Modern BMW Cars Starts Showing Ad On Dashboard Panel

[RAMROD 117,068]

On July 27, 2026, BMW began delivering a full-screen Spider-Man: Brand New Day movie advertisement to the dashboard Control Display (the car's main center screen) of customer BMW vehicles, placing a branded third-party advertisement in cars their owners had already bought.

The advertisement appears as a banner at car startup that the driver clicks to play a full-screen animation with backing music and an ambient-lighting light show, and it has been available in more than 70 markets since July 27, 2026, scheduled to run through August 10, 2026, on suitably equipped vehicles running BMW Operating System 7, 8, 8.5, 9, or OS X built after July 2020.

BMW described the animation to The Autopian as part of a broader brand partnership with the film, the automotive slice of a Sony Pictures promotional campaign that Deadline valued at a record $309 million in worldwide media value.

https://consumerrights.wiki/w/BMW_Spider-Man_in-car_advertising

https://www.press.bmwgroup.com/usa/article/detail/T0459681EN_US/bmw-brings-modern-mobility-to-the-sony-pictures-film-“spider-man™:-brand-new-day”

https://www.theautopian.com/bmw-is-showing-commercials-on-their-cars-dash-screens-and-they-want-you-to-think-its-a-treat/

https://www.reddit.com/r/BMW/s/sPEhlJ1YsS

[Lord Mayhem 3,429]

What a tacky way to ruin the experience of driving these cars...all that money spent just to feel like you're on a free service plan of your new luxury vehicle? 

[onTheBrink 1,305]

There will be ads on our coffins eventually

[River 127,480]

What's the point of this sh-t? Advertising the same thing for the same people for 2 weeks 

This shouldn't even be legal for real, it's like to hijack the system of the cars without consent.

[Roughhouse Dandy 13,613]

Capital punishment. 

[Economy 52,859]

What kind of distopia are we living in? Everything, absolutely everything is about money. When will it be enough? God

[Kayioshka 3,335]

Isn’t that also dangerous if you drive your car and have this shi on your screen ? It’s distracting...

Car compagnies are real mfs, instead fixing cars to adapt it to the women's average height depending of the regional zone, they add more ads... Because yeah it’s dangerous to drive big cars without having the right disposition of the car's dashboard. I saw a woman explaining this on Insta.

Big compagnies really hate their clients.

Edited 7 hours ago by Kayioshka

[EART HL I NG 1,304]

Before you know it they’ll find a way to make it where you have to watch a 60 second unskippable ad to raise your toilet seat

[Morphine Prince 109,679]

24 minutes ago, EART HL I NG said:

Before you know it they’ll find a way to make it where you have to watch a 60 second unskippable ad to raise your toilet seat

It's 2050 and I have to take a sh*t outside because I forgot to pay my monthly toilet subscription. 

[Bradley 60,170]

Just in time for LG8 promo

[Defmix100 7,065]

So they want people paying attention to ads on a screen while they drive?

[AsleepOnTheCeiling 6,974]

3 hours ago, River said:

What's the point of this sh-t? Advertising the same thing for the same people for 2 weeks 

This shouldn't even be legal for real, it's like to hijack the system of the cars without consent.

You get taught in college as a marketing student that it takes about 6 times for ads to really stick with people. That's why we saw all those ads in the 2000's that kept repeating the name of the product over and over. 

[River 127,480]

4 minutes ago, AsleepOnTheCeiling said:

You get taught in college as a marketing student that it takes about 6 times for ads to really stick with people. That's why we saw all those ads in the 2000's that kept repeating the name of the product over and over. 

sure, when it's for the public, but when it's for one person to a family of 5 people, what's the point of repeating the same thing? especially when they are either not interested at all to go, and if they do, they planned or already watched the movie..

It's not like they are advertising a smartphone or a holiday at disneyland.. 

[Lucas 31,128]

This meme about smart fridges that can't be opened until you watch an unskippable ad will soon become reality

[Ladle Ghoulash 53,080]

1 hour ago, Morphine Prince said:

It's 2050 and I have to take a sh*t outside because I forgot to pay my monthly toilet subscription. 

You thought you found the Flock blind spot, but you didn’t. Your transgression is recorded, your face is run through an AI data base, you are collected by robot police officers, your trial is processed through an AI judiciary model, your penalty is taken off your social credit score, you’re imprisoned for 6 months doing community service, which is helping to train LLMs and AI surveillance models to catch perpetrators.

You should’ve paid your toilet subscription, sister.