Haus Labs: The Future is Beautiful 💚

[Gaga2645 2,224]

25 minutes ago, Enigma said:

From what I’ve seen reviewers called them sticky and nothing special 

I think stuff like that’s all down to personal taste! I love their glosses bc they condition my lips (I have very dry skin 🥺)

And I love their formulas for their metallics, shimmers, and glam attacks. And also top hat in glam room no. 1 - a lot of reviewers liked it! A very creamy black shadow that can be used as a liner.

However one really weird thing is I have always had an issue with the liner. If I wanna do graphic looks, it will start to dry out. I have multiple so I switch em out every once in a while but I shouldn’t have to do that lol

[pachinko 10,346]

What does a rem collab even mean?

[Gaga2645 2,224]

1 minute ago, pachinko said:

What does a rem collab even mean?

Rem beauty, ariana grande’s makeup brand

it’s the same color palette she recently used for her “chapter II” launch. But also. This is the same shade of blueish green that the chromatica tracklist post was. Could very well be a chromatica line

[Tinnitus15 51,555]

42 minutes ago, Meat said:

They aren’t changing their name or anything. They have been experiencing an unprecedented success (nobody expected an Amazon-only startup to be making £100m per year), which is why they decided to hire big names. One of their new VP is from Fenty Beauty and the other one is from Prada Beauty. They clearly want to rebrand into something bigger and enter brick and mortar stores like Sephora.

They are!their Facebook page is Haus LABS now,not laboratories 

[Meat 18,962]

42 minutes ago, OMonster said:

Could they just do that as HL? Why rebrand into something bigger? Why can't the existing brand just evolve and move away from Amazon? Feels like they're recognising the current branding of HL is too attached to Amazon and doesn't reflect the best values etc.

Yes, they are not changing their name  They are just improving ans changing their visual branding because they have new VPs now. It will reflect their inputs. 

[RAMROD 108,805]

  Will see what this is about. 

[Meat 18,962]

5 minutes ago, Tinnitus15 said:

They are!their Facebook page is Haus LABS now,not laboratories 

I mean that’s barely a big change. People were expecting them to name it Aura beauty or something. 

[Guillaume Hamon 6,424]

The green vibe and future talk make me think about eco-friendly, recyclable packaging.

[Levine 23,546]

So they officially changed their name in "Haus Labs by Lady Gaga"? I'm fine with it, putting her name on it's for the best. More recognizable. I hated the idea of "Aura Cosmetics" as someone said.

[Gaby15 12,837]

41 minutes ago, NeonSkeleton said:

All the socials now say 'Haus Labs by Lady Gaga' instead of just 'Haus Laboratories' 

Maybe Aura will be just one new product line, like Casa Gaga.

[Gatlyn 1,330]

28 minutes ago, RAYA.core said:

@Rifek

Oh wow the site is locked for product too 5/8 updates***

A whole week to wait 

[papergangster 2,745]

49 minutes ago, venusinmyhead said:

maybe a more relaunch with more sustainability

I was thinking the same thing! 

[KORG 4,756]

"Haus labs" is so much easier to work with.

Should've called it "Shallow cosmetics" though.

[Sunny21 608]

50 minutes ago, Enigma said:

I’m not denying it’s doing good comercially, but for someone like me who’s into makeup and knows tons of other brands to chose from, that brand is not it. Like I said I bought the eyeliner because that one is truly amazing, but the rest is pretty ordinary. Sure, maybe they added some other great products since then, but it’s still overall a boring brand with terrible packaging and no exciting factor. Maybe the locals and soccer moms are into it, but the beauty community doesn’t give a damn about this brand. The selection is boring, the packaging is trash, and only a few products are worth the attention.

WHO CARES about the "beauty community," lol. I don't even know who they are or where to find their reviews. 

Sorry, but I don't have time to read reviews and do a ton of research just to buy an eyeliner... That's just silly. 😀

[gagzus 15,785]

32 minutes ago, Enigma said:

Exactly. This is Gaga, so I was expecting an alternative to Jeffree’s brand. Gaga 100% could have replaced him. The whole idea of making every palette feel like an era is so her. But instead we got this boring packaging, cheap cardboard palettes and they couldn’t bother to release something more exciting than a jewel tone for the first like 6 months they were in business… lol

I think you’re kinda overselling it to yourself tbh. Gaga has legit never had extravagant or out there makeup really like ever? Her main staple has always been a nude Smokey eye or sometimes loads of eyeliner and red lip since the dawn of time.

If she had a FASHION line I could understand but not a beauty line 💀 the same would go for skincare she has like naturally impeccable skin so that won’t be anything flash.

Plus she did the right thing making sure everything went to plan and established the company before expanding. I’d rather she give us $12 shimmer eyeshadows that are easy to use than her make us pay like triple that for them just bc of her name, you get what you pay for and she invested money so of course she didn’t wanna lose that.