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Viral pitched songs are UMG’s fault


StarstruckIllusion

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StarstruckIllusion

Everyone complaining about pitched songs going viral have def missed the years long backstory. 

Ab 10 years ago, UMG started to get suuuper crazy with copyright. Youtube Creators started to lose revenue and get their vids deleted for uploading snippets of unpitched songs (not just Gaga ones) in their unrelated vids. As a reaction, this then popularized pitching audio tracks on the platform to avoid the copyright robot that would scan every vid for any copyrighted music. 

Years later, people started making the pitches cool ig (“Slowed + Reverb,” “Nightcore”), and now in current times, a lot of people like to incorporate that into their TikToks… possibly bc they think it sounds cooler, but also bc they may be afraid of getting their account suspended.

In an alternative universe, since the Jenna scene is naturally faster than Bloody Mary’s tempo, we’d have just the OG song sped up where Gaga doesn’t sound like a chipmunk, and interscope would’nt have to play whackamole with sped up Bloody Marys going viral on streaming services…

But…

How to fix this:

A software update. 

This trend isn’t going away so might as well adapt. 

Spotify/Apple Music need to build  a pitch/tempo changer of all songs into their streaming apps, immediately. Make it real-time too, like Apple Music’s Sing. This is so labels don’t have to upload “Unholy (Slowed Remix)” and users can do the edits themselves. 

So yeah, that’s my rant/solution. Blame the higher ups at Interscope/UMG lol

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Chromatography

nightcore was popular before then was it not? i recall heading nightcore over a decade ago 

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jacs vs looser

That's very interesting, I never thought about how it all came about. I do agree as well, a pitch/tempo changer would be great, specially to help track streams. 

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ScreamQueen007

How come on Facebook and Instagram regular versions of songs can be used on videos/reels? But on tiktok it’s all the high pitched stuff? 

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Zombiecat

it started before YT creators even got revenue didn't it? Pitching songs up at least 3 semitones to stop it getting blocked on youtube was happening in 2010-11 i think

my instrumental remakes used to even get blocked and they contained no samples, then my account got deleted for my gaga remixes and my soundcloud did too for the same reasons

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