Creyk 18,551 Posted 1 hour ago Share Posted 1 hour ago FOX Advertising and Toonstar are working on a deal that creates opportunities for brands to sponsor existing animated series or develop original franchises designed to expand into selling merchandise, games and books. The FOX partnership creates two primary avenues for advertisers. The first is relatively straightforward: Brands can sponsor existing Toonstar series. The second opportunity is potentially more transformative. Rather than simply sponsoring content, brands can participate directly in creating it. Attanasio describes these projects as “branded originals” — character-driven worlds developed in collaboration with advertisers that launch as entertainment properties. “More brands are seeing themselves as studios in a way,” he said. “They want to actually co-produce a character world. “We feel like it’s important because this is where audiences are,” he said. “Especially millennials and Gen Z. This is where they are.” https://www.indiewire.com/news/business/fox-toonstar-brands-creators-animation-studios-1235201204/ Quote Link to post Share on other sites More sharing options...
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