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Billboard Will Include Data From Chinese Platforms


RAMROD
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partnership with Tencent Music Entertainment (TME), marking the company’s first data collaboration with a chart that measures music engagement in China, the companies announced Wednesday (Nov. 5).

Under the agreement, Luminate, Billboard‘s longtime data partner, will integrate streaming and sales metrics from TME’s platforms — including QQ Music, Kugou Music, Kuwo Music and JOOX — into its music data platform CONNECT. The data will be reflected on CONNECT in the coming weeks and integrated into Billboard‘s global charts on a date yet to be announced. This marks the first time Chinese music market activity will be measured and reflected on the Billboard global charts.

Wednesday’s news represents the latest international expansion for Luminate, which now tracks data for more than 60 countries, with other recent additions in the Middle East and North and Sub-Saharan Africa. With the addition of TME to its data set, the company will be able to identify the appeal of genres and artists originating in China across markets.

Notably, in 2023, the TME UNI Chart became the first music chart from the Chinese Mainland to be featured on Billboard‘s U.S. website.

“This partnership marks a pivotal moment for the global music industry, underscoring Luminate’s unwavering commitment to providing the most accurate and comprehensive measurement of music activity worldwide,” said Luminate CEO Rob Jonas in a statement. “As the industry’s most trusted source of streaming and sales data, our customers and partners expect as much information as possible to make the best business decisions, and we know how valuable it is for a market as large and influential as China to be represented in those insights.”

https://www.billboard.com/pro/luminate-integrate-chinese-music-data-tencent-music-deal/
 

K-Pop, Taylor Swift & Lady Gaga will dominate, I fear :flower:

(ノ◕ヮ◕)ノ✧*:・゚ Love is 4 walls, a mysterious maze (*´艸`*) ♡♡♡
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ManMan
6 hours ago, RAMROD said:

 

Taylor Swift will dominate :flower:

not so sure about Lady Gagz & Kpop

I shine more in the dark.
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Sneaky Oliver

Quick someone build a time machine so we can stop Gaga from getting together with Dalai Lama this is an emergency we need to make sure LG8 will be on the charts :abra:

  • LMAO 2
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RAMROD
1 hour ago, ManMan said:

not so sure about Lady Gagz & Kpop

They are big in China too, I believe :oprah:

(ノ◕ヮ◕)ノ✧*:・゚ Love is 4 walls, a mysterious maze (*´艸`*) ♡♡♡
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ManMan
11 minutes ago, RAMROD said:

They are big in China too, I believe :oprah:

i only know The Cure(song) is BIG :icant:

I shine more in the dark.
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Anderson123

The Life of a Showgirl (Mandarin Cabaret Glam Version) Variant coming for a limited time of 6 hours.

Cat Working GIF

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