Alicia Keys goes back to makeup, will debut color cosmetics at the Met Gala

[Teletubby 149,870]

After several years makeup-free, Alicia Keys is returning to color cosmetics.

Keys’ brand in partnership with E.l.f. Beauty, Keys Soulcare, is launching its first color cosmetics collection. Keys will unveil the assortment by wearing them to the Met Gala on Monday. They include a lip balm, cheek tints and brow gel, and prices range from $15 to $22.

The brand always aimed to take on new categories beyond home fragrance and skin care, but the new collection, called Color Care, also marks Keys’ evolving attitude toward the category.

“I was taking on these tremendously oppressive beauty standards that I thought somehow applied to me in regards to being perfect, and I obviously rebelled against that,” Keys said in reference to her previous disavowals of makeup.
“I found my way around to the fact that I get to create my beauty standard, I get to choose what is beauty to me, and how I want to express that.”

source

[Starmie25 18,819]

I'm not sure why people think she "swore off makeup" for good. It was just something she was trying for a few years. 

Her new KEYS soulcare line seems gaining well too and hopefully it'll get even bigger overtime.