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Halsey announces second makeup brand af94


Teletubby

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Teletubby

Halsey developed af94 exclusively with Walmart targeted at Gen Z, launching exclusively at Walmart on July 25th.
The launch showcases a full color collection packed with innovation sparked by Halsey's imagination in categories of eye, lip, cheek and body.  

"After listening to feedback received from fans and friends, I wanted to create another self-expressive line that was lower-priced with a wide reach," said Halsey,

The af94 starting lineup features 12 made-to-play products, ranging from velvety eyeshadow crayons (Shadowboxer), creamy matte lipsticks (Majorly Matte), multi-use cheek + lip tints (Playdate), biodegradable makeup remover wipes (Friendly Rewinder), colorful face + body stickers (Joystickers), and more.


https://af94.com/
af94_Halsey_Head_Shot.jpg?p=publish
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reallydima

This is a great idea. Good for her, make the money. I'm excited to see reviews for it. I hope reviewers stay modest if it isn't amazing. It's not meant to be, it's meant to be fun! I honestly wouldn't be surprised if I pick something I wouldn't normally buy up because of that price point. 

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