Recreate the original ARTPOP era

[27monster27 13,092]

Pre-ARTPOP:

Zedd ft. Lady Gaga - Follow You Down (August/September 2012)

It's a safe single, but the May 2020 document leak revealed that she initially wanted this for ARTPOP. Doing this as a single on Zedd's album would be a way to reintroduce her musically to the public after the overexposure in 2011.

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Born This Way Ball surgery (late 2012-early 2013)

Lady Gaga's management actually listens to her when she says that she's in pain, and during the break between the final two legs she undergoes a non-invasive surgery for her hip. Because the injury was less severe in 2012 she heals over the break and can finish the tour. However, the set list for the final leg is easier on her so she doesn't run the risk over hurting herself again. The tour ends on its planned date of March 20th, 2013. On the last date, the Aura laugh is played without context similar to what Ariana Grande did with Focus in 2015.

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Kendrick Lamar ft. Lady Gaga - B!tch Don't Kill My Vibe (March 2013)

While PARTYNAUSEOUS (allegedly) got bogged down in issues over Lady Gaga being "too gay" for a rap audience, I still feel that the other collab should have gone through. It's still released in March just like Our Timeline (OTL) and is a nice way to keep Lady Gaga in the public eye with overexposing her just before the ARTPOP era.

ARTPOP:

Aura (May 2013) - Single and Album release announced one week in Advance

Aura is released the Friday before the 2013 BBMA's. The song gets a shocking (but very Lady Gaga) video co-directed by Jonas Akerlund and featuring a Beyonce cameo; yes, it is the Telephone continuation. The song also gets a shocking 2013 BBMA performance as well. This would also be hyped as her debut BBMA performance.

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MANiCURE (July 2013)

MANiCURE is released one week before the album. The song is performed at the 2013 VMA's in a similar way to the iTunes festival, but with a bigger stage set. She also goes through with the original red carpet plan, and it isn't revealed who she is until the performance. I think her dancers or even drag queens dressing up as her could make this really cool, and a huge moment.

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ARTPOP Release (July 2013)

The album is released this month, and (hopefully with her having a better image) does 300k - 400k in its first week. Songs like Venus would not be on the album because they would not have been recorded in time; Fashion! (maybe) has the same fate? PARTYNAUSEOUS could probably make it on the album, though possibly in the original version produced by Fernando Garibay. I Wanna Be With You is on the album as it would not have been changed to Dope in time.

Promo singles*: PARTYNAUSEOUS, I Wanna Be With You (or Fashion! if it can make it on the album in time)

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ARTPOP App (July 2013)

The app is released this month to coincide with the album. It has all community features available, but the other features (like stems and videos) will be released in January 2014.

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ARTPOP Promo Tour (July - September 2013)

A small tour (similar to the Hard Candy Promo Tour) that gives people a taste of the album live. The dates would, however, be more spaced out.

Dates:

July 19th, 2013 (Album Release Party)

July 26th, 2013 (GMA Summer Concert Series)

August 2nd - 4th, 2013 (Lollapalooza) 

August 17th - 18th, 2013 (V Festival)

September 1st, 2013 (iTunes Festival)

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Do What U Want (Solo) (October 2013, remix with The Weeknd in late November)

Do What U want is released in early October 2013. The song is a (partial) sleeper hit, and it is promoted primarily with the YMA's and the AMA's. A surprise remix with The Weeknd is released the Friday before the AMA's, and it pushes the song into being a major hit. I could also see a "remix EP" with Christina Aguilera and Britney Spears as well.

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G.U.Y. (Or Gypsy if radio will play it) (January 2014)

G.U.Y. is released as the fourth single just before the Grammy's in 2014, and is primarily promoted there and at the Brit Awards. The song is intended as promo for the ARTPOP/Born This Way Ball documentary. Again, I would not be against Gypsy being a single. However, that is ONLY is radio would be willing to play it considering its title. We don't need another Judas situation.

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ARTPOP/Born This Way Ball Documentary (January/February 2014)

The documentary is released at this point to help carry promo in early 2014. Trackstar and GagaTV are both released on the app to coincide with the documentary.

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Roseland Ballroom Residency (March - April 2014)

Basically the same as OTL, though obviously with a slightly different set list based on different single success.

ARTPOP Act II:

Nothing On (But The Radio) (May 2014)

After a slightly long amount of time without a single release and people wondering where Lady Gaga will be next after Roseland, she surprise announces ARTPOP Act II. Nothing On is the lead single from the album, and it is performed live at the 2014 BBMA's. It has no other performances mainly due to tour rehearsals.

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ARTPOP Act II (May 2014)

A week before the ArtRave starts, Act II is released. It mainly features songs that didn't make it on to ARTPOP. In addition to this, it also has so OTL ARTPOP songs that would have been recorded too late in this timeline (ITTL). A good example of this would be Venus. Also, ARTPOP Act II elements are added to the app on the day the album is released. Either the up-beat version of Princess Die or SiRE are released as promo singles.

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ArtRave (June 2014 - April 2015)

The ArtRave was delayed one month to allow for ARTPOP Act II to be released prior to the tour. The tour is setup like Madonna's Drowned World Tour in that very little material prior to the albums being promoted is featured.

This is the map of the legs:

June - August 2014 (North American Leg)

September - November 2014 (European leg)

January - early February 2015 (Oceanian Leg)

March 2015 (Asian Leg)

April 2015 (South American Leg)

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Temple (August 2014)

Temple is released as the second single in August 2014. The song is promoted at the VMA's. Due to the tour most of the singles from ARTPOP Act II are unable to receive major promotion through performances unlike those from Act I.

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Brooklyn Nights (November 2014)

This is the final single from the album. The song has a (likely pre-recorded) performance for the AMA's. Maybe she could do one for the EMA's since the tour would be in Europe at this time? I expect the song to be a sleeper hit, and be similar to Taylor Swift's Delicate in that it's a top 20 hit that radio really loves.

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Grammy's (February 2015)

A good send off for the era in it's later stages would be a song mash-up similar to what Dua Lipa did for Future Nostalgia. I think this would be a cool performance for her.

Post-ARTPOP:

The main difference post-ARTPOP would be Cheek to Cheek coming out in 2015 instead to accommodate the overall ARTPOP era being larger. The tour would also be later, and the logistics of balancing this between American Horror Story and taking a break for part of 2016 would honestly be a bit difficult.

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*Ideally I'd only go with one promo single.

Obviously I haven't included other things like talent show performances, talk shows, more videos, magazine covers, etc. One major difference would be that all the promo is meant to be less intensive as to avoid the overexposure that happened during the Born This Way era.

[Starmie25 18,591]

Maybe the real ARTPOP era was the enemies we made along the way.

[Chesescake 3,999]

Pre-ARTPOP:

Fire anyone persuade me to do drug.

Go to therapist.

Rehab.

Tell your fans being more realistic.

Electric hair.

Go make some bjorkussy-type music.

[socotra 3,310]

I honestly think the best thing she could've done is to delay it for as long as she needed in order to give it everything she wanted to. I think going forward with Cheek to Cheek in 2014 would have served the same purpose following Born This Way (and, in a lot of ways, might have flowed more naturally given she first started collabing with Tony at the tail end of BTW anyway) as it did ARTPOP.

And then release ARTPOP sometime in 2015 or 2016 (and ideally under a different name that doesn't invite quite as much "She's so pretentious!!" backlash).

Hopefully would've given her enough time to rethink certain decisions – perhaps recording DWUW with someone like The Weeknd or Rihanna and releasing it as the lead single.

Follow that up with, honestly, any of the songs. I think literally all of the potential AP singles would do better in 2015-16 than they did in 13-14. Streaming era was in full swing and allowed for songs to explode without having to cater so much to radio, and AP's sound did not match at all what was playing on radio in 2013. I think Applause, Sexxx Dreams, G.U.Y., Gypsy, Fashion!, even Jewels n' Drugs would all have had the potential to go Top 10 simply by being released a bit later.

And I don't think her career would've taken a hit by waiting longer after BTW (like how Katy's did between Prism and Witness). I think she would've benefited by letting more time pass after the overexposure she had during the BTW era, while still pursuing other ventures like C2C and AHS in the meantime, then coming back with what is an incredible pop record that was unfortunately released at the wrong time in the wrong media landscape.