Haus Labs being dragged through the mud by Retail Insider

[NATAH 8,030]

y'all said the Sephora launch meant that it was a big success

now what do we do?

[bionic 26,644]

Are they dragging Haus Laabs? Looks like they're just criticising Ben Jones CEO

[NATAH 8,030]

Just now, bionic said:

Are they dragging Haus Laabs? Looks like they're just criticising Ben Jones CEO

they're saying the amazon launch bombed and putting her in the main tweet/headline

if ben jones is the problem, why's her brand in the firing line  

[WheresMy911Alice 18,804]

Here B4 the thread is locked n deleted 

[Meat 10,384]

The article makes no sense to me because at some points they are saying it wasn’t performing well and at some points they are saying things like:

“sales on the brand's website last year were up 30%“

"Haus Labs' business is better than ever,"

Seems like they just want to grab eyeballs by using Gaga’s name lmao. Don’t believe everything you read on the internet.

[NATAH 8,030]

Just now, WheresMy911Alice said:

Here B4 the thread is locked n deleted 

[phantasmas 3,399]

I would love to work for Haus Labs  I'll prep shipments, idc 

[NATAH 8,030]

Just now, Meat said:

The article makes no sense to me because at some points they are saying it wasn’t performing well and at some points they are saying things like:

“sales on the brand's website last year were up 30%“

"Haus Labs' business is better than ever,"

Seems like they just want to grab eyeballs by using Gaga’s name lmao. Don’t believe everything you read on the internet.

i literally don't know anything about the make up industry so when i saw dis sh*t, i stan panicked

we did not sit through years of lady gaga rebrand just for it to be cool to drag her again

[AnnaNicoleSmith 28,154]

2 minutes ago, phantasmas said:

I would love to work for Haus Labs  I'll prep shipments, idc 

I wonder if u could apply actually ill check it out

Spoiler

I might be Gaga 

 

Edited May 18 by AnnaNicoleSmith

[Kimmo 56,118]

The writer of those tweets isn’t safe… there’s a Gaga curse going around..

[Meat 10,384]

Just now, NATAH said:

i literally don't know anything about the make up industry so when i saw dis sh*t, i stan panicked

we did not sit through years of lady gaga rebrand just for it to be cool to drag her again

This article literally mentions that Haus Labs has acquired new investors that are funding the entire Sephora deal. If it was a disaster then real investors wouldn’t still be interested in it. Not to mention they’ve literally hired new VPs that used to work at big brands like Fenty and Prada Beauty. It all sounds very promising to me. 

[Benji 16,607]

If it “flopped” the plug would’ve been pulled already.  Gaga is either extremely passionate about the brand or she’s making bank or both… she wouldn’t continue attaching her name to it if it wasn’t worth her time.

[LaLa 16,441]

I read the whole article... they are basically saying partnering with Amazon didn't leave much room for growth, and while they (mainly the CEO Ben Jones) were trying to do something different, it will be better to be in a traditional makeup space like Sephora. 

They were profitable but maybe having some growing pains internally, certainly not "flopping". Haus Labs was a true startup, so it makes sense that the launch wasn't completely problem-free, but their investors seem confident, so don't read too much into the click-bait. 

[Julia Fox 13,301]

the "bombed" part doesn't make any sense

the brand made it to the top grossing of the beauty lines made by celebrities

i can't remember if it was higher than Fenty or Rare but i was among them

[Ororo Munroe 39,018]

16 minutes ago, phantasmas said:

I would love to work for Haus Labs  I'll prep shipments, idc 

same.  like lemme do graphics or something, anything, Gaga, please.