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Rita Ora boosts Primark sales


Teletubby
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Teletubby

Primark owner Associated British Foods (ABF) has said a boost in profits is partly down to recent collections with celebrities such as Rita Ora.

The owner of the fast fashion brand reported a 43% rise in profits before tax, reaching £1.9bn over the year to 14 September.

It said, however, "challenging weather" had hit the number of people visiting its shops between April and June.

Primark said that tie-ups with celebrities like Rita Ora had "contributed strongly to growth" in recent months.
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