Rifek 51,753 Posted May 1, 2022 Share Posted May 1, 2022 ❗️ IG: thebumblebee__ ❗️ Link to post Share on other sites More sharing options...
Lumiere 5,707 Posted May 1, 2022 Share Posted May 1, 2022 inb4 rem beauty collab Link to post Share on other sites More sharing options...
OMonster 14,675 Posted May 1, 2022 Share Posted May 1, 2022 A rebrand (or at least a new name) would feel like an admission to underperformance, which 1) I don't think is the case (or is it...?) and 2) doesn't feel like something to make such a big song and dance about. Slightly intrigued but not exactly excited. This is giving me 'Aura Beauty' vibes but it just doesn't make sense to drop HL. Unless HL is to become the 'parent brand' with different labels under it for beauty, skin, fragrance etc... I don't know. subtext / fantasy Link to post Share on other sites More sharing options...
Gatlyn 1,330 Posted May 1, 2022 Share Posted May 1, 2022 I don't buy makeup but I'll pull out my CC for skincare Link to post Share on other sites More sharing options...
Meat 18,962 Posted May 1, 2022 Share Posted May 1, 2022 4 minutes ago, OMonster said: A rebrand (or at least a new name) would feel like an admission to underperformance, which 1) I don't think is the case (or is it...?) and 2) doesn't feel like something to make such a big song and dance about. Slightly intrigued but not exactly excited. This is giving me 'Aura Beauty' vibes but it just doesn't make sense to drop HL. Unless HL is to become the 'parent brand' with different labels under it for beauty, skin, fragrance etc... I don't know. They aren’t changing their name or anything. They have been experiencing an unprecedented success (nobody expected an Amazon-only startup to be making £100m per year), which is why they decided to hire big names. One of their new VP is from Fenty Beauty and the other one is from Prada Beauty. They clearly want to rebrand into something bigger and enter brick and mortar stores like Sephora. Link to post Share on other sites More sharing options...
Enigma 7,182 Posted May 1, 2022 Share Posted May 1, 2022 Hoping they rebrand into something decent, because that brand has been disappointment over disappointment ever since the launch. From the initial batch only the eyeliner was worth the attention, and that’s like the most boring product out there. Their palettes were trash. Hoping they drastically improve the quality and aesthetic. I really like the glam attacks but that’s about it Link to post Share on other sites More sharing options...
Gaga2645 2,240 Posted May 1, 2022 Share Posted May 1, 2022 I keep wanting to theorize it’s an REM beauty collab but Gaga likes a tweet about Sephora, we know she’s posting abt testing new eye makeup (could be glitters or lashes, even face products maybe) Skincare as well but I don’t really trust celebrity skincare bc u know… epione teas (and it’s no shade) Our Haus Labs could mean N E Thinga Link to post Share on other sites More sharing options...
Guest Posted May 1, 2022 Share Posted May 1, 2022 Looks like the packaging could be lighter and pastel? Link to post Share on other sites More sharing options...
KillerMonster 2,361 Posted May 1, 2022 Share Posted May 1, 2022 OMG I’m so excited to see what has been going on! PLEASE let their be a rerelease of Fame perfume Don’t play with me, it just hurts me. Link to post Share on other sites More sharing options...
Guest Posted May 1, 2022 Share Posted May 1, 2022 1 minute ago, Enigma said: Hoping they rebrand into something decent, because that brand has been disappointment over disappointment ever since the launch. From the initial batch only the eyeliner was worth the attention, and that’s like the most boring product out there. Their palettes were trash. Hoping they drastically improve the quality and aesthetic. I really like the glam attacks but that’s about it Their lip glosses are what got a lot of great reviews Link to post Share on other sites More sharing options...
Enigma 7,182 Posted May 1, 2022 Share Posted May 1, 2022 Just now, AnnaNicoleSmith said: Their lip glosses are what got a lot of great reviews From what I’ve seen reviewers called them sticky and nothing special Link to post Share on other sites More sharing options...
Meat 18,962 Posted May 1, 2022 Share Posted May 1, 2022 1 minute ago, Enigma said: Hoping they rebrand into something decent, because that brand has been disappointment over disappointment ever since the launch. From the initial batch only the eyeliner was worth the attention, and that’s like the most boring product out there. Their palettes were trash. Hoping they drastically improve the quality and aesthetic. I really like the glam attacks but that’s about it The Casa Gaga collection was a huge success tbh, not to mention their lip oils and brow pencils that are almost always sold out. A lot of my irls can’t stop raving about the eyeliner and the eyebrow pencil. Some even say it’s the best thing they’ve ever used. Link to post Share on other sites More sharing options...
OMonster 14,675 Posted May 1, 2022 Share Posted May 1, 2022 2 minutes ago, Meat said: They aren’t changing their name or anything. They have been experiencing an unprecedented success (nobody expected an Amazon-only startup to be making £100m per year), which is why they decided to hire big names. One of their new VP is from Fenty Beauty and the other one is from Prada Beauty. They clearly want to rebrand into something bigger and enter brick and mortar stores like Sephora. Could they just do that as HL? Why rebrand into something bigger? Why can't the existing brand just evolve and move away from Amazon? Feels like they're recognising the current branding of HL is too attached to Amazon and doesn't reflect the best values etc. subtext / fantasy Link to post Share on other sites More sharing options...
Guest Posted May 1, 2022 Share Posted May 1, 2022 maybe a more relaunch with more sustainability Link to post Share on other sites More sharing options...
RAYA.core 813 Posted May 1, 2022 Share Posted May 1, 2022 i could feel skincare in this! also tiffanys teal i live ╰☆╮𝙸𝚐𝚗𝚘𝚛𝚎 𝚊𝚕𝚕 𝚑𝚊𝚝𝚛𝚎𝚍 𝚊𝚗𝚍 𝚌𝚛𝚒𝚝𝚒𝚌𝚒𝚜𝚖. 𝙻𝚒𝚟𝚎 𝚏𝚘𝚛 𝚠𝚑𝚊𝚝 𝚢𝚘𝚞 𝚌𝚛𝚎𝚊𝚝𝚎... ☆╮JOINED November 25 2011 Link to post Share on other sites More sharing options...
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