posted May 15, 2015 Link to post Share on other sites More sharing options...
mucinex 4,260 Posted May 15, 2015 Share Posted May 15, 2015 Link to post Share on other sites More sharing options...
Nein 508 Posted May 15, 2015 Share Posted May 15, 2015 what Link to post Share on other sites More sharing options...
Fatigay 21,225 Posted May 15, 2015 Share Posted May 15, 2015 April Fools was 6 weeks ago… Link to post Share on other sites More sharing options...
Serendipity 7,821 Posted May 15, 2015 Author Share Posted May 15, 2015 what **** you all, I love my KitKat See talent here-->http://bit.ly/2eqeUxK Link to post Share on other sites More sharing options...
LePetitGAGABLover 21,234 Posted May 15, 2015 Share Posted May 15, 2015 Link to post Share on other sites More sharing options...
Computer 10,980 Posted May 15, 2015 Share Posted May 15, 2015 💚💛💕❣⭕💢💢 | ⓜⓔⓡⓡⓨ ©ⓗⓡⓘⓢⓣⓜⓐⓢ Link to post Share on other sites More sharing options...
Navy 495 Posted May 15, 2015 Share Posted May 15, 2015 How can you rename something on it's 80th anniversary? That is celebrating it's 80th anniversary due to being a kit kat they're betraying my favorite candy Link to post Share on other sites More sharing options...
Serendipity 7,821 Posted May 15, 2015 Author Share Posted May 15, 2015 How can you rename something on it's 80th anniversary? That is celebrating it's 80th anniversary due to being a kit kat they're betraying my favorite candy I don't know man All I know is that I want that candy PS: It's my favorite too See talent here-->http://bit.ly/2eqeUxK Link to post Share on other sites More sharing options...
Raikou 1,169 Posted May 15, 2015 Share Posted May 15, 2015 my dad once made the mistake of buying me one of these Link to post Share on other sites More sharing options...
Haroon 49,685 Posted May 15, 2015 Share Posted May 15, 2015 I think this is the first time I'm hoping not to run into a limited edition item when I go to the store It tastes the same so I don't mind at the end of the day, but all I can really say is that I'm thankful this isn't a permanent thing Link to post Share on other sites More sharing options...
Henry 2,374 Posted May 15, 2015 Share Posted May 15, 2015 What a mess. Happy 80th Anniversary tho Link to post Share on other sites More sharing options...
Staryu 6,162 Posted May 15, 2015 Share Posted May 15, 2015 **** you all, I love my KitKat I do like KitKat bars, but renaming them "YouTube Break" for marketing reasons on its 80th birthday is very off-putting. Link to post Share on other sites More sharing options...
Serendipity 7,821 Posted May 15, 2015 Author Share Posted May 15, 2015 I do like KitKat bars, but renaming them "YouTube Break" for commercial reasons on its 80th birthday is very off-putting. So what Havent heard the phrase "Early bird catches the worm" just saying See talent here-->http://bit.ly/2eqeUxK Link to post Share on other sites More sharing options...
Featured Posts
Archived
This topic is now archived and is closed to further replies.