RAMROD 77,713 Posted January 26 Share Posted January 26 Mattel shares jumped Wednesday after the toy manufacturer said it won the license to make toys based on Walt Disney's princess lineup, including the popular "Frozen" franchise. It marks a significant triumph for Mattel after it lost the license to rival Hasbro in 2016. That sparked a period of financial troubles at Mattel and active turnover in the C-suite. Mattel's stock was recently up more than 6% in premarket trading. Hasbro was down more than 1%. Mattel will start selling new Disney toys in 2023, and the business will be managed by the same group that oversees its Barbie franchise. Financial terms of the deal weren't disclosed. Mattel said the new licensing deal builds on its existing licensing relationship with Disney for Pixar Animation Studios' "Toy Story" and "Cars" franchises, as well as the recently announced global licensing agreement for "Lightyear." https://www.cnbc.com/2022/01/26/mattel-shares-jump-after-toymaker-wins-license-to-make-disney-toys.html (ノ◕ヮ◕)ノ✧*:・゚ paradise lost (*´艸`*) ♡♡♡ 2 Link to post Share on other sites
bionic 26,121 Posted January 26 Share Posted January 26 Stocks in Trixie Mattel just increased buy bionic 1 Link to post Share on other sites
RebeldeFaith 2,519 Posted January 26 Share Posted January 26 Good! Now they better serve great quality fashion dolls and none of those molded on clothes they used to. Give us good live action dolls too. This is my signature. 1 1 Link to post Share on other sites
BUtterfield 8 32,383 Posted January 26 Share Posted January 26 I mean look at the material Left is Hasbro and right is Mattel (except for belle that’s the reverse) I’m so glad they got their license back 1 Link to post Share on other sites
VeguisLG 126 Posted January 26 Share Posted January 26 I'm so happy for this! As a Disney doll collector, my prayers have been heared! Hasbro never did an accurate job and, it wasn't until this year that they started the Style Series collection and Villains dolls which made us see that quality was greater. Anyways, let´s see how this goes but yas! Link to post Share on other sites
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