Ashley 8,726 Posted April 27, 2022 Share Posted April 27, 2022 https://www.instagram.com/p/Cc1UuNIp6GJ/ So a makeup page I follow posted a blind item about Haus Labs coming to Sephora! It’s just a rumor as of now but they have predicted other launches in the past. I work at Sephora so I’m so excited about this possibly happening, and it’ll open up a whole new market for Gaga. HL has a lot of really good products but I feel like the brand is kinda slept on. We usually find out about new launches a couple of months ahead of time, I haven’t heard anything about Haus Labs but I’ll keep a lookout! Link to post Share on other sites More sharing options...
thierryrreiht 20,677 Posted April 27, 2022 Share Posted April 27, 2022 Maybe, but I hope it means the Amazon partnership is ending. They've been super quiet about criticism of working with Amazon and it doesn't sit right with me. I know Sephora belongs to LVMH, but.. It's a lesser evil (sort of) Link to post Share on other sites More sharing options...
G U C C I 5,396 Posted April 27, 2022 Share Posted April 27, 2022 they also talk about rebranding (Aura cosmetics?) and following the same path as Kylie cosmetics. What interests me most about that is her having a separate fragrance launch possibly with that!! I would LOVE to have Gaga move into the Sephora space. I really think she can do so much with a beauty line but so far with Haus Labs being a true start up we haven’t seen her potential Link to post Share on other sites More sharing options...
PartySick 147,420 Posted April 27, 2022 Share Posted April 27, 2022 8 minutes ago, G U C C I said: they also talk about rebranding (Aura cosmetics?) and following the same path as Kylie cosmetics. What interests me most about that is her having a separate fragrance launch possibly with that!! I would LOVE to have Gaga move into the Sephora space. I really think she can do so much with a beauty line but so far with Haus Labs being a true start up we haven’t seen her potential I feel like "Aura" would make a good scent name something electric and blue smelling. Link to post Share on other sites More sharing options...
monstertoronto 8,801 Posted April 27, 2022 Share Posted April 27, 2022 I was just in a Sephora and thinking how packed it was and saw all these people looking at Selena’s and Rihanna’s brands. I was totally saying that Gaga needs to be in there! Link to post Share on other sites More sharing options...
LeJudas 6,490 Posted April 27, 2022 Share Posted April 27, 2022 45 minutes ago, PartySick said: I feel like "Aura" would make a good scent name something electric and blue smelling. I totally understand what blue smell is lol Link to post Share on other sites More sharing options...
PartySick 147,420 Posted April 27, 2022 Share Posted April 27, 2022 2 minutes ago, LeJudas said: I totally understand what blue smell is lol Idk if this is sarcasm but I couldn't think of another way to put it Link to post Share on other sites More sharing options...
avalon x 4,107 Posted April 27, 2022 Share Posted April 27, 2022 So Sephora is both online and retail? With locations in a ton of places? What does this mean? (Sorry, I'm foreign) Also this rumor perfectly lines up with some internal "renovations" that have been going on in Haus Labs. There was reportedly new management brought in and they plan on launching a Haus Labs 2.0 https://finance.yahoo.com/news/haus-laboratories-continues-growth-building-124300136.html https://www.prnewswire.com/news-releases/haus-laboratories-continues-growth-building-momentum-for-chapter-2---harnessing-40-beauty--retail-veterans-4-new-vps-301500902.html Also I'm excited for the new palette Gaga has been wearing on the red carpet. Link to post Share on other sites More sharing options...
hoeslay 4,137 Posted April 27, 2022 Share Posted April 27, 2022 I looked in the comments and apparently Haus Labs IS NOT going to Sephora. It's going under Kendo Beauty for a rebranding/revamp Link to post Share on other sites More sharing options...
Ashley 8,726 Posted April 27, 2022 Author Share Posted April 27, 2022 18 minutes ago, hoeslay said: I looked in the comments and apparently Haus Labs IS NOT going to Sephora. It's going under Kendo Beauty for a rebranding/revamp I think they’re trying to say it will be sold there. Sephora carries lots of Kendo brands like Fenty for example. Link to post Share on other sites More sharing options...
Tinnitus15 50,567 Posted April 27, 2022 Share Posted April 27, 2022 Haus labs basically confirmed they’re going for a full rebrand.I’ve heard the photoshoot will be a serve Link to post Share on other sites More sharing options...
RAMROD 105,481 Posted April 27, 2022 Share Posted April 27, 2022 2 hours ago, AshIey said: LWe usually find out about new launches a couple of months ahead of time Why didn't you tell us about Voce Viva back then? (ﾉ◕ヮ◕)ﾉ✧*:･ﾟ 𝒻𝒾𝓃𝒹 𝓂𝑒 𝒶𝓉 𝓉𝒽𝑒 𝒮𝒸𝒽𝑜𝓁𝒶𝓈𝓉𝒾𝒸 𝐵𝑜𝑜𝓀 𝐹𝒶𝒾𝓇 (*´艸｀*) ♡♡♡ Link to post Share on other sites More sharing options...
LeJudas 6,490 Posted April 27, 2022 Share Posted April 27, 2022 1 hour ago, PartySick said: Idk if this is sarcasm but I couldn't think of another way to put it No I get it! Lol blue def has a smell and taste Link to post Share on other sites More sharing options...
Chromatica Island 8,517 Posted April 27, 2022 Share Posted April 27, 2022 I shop at Sephora more than I do at Amazon ,I have a few Haus labs products in my collection, I would love to buy more, but I never think of ordering makeup online in general, I prefer buying it in person. Any/All Pronouns, Genderfluid🏳⚧ Link to post Share on other sites More sharing options...
Guest Posted April 27, 2022 Share Posted April 27, 2022 I hope so, so i van test them out Link to post Share on other sites More sharing options...
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