A24 defends AI partnership with Google

[gagzus 23,190]

" As The Wall Street Journal reported on Monday, the tech giant is teaming up with A24 to create new filmmaking “tools,” as part of A24’s technology startup, A24 Labs, overseen by cofounder Scott Belsky.

“This is a research partnership,” Sophia Shin, who handles communications at A24, tells WIRED in an email. “We're working side-by-side with DeepMind's researchers to learn, iterate, and build, having an active hand in shaping new tools and workflows.”

It’s the latest in a line of uneasy, controversial marriages between Silicon Valley and Hollywood. Late last year, Disney announced it was taking a $1 billion stake in OpenAI, including licensing characters like Mickey Mouse, Goofy, and C-3PO to the company's video generation model, Sora. A few months later, Sora itself was kaput, as was the deal. AI’s threat to cinema, and the creative arts more generally, can feel completely existential: automating (and killing) entry-level jobs, threatening writers’ rooms, and squatting in multiplexes to showcase AI-generated work that runs the gamut from boring to abominable. Some studios have sued AI companies for copyright infringement.

There are also growing concerns that AI’s capture of the film business has a chilling effect, as in the recent case of studios distancing themselves from Luca Guadagnino’s biopic of OpenAI founder Sam Altman, Artificial.

The announcement of the A24 AI partnership was especially puzzling, and contentious, precisely because of A24’s place in contemporary film culture. "

https://www.wired.com/story/a24-knows-youre-mad-about-the-google-ai-collab/#main-content

[gagzus 23,190]

For those who don't know A24 have yet to comment on what exactly they're using AI for in the partnership, whether it's assistive or generative. 

[phantasmas 12,376]

 a not so friendly reminder that the Kushner's recently backed A24 and one of em is on the board of directors 

so expect crappy propaganda films from them in the next few years 

[gagzus 23,190]

5 minutes ago, phantasmas said:

 a not so friendly reminder that the Kushner's recently backed A24 and one of em is on the board of directors 

so expect crappy propaganda films from them in the next few years 

We're really heading into a rotten place in media in general.

Music is now a weird mix of label underfunding mixed with outpricing on tours and making fans do the heavy lifting to pay artists. Video Games are removing physical media and in their T&Cs now state you don't own your game you are renting a licence they can rescind at any point if they wish (and have done). Now this, which I doubt they'll ever reveal truly what AI they're partnering on, whether it's assistive or generative. But even so assistive can also remove and cut certain jobs and pay.