Walmart is changing its logo for the first time in nearly 20 years

[Teletubby 165,121]

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past.

The 61-year-old company unveiled Monday a refresh of its brand identity featuring a redesigned logo.

walmart.com/news

[skaxboy 7,220]

[BradleyCooper 2,334]

[REALITY 80,388]

The an*s has become more swole

[Cameltoe Chariot 15,310]

[NeanderthalDavid 878]

It’s literally the Avatar Papyrus part 2 SNL skit… 

As a graphic designer, this irks me. 

[Jill 31,812]

People really don't know the amount of things that go into logo design, from crazy requirements to choosing the most viable color option for painting outdoor locations or printing employee clothing, not to mention the market analysis you have to make in order to justify every decision. Truly a remarkable and very complex process but very undervalued when people generally take the changes at face value.

[Controversiaga 17,494]

Omg !!!! Most companies would be afraid of their brand becoming unrecognizable but Walmart really pushed the boundaries here

[Roughhouse Dandy 14,185]

Bold. Controversial. Innovative. 

[PunkTheFunk 125,734]

48 minutes ago, skaxboy said:

[Controversiaga 17,494]

28 minutes ago, PunkTheFunk said:

[Guest]

1 hour ago, Reality said:

The an*s has become more swole

[PunkTheFunk 125,734]

4 minutes ago, Controversiaga said:

No. No, no, nothing’s… you know, it’s just that… both those logos look exactly the same to me.

[Jill 31,812]

12 minutes ago, PunkTheFunk said:

No. No, no, nothing’s… you know, it’s just that… both those logos look exactly the same to me.

This… “stuff”? Oh, okay. I see. You think this has nothing to do with you.

You… go about your day, walking through the aisles of a Walmart, picking up… I don’t know, that tote bag with their new logo on it, for instance, because you’re trying to tell the world that you’re just grabbing something functional, nothing too flashy or significant. But what you don’t realize is that the design of that logo is not just a random splash of yellow and blue—it’s the result of a meticulous rebranding process.

You’re also blithely unaware of the fact that Walmart unveiled this new logo as part of a strategic effort to move away from the cold, corporate image of the past, opting instead for something that felt warm, approachable, and, dare I say, optimistic. It wasn’t just a design decision; it was a statement. And it worked. That sunburst wasn’t just thrown together—it was developed by teams of designers, marketers, and brand experts who analyzed consumer behavior, trends, and even psychology.

And then that logo started appearing everywhere—on signage, advertisements, reusable bags, even employee uniforms. It became part of the visual language of consumer culture. And then, eventually, it trickled down into the bargain bins, the clearance racks, and the back corners of your local store where you, no doubt, picked it up without a second thought.

But that logo represents millions of dollars, years of branding strategy, and countless jobs. And it’s sort of amusing how you think you’ve made a choice that’s independent of corporate influence when, in fact, that bag was designed for you by the people in this room… from a pile of “stuff.”

[HotLikeMexico 6,778]

1 hour ago, Jill said:

This… “stuff”? Oh, okay. I see. You think this has nothing to do with you.

You… go about your day, walking through the aisles of a Walmart, picking up… I don’t know, that tote bag with their new logo on it, for instance, because you’re trying to tell the world that you’re just grabbing something functional, nothing too flashy or significant. But what you don’t realize is that the design of that logo is not just a random splash of yellow and blue—it’s the result of a meticulous rebranding process.

You’re also blithely unaware of the fact that Walmart unveiled this new logo as part of a strategic effort to move away from the cold, corporate image of the past, opting instead for something that felt warm, approachable, and, dare I say, optimistic. It wasn’t just a design decision; it was a statement. And it worked. That sunburst wasn’t just thrown together—it was developed by teams of designers, marketers, and brand experts who analyzed consumer behavior, trends, and even psychology.

And then that logo started appearing everywhere—on signage, advertisements, reusable bags, even employee uniforms. It became part of the visual language of consumer culture. And then, eventually, it trickled down into the bargain bins, the clearance racks, and the back corners of your local store where you, no doubt, picked it up without a second thought.

But that logo represents millions of dollars, years of branding strategy, and countless jobs. And it’s sort of amusing how you think you’ve made a choice that’s independent of corporate influence when, in fact, that bag was designed for you by the people in this room… from a pile of “stuff.”

I’m ****ing screaming!