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2014 MTV Video Music Awards [pre-show discussion]


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Lion Heart

Yep, they are coming tomorrow via Snapchat:

 

 

Oh, snap! MTV will use its fairly new Snapchat account on Thursday to unveil this year's nominees for the Video Music Awards before they're announced anywhere else. The nominations will appear in eight 10-second Snapchat videos starting at 9 a.m ET on Thursday, MTV told Mashable. They will feature Austin Mahone, Fifth Harmony and Becky G as well as stars from MTV shows in order to leverage their enormous fan bases.

"We could have used one person to announce all of them but this is really going to buy us a lot of reach," Tom Fishman, vice president of content marketing and fan engagement, told Mashable. He added that the cameos will "excite great pockets of fandoms."

In the past, many fans have taken screenshots of MTV's snaps and shared them elsewhere. Teen Wolf's Tyler Posey, for example, will reveal the Video of the Year contenders. MTV hopes Teen Wolf fans, in turn, will discuss the VMAs on other social networks.

 

The VMA-related snaps will be viewable on MTV's Snapchat story for 24 hours. Other celebrity guests who will appear in the Snapchat videos will be Awkward's Jillian Rose Reed, Girl Code's Carly Aquilino and Guy Code's Charlamagne Tha God.

 

When asked whether he thinks other awards shows will try similar nomination rollouts in the future, Fishman said, "We've seen a lot of flattery in the form of imitation in the past and we expect this to be no different."

 

Historically, major awards shows like the Oscars and Emmys have avoided moving to digital announcements, particularly with winners' envelopes staying in print rather than on tablets, even as new technologies and social media continue to digitally transform awards season around them. The partial reason? To avoid leaks and security breaches.

 

The Emmys, for example, recently revealed nominees on TV and in a live stream.

The VMAs will air live on Aug. 24 from inside the Forum in Inglewood, California.

http://mashable.com/2014/07/16/mtv-vmas-nominations-snapchat-nominees/

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Lion Heart

what is there snapchat 

MTV @MTV · 14m

Add us on Snapchat :) Username: MTV

 

 

let's pray she gets at least 1 nomination for something :fat:  :fat:  

 

This :fat: Hoping she at least scores a "Best Pop Video" and/or "Best Female Video" nomination

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GagaGagaARTPOP

I think it would be so cool if she got the most nominations. Because think there hasn't been any good music this year or music video. The last good one is guy. But I don't think guy should get nominated tbh. I think applause should win like 4 awards it's the best video within the past year.

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OBEY

It looks basic af this year unfortunately :cry:

Rihanna better open and perform her new single tho.

isnt ariana opening though? :rip:

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Dangerous Man

cant wait for Iggy to smash this years VMAs :excited2:

and hope Applause and GUY will get nominated!

"A little less conversation and a little more touch my body."
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Gov Hooka

She'll win the Art Direction categories that's for sure. Nothing that requires voting will go to her since these are the awards they present and she's not even attending.

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PoshLife

..via SNAPCHAT? :what:

 

Is this their attempt at monetization, by the way?

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Pity Party

Excited for all the negative threads afterwards whining about all the things Gaga needs to do to please the GP :excited2:

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Anderson123

Am I the only one who doesn't like all these "social network" trends that they do ? Like.. they're announcing the nominees on Snapchat, and how they were talking about Twitter trends last last year or so.. then Instagram.. Ehh. At least they're not talking about Badoo, which is getting annoying on Vines and stuff. :rofl:

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