Abra to chart around #30 on BB100 in the 3rd week

[LadyxGaGa 1,432]

i feel like we got sales and streams covered where it’s getting hit compared is radio 

 

 

they are deff playing please please please on repeat and same with kendrick 

[JustJames 864]

13 hours ago, A Very Gaga Holida said:

When will her team and her desperately defensive fans realize and/or admit that she just needs to promote her work to a wide audience for it to smash when it’s that well recieved?

It’s literally been obvious since she performed A-YO and Million Reasons on SNL in October 2016.

So you wanted her team to book the very few available promo opportunities for this song (each with a diminishing return and impact) on only its 2nd full week when it would’ve competed against an album by Drake - not only for Chart positions, but also for limited space in the pop music zeitgeist when it already contended with Kendrick week 1 (to whom Drake is literally the antagonist)?

You think they booked Mastercard / Grammys spot by accident? Really glad that 3 min ad fell into her lap since nobody at her indie label understands music marketing. Be for real. It made 0 sense to invest in major promo the last 2 weeks. Grammy premiere gave it a huge moment that carried it to a top 10 placement in multiple markets week 2 (#3 in UK, #4 in GER) / US top 15 despite the SB. 

Even if she doesn’t lift another finger to promote the song, it’ll serve its purpose of selling Mayhem on March 7th. But if she were going to lift said finger, it’s obviously going to be closer to that date. And if/when that time comes, I can’t wait for the same group to come in and let us know Abracadabra can’t be called a “true organic solo hit” since she performed it or whatever else she might end up doing.

[andy232000 10,255]

17 minutes ago, JustJames said:

So you wanted her team to book the very few available promo opportunities for this song (each with a diminishing return and impact) on only its 2nd full week when it would’ve competed against an album by Drake - not only for Chart positions, but also for limited space in the pop music zeitgeist when it already contended with Kendrick week 1 (to whom Drake is literally the antagonist)?

You think they booked Mastercard / Grammys spot by accident? Really glad that 3 min ad fell into her lap since nobody at her indie label understands music marketing. Be for real. It made 0 sense to invest in major promo the last 2 weeks. Grammy premiere gave it a huge moment that carried it to a top 10 placement in multiple markets week 2 (#3 in UK, #4 in GER) / US top 15 despite the SB. 

Even if she doesn’t lift another finger to promote the song, it’ll serve its purpose of selling Mayhem on March 7th. But if she were going to lift said finger, it’s obviously going to be closer to that date. And if/when that time comes, I can’t wait for the same group to come in and let us know Abracadabra can’t be called a “true organic solo hit” since she performed it or whatever else she might end up doing.

To play Devil’s advocate, while a great sponsorship, the Mastercard ad at the Grammys also had a really bad timing and that was a very conscious choice by her team. They released at hectic time knowing that, which in turn makes it a questionable decision. Appropriate in context cause it’s the Grammys, but from a business point, a bit risky cause you essentially send the song to fight on its own. They obviously must have known they were not gonna be able to compete these weeks and that people were gonna start criticizing the chart performance, which again…its weird? 

All this from a business point. Obviously Gaga might not care about charts and she just released it to hype the fans, but If I were Interscope, I probably would’ve had my reservations about this strategy. With Kendrick and Drake its not worth it to invest in promo right now, but by the time the context is less competitive, the song will be in the lower half of the Hot 100, making the promo efforts harder to make up for that loss. It makes you wonder if there had been a more appropriate time to release this song other than Grammys…Maybe not. It’s just interesting to me. They definitely took a risk…now we have to see if it was worth it.

 

Edited Monday at 01:52 PM by andy232000

[nATAH 44,921]

32 minutes ago, JustJames said:

So you wanted her team to book the very few available promo opportunities for this song (each with a diminishing return and impact) on only its 2nd full week when it would’ve competed against an album by Drake - not only for Chart positions, but also for limited space in the pop music zeitgeist when it already contended with Kendrick week 1 (to whom Drake is literally the antagonist)?

You think they booked Mastercard / Grammys spot by accident? Really glad that 3 min ad fell into her lap since nobody at her indie label understands music marketing. Be for real. It made 0 sense to invest in major promo the last 2 weeks. Grammy premiere gave it a huge moment that carried it to a top 10 placement in multiple markets week 2 (#3 in UK, #4 in GER) / US top 15 despite the SB. 

Even if she doesn’t lift another finger to promote the song, it’ll serve its purpose of selling Mayhem on March 7th. But if she were going to lift said finger, it’s obviously going to be closer to that date. And if/when that time comes, I can’t wait for the same group to come in and let us know Abracadabra can’t be called a “true organic solo hit” since she performed it or whatever else she might end up doing.

so there are actual smart people on this site

[andy232000 10,255]

I thought about this out of curiosity and I think Feb 21 would’ve been a much better release date. 

if they had surprised released it with the music video right away, I’m sure the streams would’ve been quite similar (maybe a tad less but not by much), they hype would’ve been the same and by being closer to the album release week, the chart run would look something more like 10-15-5-freefall, which I think is better than 29-12-30-45-55-30-OUT

plus you avoid the Superbowl effect, and Drake and Sabrina album bombs (although this last two aren’t really a threat)

[princedeeblebleble 961]

40 minutes ago, JustJames said:

So you wanted her team to book the very few available promo opportunities for this song (each with a diminishing return and impact) on only its 2nd full week when it would’ve competed against an album by Drake - not only for Chart positions, but also for limited space in the pop music zeitgeist when it already contended with Kendrick week 1 (to whom Drake is literally the antagonist)?

You think they booked Mastercard / Grammys spot by accident? Really glad that 3 min ad fell into her lap since nobody at her indie label understands music marketing. Be for real. It made 0 sense to invest in major promo the last 2 weeks. Grammy premiere gave it a huge moment that carried it to a top 10 placement in multiple markets week 2 (#3 in UK, #4 in GER) / US top 15 despite the SB. 

Even if she doesn’t lift another finger to promote the song, it’ll serve its purpose of selling Mayhem on March 7th. But if she were going to lift said finger, it’s obviously going to be closer to that date. And if/when that time comes, I can’t wait for the same group to come in and let us know Abracadabra can’t be called a “true organic solo hit” since she performed it or whatever else she might end up doing.

Honestly I think most people just want to see her preform new music in high quality and not wait for potato quality shoots from Coachella and Rio :P I think most use chart sucess as a bit of a backbone to why they wanna see her do promo, but for me personally in reality I just miss her doing silly little shows and anticipating what she's gonna wear or how she's gonna change up the song etc. 

 

[jacs vs looser 4,075]

3 hours ago, Sneaky Oliver said:

There’s no way it won’t touch the top10  but if it’s falling because ot new albums, there’s still a chance it will rise again next week, right?

It's falling regardless of the new albums, if you take them out of the equation it's falling less, yes, but still falling.

[A Very Gaga Holida 22,301]

2 hours ago, nATAH said:

so there are actual smart people on this site

You’re not one of them. From defending Richy for months to this. 

[A Very Gaga Holida 22,301]

3 hours ago, JustJames said:

So you wanted her team to book the very few available promo opportunities for this song (each with a diminishing return and impact) on only its 2nd full week when it would’ve competed against an album by Drake - not only for Chart positions, but also for limited space in the pop music zeitgeist when it already contended with Kendrick week 1 (to whom Drake is literally the antagonist)?

You think they booked Mastercard / Grammys spot by accident? Really glad that 3 min ad fell into her lap since nobody at her indie label understands music marketing. Be for real. It made 0 sense to invest in major promo the last 2 weeks. Grammy premiere gave it a huge moment that carried it to a top 10 placement in multiple markets week 2 (#3 in UK, #4 in GER) / US top 15 despite the SB. 

Even if she doesn’t lift another finger to promote the song, it’ll serve its purpose of selling Mayhem on March 7th. But if she were going to lift said finger, it’s obviously going to be closer to that date. And if/when that time comes, I can’t wait for the same group to come in and let us know Abracadabra can’t be called a “true organic solo hit” since she performed it or whatever else she might end up doing.

It has nothing to do with what I said though

[newtti 138]

38 minutes ago, A Very Gaga Holida said:

It has nothing to do with what I said though

Unfortunately it seems that this is a recurring way of discussing things in this forum, with certain users. They will reply to something that you did not say to show how much better than you they understand something (which is kinda ironic)

[ryansamonster 1,619]

DWAS took however many months to go #1. Abra  is doing just fine. It will  be added to radio and rise again, just as Kendrick’s Super Bowl effect declines. I also didn’t know Drake and Sabrina released albums?? 
Abra is doing GREAT. 

[Ziggy 10,899]

18 hours ago, andy232000 said:

I think both things can be true at once. The song is amazing, fans loved it and it definitely had a cute debut.
 

On the other hand, the song was frontloaded and Gaga’s team is frustrating to look at from a promo/album roll out (which can be something fans enjoy JUST for the sake of having content and not just chart positions). 

But that doesn’t make sense bc in every other way there’s been a lot for fans to chew on. Big magazine interviews, hot ones, behind the scenes, music videos of QUALITY. And that’s just abracadabra bc disease had alt studio versions dropped and a long explainer behind the production. This great, cool content! How is it frustrating when the only thing that’s eh is numbers bc they’re not doing a great job with physicals? It’s been a nice time to be a fan. I don’t have to devote my life to keeping up minute by minute with lore but there’s cool stuff to tune into. Plus people paid attention. I think the song’s success took Interscope a bit by surprise so there wasn’t some grand radio plan bc they had resources behind the Super Bowl. But in a night of Beyonce finally getting AOTY the fact that Gaga was still big news from the Grammys night for a release people liked is cool! I think they’re counting on it having legs not sweeping the floor out the gate. It made a big splash, reinvigorated interest in the album and has had some cool promo! What’s to be disappointed about besides chart numbers?

Edited Monday at 06:38 PM by Ziggy

[LeafBug 7,932]

4 hours ago, nATAH said:

so there are actual smart people on this site

 

2 hours ago, A Very Gaga Holida said:

You’re not one of them. From defending Richy for months to this. 

[andy232000 10,255]

1 hour ago, Ziggy said:

But that doesn’t make sense bc in every other way there’s been a lot for fans to chew on. Big magazine interviews, hot ones, behind the scenes, music videos of QUALITY. And that’s just abracadabra bc disease had alt studio versions dropped and a long explainer behind the production. This great, cool content! How is it frustrating when the only thing that’s eh is numbers bc they’re not doing a great job with physicals? It’s been a nice time to be a fan. I don’t have to devote my life to keeping up minute by minute with lore but there’s cool stuff to tune into. Plus people paid attention. I think the song’s success took Interscope a bit by surprise so there wasn’t some grand radio plan bc they had resources behind the Super Bowl. But in a night of Beyonce finally getting AOTY the fact that Gaga was still big news from the Grammys night for a release people liked is cool! I think they’re counting on it having legs not sweeping the floor out the gate. It made a big splash, reinvigorated interest in the album and has had some cool promo! What’s to be disappointed about besides chart numbers?

I agree with what you’re saying. Truthfully, this era has been more filled with content than previous ones. However, there’s two things that I believe have to do with the general feeling of un satisfaction:

1. Attention spans are shorter. You might say “well thats the fan’s fault”, yes and no. At this day an age as a music marketer, you must know how to play the game, and rn its more about frequency and sustained efforts rather than a few interviews here and there every 3 months.
 

2. Also, some of those contents were not really tailored to be of the grandiose quality to have a true lasting impression. Disease MV was somewhat lukearm received. The live performances were not well received. The magazine interviews were cute but are not visually nor sonically attractive, the Super bowl/Grammys/SNL performances were not Mayhem related. The Hot One’s interview was cute, but no questions about the album were made. The only true impactful-show-stopping moment has been Abracadabra’s music video.
 

There’s content, for sure! But is it the right content? Depends on who you ask. Thats the thing about promo and advertisement. You can do a lot of things, but not everything you do will be the most optimal content. Its just as easy as thinking: if my audience REALLY wants A, and we know A will be impactful, but I chose to give them Z, then I can’t play dumb when some dissatisfied or not like it as much. And since her team already knows A works, it just makes it more of a troll for them to not do it or ambiguously lead people to think A is coming (or not announce new promo spots if they see the fans meltdowning). That last part is a concept of crisis management that for some reason the team is not doing. 

And before ya’ll drag me, I love everything this era has given us. I’ve consumed all of it. Every interview, every music video and content. The era is a multiverse of Gaga content and not everything needs to be a dance dark pop serve. So, everything you listed, in my opinion is great and amazing. I’m just speaking from a different perspective where it can be recognized that not all content will resonate with every fan, and we know what type of content is more “universally accepted”. So far, only Abracadabra has been the one thing that panders to that, and hence why fans are so ferociously wanting it to succeed more.
 

It’s not just about being disappointed by the song’s chat success, but also about coping with the idea that Gaga supposedly “knows want the fans want” but doesn’t want to humor us anymore. Or at least not for now. We don’t know what else is there to come. Writing all this also makes me think about the neutro marketing component that this idea conveys. Sorry for the long post! I just find this super interesting cause that’s what I do for a living.

Edited Monday at 07:49 PM by andy232000

[Ziggy 10,899]

1 hour ago, andy232000 said:

I agree with what you’re saying. Truthfully, this era has been more filled with content than previous ones. However, there’s two things that I believe have to do with the general feeling of un satisfaction:

1. Attention spans are shorter. You might say “well thats the fan’s fault”, yes and no. At this day an age as a music marketer, you must know how to play the game, and rn its more about frequency and sustained efforts rather than a few interviews here and there every 3 months.
 

2. Also, some of those contents were not really tailored to be of the grandiose quality to have a true lasting impression. Disease MV was somewhat lukearm received. The live performances were not well received. The magazine interviews were cute but are not visually nor sonically attractive, the Super bowl/Grammys/SNL performances were not Mayhem related. The Hot One’s interview was cute, but no questions about the album were made. The only true impactful-show-stopping moment has been Abracadabra’s music video.
 

There’s content, for sure! But is it the right content? Depends on who you ask. Thats the thing about promo and advertisement. You can do a lot of things, but not everything you do will be the most optimal content. Its just as easy as thinking: if my audience REALLY wants A, and we know A will be impactful, but I chose to give them Z, then I can’t play dumb when some dissatisfied or not like it as much. And since her team already knows A works, it just makes it more of a troll for them to not do it or ambiguously lead people to think A is coming (or not announce new promo spots if they see the fans meltdowning). That last part is a concept of crisis management that for some reason the team is not doing. 

And before ya’ll drag me, I love everything this era has given us. I’ve consumed all of it. Every interview, every music video and content. The era is a multiverse of Gaga content and not everything needs to be a dance dark pop serve. So, everything you listed, in my opinion is great and amazing. I’m just speaking from a different perspective where it can be recognized that not all content will resonate with every fan, and we know what type of content is more “universally accepted”. So far, only Abracadabra has been the one thing that panders to that, and hence why fans are so ferociously wanting it to succeed more.
 

It’s not just about being disappointed by the song’s chat success, but also about coping with the idea that Gaga supposedly “knows want the fans want” but doesn’t want to humor us anymore. Or at least not for now. We don’t know what else is there to come. Writing all this also makes me think about the neutro marketing component that this idea conveys. Sorry for the long post! I just find this super interesting cause that’s what I do for a living.

Ok but I’m not analyzing the effectiveness of the marketing I’m just saying are you enjoying what is being put out bc if so then what’s the problem? Lol all your points are about engaging audiences for commercial success which you are saying isn’t all that’s important to you. But like…she’s been doing cool stuff. Does it take from your enjoyment if she’s #1 A+ pop star on the same top40 that 8 second TikTok clips are shaping #1s on? I see these as two separate points. Sure I’m sure there are a multitude of ways she could have a “better” rollout but I find this one very nice and enjoyable. And after the disastrous autumn she had honestly it’s a miracle she’s not having bad press and is building album hype. Amazing sh1t! It’s lovely and fun. Break down the marketing if you want but don’t let it dampen the era for you