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Ciara’s label gave her masters for free


Teletubby

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Teletubby

Ciara about when she decided to own her own masters 
(Ciara was signed to Warner Bros. Records at the time so she talks about masters to her latest album Beauty Marks)
"I had this song called Level Up. I had the video for the song as well Ii had a whole vision for my project. I sat down and i talked to the CEO at that time. It was like he made up his mind before I came into the room that he wasn't checking for and in a matter of 24 hours the most frustrating thing happened and one of the biggest blessings in my life happened. I was like this is my chance. I'm gonna ask for my masters. I'm gonna go run my own label i'm gonna go do it my way and amazingly enough they gave me my masters. They gave them to me for free so it lets you know that they didn't believe at all."

Ciara about  feeling creatively handcuffed by major label
"They hold the power to tell you when your next song can come out or your next album can come out and then if they're not happy with it they decide they want to stop in the process."

 

"You b*tch!" ~ Rat Boy
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Bling

This is so interesting because as a long time Ciara fan, I hated her last album. Majority of her other albums have great songs start to finish, but her last album had a notable shift and was a DUD. Glad she walked away :applause:

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Chlorine

Good for her. Ciara has many bops so I don’t understand why she was so undervalued by her record label. 

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weed

omfg :nooo: almost an insult lmao like "here take this off our hands" but congrats to her! Fa free!! awesome

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Phantomhive

Good for her but the image of Ciara threatening to leave her label then her label handing her her masters without hesitation like

ED5BFC8C303EBE451B2DF0943A570BF9.gif

:toofunny:

In I fly on wings of winter.
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mr.peter

Like her entire catalog? I’m sure songs like “my goodies” and “1 2 step” had value. I can see those songs being used in commercial advertisements  

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HausOfAntonio

Why did I think this was gonna be about her label funding her masters degree :rip:

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Teletubby
4 minutes ago, mr.peter said:

Like her entire catalog? I’m sure songs like “my goodies” and “1 2 step” had value. I can see those songs being used in commercial advertisements  

she said it was during Level Up, she was signed to Warner Bros. Records so it's about her last album 'Beauty Marks'.

"You b*tch!" ~ Rat Boy
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mr.peter
3 minutes ago, Teletubby said:

she said it was during Level Up, she was signed to Warner Bros. Records so it's about her last album 'Beauty Marks'.

Okay that that  makes more sense. 

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StrawberryBlond
29 minutes ago, HausOfAntonio said:

Why did I think this was gonna be about her label funding her masters degree :rip:

When I first heard the term "owning masters," it was in Remi Ma's Shether song where she says: "I own my masters, bitch, independent" and I'd never heard of master recordings before and assumed she meant it in a metaphorical bragging kinda way like she's so powerful that she found a way to own the people who presided over her! Just shows how much of the music business I don't understand which makes me kinda glad I never joined it as there's just too much financial and legal jargon that confuses me!

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