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The Evolution of Gaga
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Mayhem Received No Late Night / Talk Show Performances. Why?


Creyk

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Ziggy

Bc late night is a dying format, SNL covers the same demographic but with more eyeballs and performances (richer opportunity), and as for why not both it’s simple that she didn’t need to do both. Mayhem didn’t need to be knocking on every door for listens, it needed big promo slots with high richness and value—Howard Stern, SNL, Las Culturistas, the various web promo slots like hot ones, Coachella, Copa. All of these generate headlines across many demographics that are way more tuned in than a talk show one. It’s a matter of using time smarter not harder even though she really went hard at the album drop.

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meltedplastic

not really needed in todays and age. maybe for up and coming artists, but not for major major artists

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ReplayBoss
On 8/24/2025 at 5:51 PM, tlittlemonster said:

It was COVID though

If I remember right, she did lots and lots of TV performances with Joanne though, especially for MR

Yes but this post claims that Mayhem is the "first and only era" to not receive no late night talk show performance. However, this statement is false because of the chromatica era. 

The scars on my mind are on replay, r-replay
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BLOODANDSEMEN

because she doesn't really need to do that kind of promo anymore... she's top tier. She did SNL tho.

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