What’s the strategy this era? (No negativity)

[meltedplastic 104]

reposting videos on tiktok, maybe a new hauslabs lip liner for the album

Edited Sunday at 10:41 AM by meltedplastic

[newtti 138]

1 hour ago, nATAH said:

but that's not delusion, it's cold stone fact. you sound like one of those old people who resist technology lol

tiktok and online algorithms is what generates hits these days but the problem with most of them is that it only promotes the SONG, not the ARTIST

thankfully team gaga are smart enough to use these little promo spots to keep her name relevant whilst the music smashes

And what you wrote is just not related to what I wrote

I never said TikTok and algorithms are not relevant, but that is not the reason there is no promo. Moreover, big hits have been boosted by live performances. such as APT, Mileys' "I just won my first grammy", Taylor's Cruel Summer following the live performances at the Era Tour.

And Gaga is an estabilshed act, she does not need to 'promote the artist', she is not an indie singer with a following of a 100 people total. She just does not seem to want to perform Mayhem's songs at talk shows. This will affect the commercial performance of the songs, especially for an act like Gaga, who has always been promo sensitive as her performance were amazing. She does not care, it seems; that's fine, but that's the reason, not the irrelevance of live performances for music consumption

[Roughhouse Dandy 9,832]

12 hours ago, Cameltoe Chariot said:

The worst part about being a Gaga fan is... other Gaga fans 

Speak on it 

[nATAH 44,916]

36 minutes ago, newtti said:

And what you wrote is just not related to what I wrote

I never said TikTok and algorithms are not relevant, but that is not the reason there is no promo. Moreover, big hits have been boosted by live performances. such as APT, Mileys' "I just won my first grammy", Taylor's Cruel Summer following the live performances at the Era Tour.

And Gaga is an estabilshed act, she does not need to 'promote the artist', she is not an indie singer with a following of a 100 people total. She just does not seem to want to perform Mayhem's songs at talk shows. This will affect the commercial performance of the songs, especially for an act like Gaga, who has always been promo sensitive as her performance were amazing. She does not care, it seems; that's fine, but that's the reason, not the irrelevance of live performances for music consumption

meanwhile katy's uber generic music is barely on life support despite numerous live performances...

taylor has a cult following so her farts could become a hit, miley was at the grammys so obviously it would get attention hence why the premiered Abra at the grammys lol and APT is all over tiktok, once again proving that tiktok as promotion is not delusional, as you said...

[ARTCHAOS 1,683]

With Disease it was definitely more confusing but seeing Abracadabra rollout and the upcoming shows it's clear to me that she's going for big events impact.

Releasing Abracadabra during Grammy nigh was genius, and I trust Parris can help her put a big show for Coachella and Copacabana set (California Dreaming instead of DWAS on the grammys was definitely a timing issue tho)

I don't expect release week to be so extra, maybe club mayhem listening party next week or another mv on release date, abracadabra mastercard fan video could make the waiting easier in the meanwhile, but can tell they're saving the performances for April and May, and tour announcement around those dates

[TEANUS 13,745]

14 hours ago, Elderflower said:

I think she's busy rehearsing to headline Coachella, Copacabana, and an international tour. 

I also think she's preparing to do something like SNL.

She's cooking, constantly.

Very much this. Coachella is less than 60 days away

We just got a music video premiere at the Grammys, massive playlisting on streaming services, a social media campaign, and an appearance on a massively popular YouTube series 

[4SeasonsInADay 67]

To be honest I don't really consider an era as truly beginning until the album is out. I don't want press interviews teasing what something is going to be or little snippets of things.

Few weeks out now. Then it will be a year plus of whatever we're getting. Coachella, Rio, Tour, Red Carpet looks, Award Shows (fingers crossed performances and trophies).

[Marilyn MonHoe 9,121]

16 hours ago, Rat Boy said:

the strategy is...DANCE or DIE

Dance rat dance! 💃🏽 

[Delulu Rogers 7,088]

I don’t think there is a strategy in place. She’ll do a couple of big gigs and call it a day. 

It’s sad and frustrating but not unexpected.

It’s crazy to me how some ppl are saying that she’s using this time to gain respect for her as a singer/person as if we didn’t have 10 years of Joanne, ASIB, jazz, covers and tributes. 

The era stated technically 6 months ago and we don’t have a single proper performance of any songs released so far. It shouldn’t matter what Beyoncé does or how effective live performances are these days (still extremely effective btw). She should do it for the art and for the experience. Pop dance performances can gain her just as much respect as sitting at the piano singing shallow for the millionth time 

[GreenedDreamer 26]

I think she has something planned, but she's already got a ton of other performances to start the year with... The Grammys, Superbowl, AND SNL 50 just happened within a month or something..... 

[hamartia 226]

I've seen ppl say this before but it bears repeating: music promotion is just not the same as it was in the 2010s.

I think it was Perrie Edwards who made a tiktok in repsonse to her fans telling her to ~promote the damn album~ where she basically said there is nowhere to promote anymore. Labels are not interested in late night gigs and they want artists to make tiktoks and try to make their songs viral. Obviously Gaga has more clout (noah fence Perrie Edwards stans lol) but she's still at the whim of record label executives and where they want to put "their" money. Online content is what people are watching now instead of cable TV, so that's what she's booking. I don't like it either but it is what it is.  

It was so incredible to be a part of the Gagaverse in the 2010s and to watch her conquer the world one sequin at a time () but our little stan hearts need to accept that that time is over. It's not Gaga's fault or proof that she secretly doesn't care about music anymore; it's just a different world now. 

I get the disappointment, but I think saving live performances for Coachella/Gagacabana makes sense from an artistic perspective, and it's probably more creatively fulfilling than doing the same song and dance on a million late night shows.

[Kubi 1,115]

Like @PartySick said, putting out music for us to listen to. Haha. I literally was going to write the same thing when I then saw their comment. 

It all feels very organic which makes me think this album is full of some very good music. 

[Obobo 2,770]

7 hours ago, newtti said:

I'm sorry, but can we stop being delusional about things like 'she is promoting Lady Gaga to get respect' and 'people use TikTok now'?

Live performances are still a driving force for sales/streams, as APT live has clearly shown recently.

The fact that you’re using APT as an example... Let’s be real — Kpop stars are trending and have the young global fanbase to actually make the performances worth it. They’re more successful than any of the new American “it girl” artists. That’s why lot of American tv shows have all of them perform since their fanbases will 100% get them those views. 

You’re right that performances are a driving force but TikTok IS the main force for labels to go “hey is it worth it to push promo for this song?”. I remember reading in interview of a music exec saying they prioritize short form  social content and if that goes well they’ll push a music video and if that goes well, they push performances.

People don’t watch TV everyday and randomly see a performances like they did 10 years ago. Performances on events like The Grammys or big music festivals make sense since those target a broader audience but nobody other than the core fans are tuning in for tv performances. 

[Taumaturg0 11]

1 hour ago, hamartia said:

Online content is what people are watching now instead of cable TV, so that's what she's booking. I don't like it either but it is what it is.  

And that's why we need a Tiny Desk performance

[Lucas 25,025]

The strategy is to do the opposite of what people want obviously, thank God the music is great at least!