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Taylor Swift threatens fans on Etsy with legal action


Pure Adrenaline

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Pure Adrenaline

Taylor Swift’s extremely successful marketing campaign for her record-breaking album 1989 was largely built off the singer’s intimate connections with her fans. She went to their houses, baked them cookies, followed them on Tumblr, and invited them to exclusive listening sessions. But recent action from Swift and her legal team paints a far less BFF image of the pop star. Fans with Swift-related items on Etsy have been hit with alleged trademark violations and ordered to remove their items from stores.

 

The success of 1989 was built on fans feeling like they were part of Swift’s life and story. Now that the album launch campaign has wound down, the anonymous seller argues that the lawsuit counters that in a major way.

 

It feels as though we don’t matter, that our ideas and thoughts and creations never belonged to us in the first place. No matter how hard we worked. And for other fans who make art, I’m afraid that this is going to be the future".

 

All this comes on the heels of Swift’s trademark of the phrase “this sick beat,†among others. It isn’t a brand new situation (Buzzfeed says Swift’s lawyers issued takedown notices to Etsy sellers as early as 2013) but it has ramped up in recent months.

 

http://www.stereogum.com/1735273/taylor-swift-takes-legal-action-against-her-fans-on-etsy/franchises/wheres-the-beef/

 

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It's much more fun to have hizophrenia... u never get lonely
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RAMROD

So, afterbKP, now TS.

Hope Gaga, Rhenna and Bey won't follow suit. Ever.

(ノ◕ヮ◕)ノ✧*:・゚ WUMBOLOGY! (*´艸`*) ♡♡♡
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