PETA wants 'Mario Kart World' to remove cow's nose ring

[Teletubby 164,977]

Animal-rights advocacy group PETA wants Nintendo to remove the brass nose ring from Cow, the joyful anthropomorphic vehicle-driving character in the recently released top-selling game “Mario Kart World.” Yes, really.

PETA this week launched a campaign to urge the Japanese game maker to redesign the Cow character “without the nose ring — a painful reminder of the cruelty cows endure in the meat and dairy industries.”

“The brass ring in Cow’s nose glosses over real-world violence and cruelty to animals. That’s why we’re asking you to give this beloved bovine a small but meaningful upgrade: Remove the nose ring and let Cow race freely — without any painful reminders of the industries that treat animals like profit-making machines,” Joel Bartlett, PETA’s SVP of marketing engagement, wrote in a letter addressed to Nintendo president Shuntaro Furukawa, which the group posted on its website. He added, “leave the rings to Sonic and let Cow breathe free!”
 

 

[DopeEnigma 1,878]

Maybe focus more on real life than a game? I still remember that bizarre Pokémon game PETA released. 

[Ladle Ghoulash 55,402]

Honestly, PETA’s gotta be a psyop atp

[Murakami27 9,395]

I don’t see them advocating for stopping the use of turtle shells to shoot at your opponents. Won’t someone think of the turtles!

[timdrake 3,089]

1. PETA can suck it

2. so they don't care about hurling empty turtle shells around? gasp

3. I would love if Nintendo came back and was like "it's a clip-in" 

[dynamite 67,873]

They need to get a life

And a nose ring

[PartySick 175,747]

PETA has slaughtered tens of thousands of animals themselves lmao. They can bite it. 

Dozens of acres of rain forest are torn down every hour. Imagine caring about a cow from Mario.

[darkgaga 7,183]

Omg PETA really has nothing better to do or what?

[Lord Mayhem 3,749]

PETA has lost all credibility and the public's respect...its a joke at this point 

[SleepingSun 1,834]

I remember back in the 90s, when The Legend of Zelda: Ocarina of Time was released, the cows in the Japanese version had huge nose rings, but in the European version the nose rings had been removed. Same with the sequel, Majora's Mask. The reason they didn't remove it in this instant is probably the fact, that Mario Kart is not depicting a regular cow, but a sentient being, which implies the nose ring is a fashion accessory. So, as per usual, PETA are making fools out of themselves, hurting their cause in the process and losing even more credibility.

[komronjoel 1,593]

How about get f*cked PETA

[Magneto 13,591]

Have they ever considered that maybe the cow is just a bisexual?

[Elohim 1,966]

The cow is just having a complicated relationship with her parents 😌

[Ladle Ghoulash 55,402]

On 8/17/2025 at 5:13 AM, Elohim said:

The cow is just having a complicated relationship with her parents 😌

Yeah, cows aren’t allowed to have a teen rebellion phase anymore?

[Elohim 1,966]

19 minutes ago, Ladle Ghoulash said:

Yeah, cows aren’t allowed to have a teen rebellion phase anymore?

Exactly, u know how hard it is that ur dad going out to buy milk and never coming back? (It’s even harder when u have ur cow mom at home)