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Cardi B discusses her upcoming beauty brands


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Teletubby

Cardi B isn’t interested in launching just another celebrity brand, but expanding her legacy — Belcalis Marlenis Almánzar’s legacy.  
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 Cardi B is further expanding her empire by joining forces with Revolve Group, the California-based fashion and lifestyle retailer, in an exclusive multicategory venture. The partnership marks the artist’s first owned apparel and beauty brands — and Revolve’s expansion into beauty.

And the partners are thinking big: Through this venture, the collective group has its sights set on becoming a billion-dollar fashion and lifestyle multibrand powerhouse, starting with beauty and fashion brands. 

People have been expecting both from me. My beauty line, people have been expecting that, like an album,” Cardi B told WWD during an exclusive interview, clad in a custom curve-hugging, tailored white blazer dress — a preview of her upcoming collection. The rapper’s highly anticipated second album is set to release later this year.

"People expect the best from both fields. We have to come in strong,” the rapper said.

She explained that coming in strong meant finding the right partners and laying the groundwork to create a legacy business that stays true to her authenticity, rather than collaborating with a brand as the face of a product.  “I personally believe that I put a lot of people on a lot of trends. It’s not even about getting paid, but it’s not appreciated."

Although the artist said nowadays she practically gets all her clothing tailored, she wants to give her customers garments that fit and are tailored just right. Her partnership with Revolve reflects this dedication to not sell any product, but “the best product,” she said.
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https://wwd.com/fashion-news/fashion-features/cardi-b-revolve-group-fashion-beauty-joint-venture-1237067313/

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1 hour ago, hijadeputa said:

I really liked her but idk I do think her music days are over :( and she made it up herself by waiting too long

I dont think Cardi cares about having a music career, she think she just cares about having a career to have money. She never hides that fact though, shes open about it. Cardi is in the celebrity category of Kim Kardashian.

Edited by faysalaaa
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