Rifek 51,753 Posted May 1, 2022 Share Posted May 1, 2022 ย โ๏ธ IG: thebumblebee__ โ๏ธ Link to post Share on other sites More sharing options...
Lumiere 5,694 Posted May 1, 2022 Share Posted May 1, 2022 inb4 rem beauty collab Link to post Share on other sites More sharing options...
OMonster 14,675 Posted May 1, 2022 Share Posted May 1, 2022 A rebrand (or at least a new name) would feel like an admission to underperformance, which 1) I don't think is the case (or is it...?) and 2) doesn't feel like something to make such a big song and dance about.ย Slightly intrigued but not exactly excited.ย This is giving me 'Aura Beauty' vibes but it just doesn't make sense to drop HL. Unless HL is to become the 'parent brand' with different labels under it for beauty, skin, fragrance etc... I don't know.ย subtext / fantasy Link to post Share on other sites More sharing options...
Gatlyn 1,330 Posted May 1, 2022 Share Posted May 1, 2022 I don't buy makeup but I'll pull out my CC for skincareย Link to post Share on other sites More sharing options...
Meat 18,962 Posted May 1, 2022 Share Posted May 1, 2022 4 minutes ago, OMonster said: A rebrand (or at least a new name) would feel like an admission to underperformance, which 1) I don't think is the case (or is it...?) and 2) doesn't feel like something to make such a big song and dance about.ย Slightly intrigued but not exactly excited.ย This is giving me 'Aura Beauty' vibes but it just doesn't make sense to drop HL. Unless HL is to become the 'parent brand' with different labels under it for beauty, skin, fragrance etc... I don't know.ย They arenโt changing their name or anything. Theyย have been experiencing an unprecedented success (nobody expected an Amazon-only startup to be making ยฃ100m per year), which is why they decided to hire big names. One of their new VP is from Fenty Beauty and the other one is from Prada Beauty. They clearly want to rebrand into something bigger and enter brick and mortar stores like Sephora. Link to post Share on other sites More sharing options...
Enigma 7,182 Posted May 1, 2022 Share Posted May 1, 2022 Hoping they rebrand into something decent, because that brand has been disappointment over disappointment ever since the launch. From the initial batch only the eyeliner was worth the attention, and thatโs like the most boring product out there.ย Their palettes were trash. Hoping they drastically improve the quality and aesthetic. I really like the glam attacks but thatโs about itย Link to post Share on other sites More sharing options...
Gaga2645 2,228 Posted May 1, 2022 Share Posted May 1, 2022 I keep wanting to theorize itโs an REM beauty collab but Gaga likes a tweet about Sephora, we know sheโs posting abt testing new eye makeup (could be glitters or lashes, even face products maybe)ย Skincare as well but I donโt really trust celebrity skincare bc u knowโฆ epione teas (and itโs no shade)ย Our Haus Labs could mean N E Thinga Link to post Share on other sites More sharing options...
Guest Posted May 1, 2022 Share Posted May 1, 2022 Looks like the packaging could be lighter and pastel? Link to post Share on other sites More sharing options...
KillerMonster 2,361 Posted May 1, 2022 Share Posted May 1, 2022 OMG Iโm so excited to see what has been going on! PLEASE let their be a rerelease of Fame perfumeย Donโt play with me, it just hurts me. Link to post Share on other sites More sharing options...
Guest Posted May 1, 2022 Share Posted May 1, 2022 1 minute ago, Enigma said: Hoping they rebrand into something decent, because that brand has been disappointment over disappointment ever since the launch. From the initial batch only the eyeliner was worth the attention, and thatโs like the most boring product out there.ย Their palettes were trash. Hoping they drastically improve the quality and aesthetic. I really like the glam attacks but thatโs about itย Their lip glosses are what got a lot of great reviews Link to post Share on other sites More sharing options...
Enigma 7,182 Posted May 1, 2022 Share Posted May 1, 2022 Just now, AnnaNicoleSmith said: Their lip glosses are what got a lot of great reviews From what Iโve seen reviewers called them sticky and nothing specialย Link to post Share on other sites More sharing options...
Meat 18,962 Posted May 1, 2022 Share Posted May 1, 2022 1 minute ago, Enigma said: Hoping they rebrand into something decent, because that brand has been disappointment over disappointment ever since the launch. From the initial batch only the eyeliner was worth the attention, and thatโs like the most boring product out there.ย Their palettes were trash. Hoping they drastically improve the quality and aesthetic. I really like the glam attacks but thatโs about itย The Casa Gaga collection was a huge success tbh, not to mention their lip oils and brow pencils that are almost always sold out. A lot of my irls canโt stop raving about the eyeliner and the eyebrow pencil. Some even say itโs the best thing theyโve ever used.ย Link to post Share on other sites More sharing options...
OMonster 14,675 Posted May 1, 2022 Share Posted May 1, 2022 2 minutes ago, Meat said: They arenโt changing their name or anything. Theyย have been experiencing an unprecedented success (nobody expected an Amazon-only startup to be making ยฃ100m per year), which is why they decided to hire big names. One of their new VP is from Fenty Beauty and the other one is from Prada Beauty. They clearly want to rebrand into something bigger and enter brick and mortar stores like Sephora. Could they just do that as HL? Why rebrand into something bigger? Why can't the existing brand just evolve and move away from Amazon? Feels like they're recognising the current branding of HL is too attached to Amazon and doesn't reflect the best values etc. subtext / fantasy Link to post Share on other sites More sharing options...
Guest Posted May 1, 2022 Share Posted May 1, 2022 maybe a more relaunch with more sustainability Link to post Share on other sites More sharing options...
RAYA.core 813 Posted May 1, 2022 Share Posted May 1, 2022 i could feel skincare in this! also tiffanys teal i live โฐโโฎ๐ธ๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐๐. ๐ป๐๐๐ ๐๐๐ ๐ ๐๐๐ ๐ข๐๐ ๐๐๐๐๐๐... โโฎJOINED November 25 2011 Link to post Share on other sites More sharing options...
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