MTV's great article on ARTPOP and not pay attention to sales

[Monster2015 1,113]

Apples to Oranges:

Let's get one thing straight: You can't measure ARTPOP against Born This Way. Back in 2011, Gaga was coming off the slow-burn-into-supernova success of her debut, The Fame (and its sequel, The Fame Monster), which spawned six #1 singles on the Billboard mainstream top 40 airplay chart. That album's mainstream pop/dance appeal instantly made Gaga a cross-platform superstar.So, it stood to reason that a lot of people would be stoked for Born This Way, which upped the artistry and lowered the accessibility a bit, spawning just one #1 single in the title track. But, Born This Way still moved a phenomenal 1.1 million copies in its first week, nearly half (440,000) of which Billboard magazine estimated were a result of an Amazon 99-cent album promotion. (That sale eventually led to changes in chart eligibility requirements from Billboard based on a minimum pricing.)

Singles or Album Artist:

Hollywood Reporter Music Editor Shirley Halperin said it really comes down to "Music Business 101" theory: If you don't have a huge hit single on radio, it's going to be hard to sell a ton of records."She did everything by the book and didn't do anything wrong, but we're at a point where the music industry is just coming to terms with the fact that certain people are album artists and certain ones are singles artists," Halperin said, pointing to the reliably huge singles sales for Perry, Rihanna and Cyrus. "And Gaga, as much as she'd like to think she's an album artist because she creates these avant-garde [objects], she might be a singles artist too."If you look at the best first-week sales figures so far this year, Gaga comes in at #12, behind huge opens from Justin Timberlake, Eminem, Drake, Luke Bryan and Jay Z. In fact, you have to drill down to #10 and #11 to find Perry and Cyrus, whose first weeks were in the same range as Gaga's.Halperin said it could be that Gaga was overly ambitious with the concept of the album, which requires fans to think a bit more than they might be used to about her message: "A lot of people don't have a connection to the art world ... and while she has a core audience, a lot of casual fans probably didn't jump on the boat this time and are waiting to hear another single."

Take it to the stage:

Wherever ARTPOP's sales end up, one thing is certain: Gaga's a born performer with a killer stage show. Though no tour dates have been announced yet, all three experts agreed that once she hits the stage, Gaga will almost certainly be back in her comfort zone."I don't think five years is enough time to judge what she's managed to do with her career," Halperin said of those who are quick to dismiss Gaga as a comet that has burned too bright too fast. "It's a marathon, not a sprint and if she wants to be like David Bowie, she will evolve and some albums will sell more, some less, some will be more conceptual, some more commercial. This album is a hiccup in her career in terms of sales," she predicted.Sia also noted that if you look at the just-released Forbes list of the World's Highest Paid Musicians, Gaga is right there at #2 with more than $80 million, much of it from touring. "She's not crying," she said. "She wants to be an album queen, not a singles artist like Rihanna and that's why she has these far-flung concepts. She's more multi-platform  selling her lifestyle, her charity, her tour, TV specials, headphones  I thinks she's got a much bigger reach than a lot of pop stars."Once those tickets go on sale, Caulfield said he's sure they'll blow out the door thanks to Gaga's live track record. "Some people are like Madonna, who is a live attraction, but is not really selling new music," he said. "But [Gaga's] transitioned really quickly to being a headlining arena act and artists like her  who can do so much in such a short amount of time  don't come around very often."

MTV Stan for the queen! but I took out some of it. They wrote lots more about it!

Source: http://m.mtv.com/news/article.rbml?id=1717843&alt=http%3a%2f%2fm.mtv.com%2fnews%2findex.rbml

[Spyro 8,438]

    :applause:

[MonsterMarty 96]

STAN FOR THE QUEEN MTV. 

[cometoogg 0]

yas mtv spillin sum tea 

[jhonyguy04 3]

MTV are always sweethearts. 

[aquaprincess 23]

I read that article a few minutes ago. Really good.Stan a bit.

[albert 108]

I hope she does well for touring.

[Bad 32]

inb4 she trashes them on Twitter too

[BoomMonster 4]

yas mtv spillin sum tea 

miss seeing her so happy

[alffy74 53]

finally some common sense. All I hope is that she remains relatively shielded from all the hate she's receiving

[JaggedMonster 2]

They always stan

[Bambino 24,122]

[DanceInTheFlames 154]

Slay

[GreenEyes 820]

 

[Mister G 10,185]