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Haus Labs: The Future is Beautiful ๐Ÿ’š


Rifek

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OMonster

A rebrand (or at least a new name) would feel like an admission to underperformance, which 1) I don't think is the case (or is it...?) and 2) doesn't feel like something to make such a big song and dance about.ย 

Slightly intrigued but not exactly excited.ย 

This is giving me 'Aura Beauty' vibes but it just doesn't make sense to drop HL. Unless HL is to become the 'parent brand' with different labels under it for beauty, skin, fragrance etc... I don't know.ย 

subtext / fantasy
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Meat
4 minutes ago, OMonster said:

A rebrand (or at least a new name) would feel like an admission to underperformance, which 1) I don't think is the case (or is it...?) and 2) doesn't feel like something to make such a big song and dance about.ย 

Slightly intrigued but not exactly excited.ย 

This is giving me 'Aura Beauty' vibes but it just doesn't make sense to drop HL. Unless HL is to become the 'parent brand' with different labels under it for beauty, skin, fragrance etc... I don't know.ย 

They arenโ€™t changing their name or anything. Theyย have been experiencing an unprecedented success (nobody expected an Amazon-only startup to be making ยฃ100m per year), which is why they decided to hire big names. One of their new VP is from Fenty Beauty and the other one is from Prada Beauty. They clearly want to rebrand into something bigger and enter brick and mortar stores like Sephora.

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Enigma

Hoping they rebrand into something decent, because that brand has been disappointment over disappointment ever since the launch.

From the initial batch only the eyeliner was worth the attention, and thatโ€™s like the most boring product out there.ย 

Their palettes were trash. Hoping they drastically improve the quality and aesthetic.

I really like the glam attacks but thatโ€™s about itย 

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Gaga2645

I keep wanting to theorize itโ€™s an REM beauty collab but Gaga likes a tweet about Sephora, we know sheโ€™s posting abt testing new eye makeup (could be glitters or lashes, even face products maybe)ย 

Skincare as well but I donโ€™t really trust celebrity skincare bc u knowโ€ฆ epione teas (and itโ€™s no shade)ย 

Our Haus Labs could mean N E Thinga

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KillerMonster

OMG Iโ€™m so excited to see what has been going on! PLEASE let their be a rerelease of Fame perfumeย :messga:

Donโ€™t play with me, it just hurts me.
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1 minute ago, Enigma said:

Hoping they rebrand into something decent, because that brand has been disappointment over disappointment ever since the launch.

From the initial batch only the eyeliner was worth the attention, and thatโ€™s like the most boring product out there.ย 

Their palettes were trash. Hoping they drastically improve the quality and aesthetic.

I really like the glam attacks but thatโ€™s about itย 

Their lip glosses are what got a lot of great reviews

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Enigma
Just now, AnnaNicoleSmith said:

Their lip glosses are what got a lot of great reviews

From what Iโ€™ve seen reviewers called them sticky and nothing specialย 

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Meat
1 minute ago, Enigma said:

Hoping they rebrand into something decent, because that brand has been disappointment over disappointment ever since the launch.

From the initial batch only the eyeliner was worth the attention, and thatโ€™s like the most boring product out there.ย 

Their palettes were trash. Hoping they drastically improve the quality and aesthetic.

I really like the glam attacks but thatโ€™s about itย 

The Casa Gaga collection was a huge success tbh, not to mention their lip oils and brow pencils that are almost always sold out. A lot of my irls canโ€™t stop raving about the eyeliner and the eyebrow pencil. Some even say itโ€™s the best thing theyโ€™ve ever used.ย 

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OMonster
2 minutes ago, Meat said:

They arenโ€™t changing their name or anything. Theyย have been experiencing an unprecedented success (nobody expected an Amazon-only startup to be making ยฃ100m per year), which is why they decided to hire big names. One of their new VP is from Fenty Beauty and the other one is from Prada Beauty. They clearly want to rebrand into something bigger and enter brick and mortar stores like Sephora.

Could they just do that as HL? Why rebrand into something bigger? Why can't the existing brand just evolve and move away from Amazon? Feels like they're recognising the current branding of HL is too attached to Amazon and doesn't reflect the best values etc.

subtext / fantasy
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RAYA.core

i could feel skincare in this! also tiffanys teal i live

โ•ฐโ˜†โ•ฎ๐™ธ๐š๐š—๐š˜๐š›๐šŽ ๐šŠ๐š•๐š• ๐š‘๐šŠ๐š๐š›๐šŽ๐š ๐šŠ๐š—๐š ๐šŒ๐š›๐š’๐š๐š’๐šŒ๐š’๐šœ๐š–. ๐™ป๐š’๐šŸ๐šŽ ๐š๐š˜๐š› ๐š ๐š‘๐šŠ๐š ๐šข๐š˜๐šž ๐šŒ๐š›๐šŽ๐šŠ๐š๐šŽ... โ˜†โ•ฎJOINED November 25 2011
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