Beyoncé launches ‘Cowboy Carter’ virtual merch with Snapchat

[Teletubby 134,073]

Fans can step into the world of Cowboy Carter through a visual experience generated with AI. Snaps feature yourself as Cowboy Carter with “SWEET ★ HONEY ★ BUCKIIN’” playing in the background. The full album is available to access in Snapchat’s Sound Library, for use as soundtrack to any Snaps, Stories, or Spotlight videos.

New custom Cowboy Carter outfits are available for Bitmoji, too. Beyoncé fans can shop and buy the same merch designs to rock IRL, including a Cowboy Carter Sash, crop tops, t-shirt, denim cowboy hat and more.  Snapchat’s Bitmoji are digital avatars that users can change the look of, which represents users all around Snapchat.

“We’re thrilled to introduce our first-ever Lens experiences and Bitmoji Merch collection in partnership with Beyoncé. It’s a new way for our community to show support and interact with her iconic new album alongside friends both on and off Snapchat” says Manny Alder, Head of Music Strategy at Snapchat. 

https://www.digitalmusicnews.com/2024/06/28/beyonce-cowboy-carter-snapchat/

[Evan Peters 10,458]

who's using snapchat in 2024

[bionic 41,774]

1 minute ago, Evan Peters said:

who's using snapchat in 2024

closeted men

[Roughhouse Dandy 8,355]

This is only the beginning. I feel it in my bones. 

[Pablo 7,297]

A little late B

[AndiGaga 5,954]

1 hour ago, Evan Peters said:

who's using snapchat in 2024

Its funny but my brother and his friends (all around about 20) are using it soo much

[ARTPOPKISS 3,332]

1 hour ago, Evan Peters said:

who's using snapchat in 2024

Gen z such as myslef I think you may just be old 

[Bronco 5,699]

6 minutes ago, AndiGaga said:

Its funny but my brother and his friends (all around about 20) are using it soo much

Yeah young people seem to really go hard for tiktok atm - the disappearing messages being a thing they go for. 

Countless safeguarding flags come through because of it

[Argentum 1,593]

lol i logged into snapchat after like 5 years of not using
and all the profile recommendations I get are just for gay guys looking to hookup

like nydombttm, unctlatino, dllover89 (lol non of these are real dont look them up)

[nATAH 42,205]

1 hour ago, Evan Peters said:

who's using snapchat in 2024

lowkey everyone lol, it's actually still very popular

[Juniper 787]

Literally everyone (except me) uses it. Kids, people in their 20s and their parents too. 

[RAMROD 104,085]

1 hour ago, Evan Peters said:

who's using snapchat in 2024

Many people uses it to show noodz these days 

[Red 94,433]

I don’t want to hear anyone complaining about the Chromatica rollout ever again 

[Edonis 28,590]

1 hour ago, Evan Peters said:

who's using snapchat in 2024

I feel like it was the older Gen Z/younger Millennial crowd stopped using it, but I think younger generations picked it up again

[Killa 15,497]

Yeah people in theyre 30 40s Just use telegram.

Snapchat Is honestly so lame.

That aside this album hype lasted not longer than month basically