outtahere12428 2,850 Posted December 16, 2021 Share Posted December 16, 2021 Hey guys. I'm not saying how I got all this info cuz it could risk my job, but I thought we as fans deserve to know a bit more about everything that happened during that era. I love everything that DID come out (music, videos, pictures). I think it could be one of Gaga's best eras if Corona didn't happen and so many things gone wrong. So, that's ALL I know (yes it's going to be very long) It all started on Feb. 7th, 2020, when we got THIS email: ONFIDENTIAL LADY GAGA 2020 CONFIDENTIAL UPDATE FEB 5, 2020 +++PLEASE KEEP ALL INFORMATION INTERNAL, IT CANNOT GO PUBLIC IN ANY WAY+++ LG 2020 updated timeline HIGHLIGHTS: FIRST SINGLE “STUPID LOVE” will be released GLOBALLY TIMED to the 2/21 US store turn. The Pre-order will come the following week at 2/27 globally timed at 9AM. Feb 17 • “Stupid Love” teasers and outdoor campaigns to begin. Feb. 17th: Outdoor (street boards, snipe, digital boards) - Admat / Creative to be sent out soon Feb. 18th : Digital teaser campaigns. Creative and text (digital assets) currently being put together for everyone to follow Feb. 19th : Single title / cover to be revealed Feb 21 • globally timed release of “Stupid Love” Single & Video (9pm pst feb. 20th / 0am est feb. 21st) • Shot On iPhone Apple campaign begins globally including TV, Digital and OOH - NOTE 1 • New Music Daily Playlist cover and placement + interview with Zane • Additional editorial and OOH support from Spotify, Amazon, and YouTube • iHeart Top 40 and Hot AC Premiere (every hour on the hour) Feb 27 • Album pre-order launch with album cover reveal 9am PST *track listing will NOT be revealed on this date* March 5 • Global tour announce (US, CANADA, UK, FRANCE, JAPAN, SINGAPORE) - THIS INFORMATION CANNOT GO PUBLIC until announce. US: Boston, Chicago and NY (All in August) CANADA: Toronto (Aug. 9 & 10) UK: London (July 30/ Aug. 1) FRANCE: Paris (July 24 / July 26) JAPAN (Aug. 29/ Aug 30) SINGAPORE (Sept. 4) March 10 • Tour pre-sales begin March 14 • Tour general on-sales begin March 29 • iHeart Awards Performance performing “Stupid Love” April 3 • “Rain On Me” release with video teaser upon launch • Amazon “Voice Is All You Need” campaign begins globally including TV, Digital, and OOH - NOTE 2 • Launch retail campaigns via Bravado April 4 • Holding for SNL performance April 10 • Album Release *Timing TBD* • “Free Woman” NMF focus *Timing TBD* • “Rain On Me” video to release MORE TO FOLLOW (PLEASE KEEP THIS INTERNAL) _____________________ CONFIDENTIAL LG 2020 CONFIDENTIAL UPDATE FEB 5, 2020 +++ PLEASE KEEP ALL INFORMATION INTERNAL, IT CANNOT GO PUBLIC IN ANYWAY. +++ The release timeline has changed to the following: First Single “Stupid Love” will be released globally timed to February 28th US store turn. Video will be released simultaneously. Album pre-order will also move back one week to March 5th.. Global Tour Announcement will now move to March 12 and on ticket sales will begin on March 16th on rolling basis. Update Timeline: Feb. 24th • “Stupid Love” teasers and outdoor campaigns to begin. Feb. 24th : Street postering/ sniping with teaser - Admat / Creative to be sent out soon Feb. 25th : Digital teaser campaigns. Creative and text (digital assets) currently being put together for everyone to follow Feb. 26th : Single title / cover to be revealed Feb. 28th • globally timed release of “Stupid Love” Single & Video (9pm pst feb. 27th / 0am est feb. 28st) • Shot On iPhone Apple campaign begins globally including TV, Digital and OOH - NOTE 1 • New Music Daily Playlist cover and placement + interview with Zane • Additional editorial and OOH support from Spotify, Amazon, and YouTube • iHeart Top 40 and Hot AC Premiere (every hour on the hour) March 5th • Album pre-order launch with album cover reveal 9am PST *track listing will NOT be revealed on this date* March 12 • Global tour announce (US, CANADA, UK, FRANCE, JAPAN, SINGAPORE) - THIS INFORMATION CANNOT GO PUBLIC until announce. Not all dates will be announced at once. For ex US dates, 2nd date announcement will be contingent to 1st date sales. US: Boston, Chicago and NY (All in August) CANADA: Toronto (Aug. 9 & 10) UK: London (July 30/ Aug. 1) FRANCE: Paris (July 24 / July 26) JAPAN (Aug. 29/ Aug 30) SINGAPORE (Sept. 4) March 16th • Tour pre-sales begin March 29 • iHeart Awards Performance performing “Stupid Love” April 3 • “Rain On Me” release with video teaser upon launch • Amazon “Voice Is All You Need” campaign begins globally including TV, Digital, and OOH - NOTE 2 • Launch retail campaigns via Bravado April 4 • Holding for SNL performance April 10 • Album Release *Timing TBD* • “Free Woman” NMF focus *Timing TBD* • “Rain On Me” video to release MORE TO FOLLOW (PLEASE KEEP THIS INTERNAL) _____________________ NEW UPDATES: CONFIDENTIAL LG 2020 CONFIDENTIAL UPDATE FEB 16th , 2020 PLEASE KEEP ALL INFORMATION INTERNAL, IT CANNOT GO PUBLIC IN ANYWAY. The release timeline has changed to the following: First Single “Stupid Love” will be released globally timed to February 28th US store turn (0am EST Feb. 28/ 9pm pst Feb.27) . Video will be released simultaneously. Album announcement and Pre order will go live on March 2nd (Monday) @ 9am PST. Global Tour Announcement is back to March 5th (Thursday) @ 1am PST. Ticket pre sale (D2C and sponsors) will be March 10th to March 12 Public Tour on sale March 13th (Friday) Update Timeline: Feb. 24th • “Stupid Love” teasers and outdoor campaigns to begin. Feb. 24th : Street postering/ sniping with teaser - Admat / Creative to be sent out to you soon Feb. 25th : Digital teaser campaigns. Creative and text (digital assets) currently being put together for everyone to follow Feb. 26th : Single title / cover to be revealed Feb. 28th • globally timed release of “Stupid Love” Single & Video (9pm pst feb. 27th / 0am est feb. 28st) • Shot On iPhone Apple campaign begins globally including TV, Digital and OOH - NOTE 1 • New Music Daily Playlist cover and placement + interview with Zane • Additional editorial and OOH support from Spotify, Amazon, and YouTube • iHeart Top 40 and Hot AC Premiere (every hour on the hour) Label OOH creative (admat) / video spot are planned and being worked on. March 2nd • Album pre-order launch with album cover reveal 9am PST *track listing will NOT be revealed on this date* March 5th • Global tour announce (US, CANADA, UK, FRANCE, JAPAN, SINGAPORE) - THIS INFORMATION CANNOT GO PUBLIC until announce. Not all dates will be announced at once. For ex US dates, 2nd date announcement will be contingent to 1st date sales. US: Boston, Chicago and NY (All in August) CANADA: Toronto (Aug. 9 & 10) UK: London (July 30/ Aug. 1) FRANCE: Paris (July 24 / July 26) JAPAN (Aug. 29/ Aug 30) SINGAPORE (Sept. 4) March 10th • Tour pre-sales begin (public on sale March 13) _____________________ Please treat with extremely high security and also follow how they are to be used. SINGLE COVER ARTWORK : Any OOH or marketing tools by Label should use the single cover artwork PRESS PHOTO & USE FOR DSP OOH/ PLAYLIST COVER: There will be one artist photo (Only) for all press purpose (cannot go public until single release) and also for use as Playlist covers on DSPs, as well as for any OOH or marketing looks that DSPs will do locally. (this also cannot go public until release date) Delivery time tbc: Pre rolls using video footage / elements for digital campaigns - hopefully by Wednesday. _________________________________ INTER-OFFICE / please keep information internal. PR: We were expecting a press release initially, however, her statement on her socials this morning should be referred to as the PRESS RELEASE. ALBUM release date: We do not yet have a firm new date for the album. For DSPs and retailers that need a “date” to secure the pre orders they already have and to keep the pre order going, we will be using a universal fake date of 12/31/2020 (December 31, 2020) for any others, the album release date is TBD. Single on April 3th: Release of next single originally scheduled for April 3rd, will be moved as well. We are looking at releasing this track closer to the new album release date. Since there has not been any mention of this single publicly yet, we are not addressing anything about it at this time. More information will follow as we have more clarity on next steps. ____________________________ We can now list the bonus tracks on the INTL Deluxe album, on D2C store sites and local retailer online stores, officially. (they actually already appear on the sticker of the product shot but since it is small, you may not have realized it) Here are the bonus track titles in order. LOVE ME RIGHT 1000 DOVES (PIANO DEMO) STUPID LOVE (Vitahouse Warehouse Mix) _____________________ The track “Sour Candy with Black Pink” will be released (globally timed) on Thursday, May 28th @ 4AM PDT. This is one hour before the album is released first in New Zealand (local store turn) A pseudo video will go live as well. There will also be collaboration merch drop on Lady Gaga D2C store. On Monday, June 1st @ 9AM PDT, visualizer/ lyric video to be released. Please do not announce and keep everything confidential. __________________________________________________ (CONFIDENTIAL) PLEASE DO NOT ANNOUNCE LG is going to do a listening party on Twitter on Friday. Timing is TBD but it will be in the morning PDT. There will be an announcement, most likely Today (Thursday) . PLEASE DO NOT ANNOUNCE. _______________________________________ CHROMATICA UPDATE TIMELINE -- CONFIDENTIAL Wednesday, June 17th • “Rain On Me” Gaga Vision Episode premiere on IGTV (Time TBC) Friday, June 19th • Instagram Takeover with Color of Change Monday, June 22nd • “Rain On Me” remix - Pending clearance June 24th • Paper Magazine/Club Quarantine “Chromatica & Pride Celebration” (Virtual) • “Free Woman” Remix (TBC) June 30th • Apple Music Radio Show Premieres July TBD • Twitter Global Listening Party • Instagram Flagship Takeover • Fortnite Event • Bud Light Event August • Single 3 Launch & Video (TBC) • Rolling Stone Cover September • Vogue Cover (October Issue) - TBC. October • Movie OST Single Release (new song not on current album) • Amazon Event (TBC) ____________________________________________ Gaga Radio Show on Apple Music will launch this Friday, Aug. 7th. Gaga will make the official announcement across socials in the morning @ 10am pst which will also be the launch time of the Apple press release & rollout. There will be 4 episodes total (timeline below): Aug 7th, 14th , 18th and 28th. Please see below for links, broadcast schedule, Episode 1 launch timeline, and Episode 1 Info. As a reminder, all of this info is very confidential and has not yet been announced by Apple or Gaga. Information is for Internal use only. Show artwork (VERY CONFIDENTIAL): (CANT SHARE THIS sorry guys) (PW: Apple) Key Links: For host: apple.co/gagaradio For guest: apple.co/LadyGagaRadio PR: apple.co/_GagaRadio GAGA RADIO Broadcast Schedule: Ep 1 - Friday August 7 (11am PST) Special Guest: BloodPop DJ Mix: BloodPop® (Goes live Thur, Aug 6 at 9p PT) Ep 2 - Friday August 14 (11am PST) embargoed Special Guest: Burns DJ Mix: Burns (Goes live Thur, Aug 13 at 9p PT) Ep 3 - Tuesday, August 18 at time TBC embargoed *Apple Music radio launch day* Ep 3 encore - Friday August 21 (11am PST) Special Guest: Elton John + Blackpink voice note DJ Mix: Vitapop (Goes live Thur, Aug 20 at 9p PT) Ep 4 - Friday August 28 (11am PST) embargoed Special Guest: Tchami DJ Mix: Tchami (Goes live Thur, Aug 27 at 9p PT) ______________________________________________ The release date for Free Woman – Honey Dijon Realness remix has been postponed. We should have a new release date by early next week. It will no longer release this coming Friday. Lady Gaga / “Free Woman – Honey Dijon Realness Remix” will be scheduled for release on Aug. 21st , local store Turn. (Not globally timed) Track list: Free Woman – Honey Dijon Realness Remix Edit (3:31) Free Woman – Honey Dijon Realness Remix (6:46) The product will be delivered to all partners except Spotify, early next week. (The track will deliver to Spotify overnight for the algorithm.) PLEASE NOTE: This is not in any indication of FW being the next single. This remix release is to coincide with the Gaga Radio campaign. _________________________________ CONFIDENTIAL - "911" is the next single from Gaga Next single/video from album Chromatica will be “911” We will launch the project with an official music video premiere on September 9th (Wednesday). – Please do not announce. Premiere outlet and time are yet to be confirmed. __________________________________ CONFIDENTIAL Video Premiere Sept 9th : Lady Gaga - 911 Programming slate (US): Vevo on YouTube: Playlists: Brand New Pop - http://bit.ly/BrandNewPop (9/9) (Pre-roll: 3M impressions) Channel Cards - 4 days – Pop (9/9) Example channels: ArianaGrandeVEVO, JustinBieberVEVO, KatyPerryVEVO Pre-roll: 2M Vevo OTT: Added to Brand New Pop Playlist on Roku, Apple TV, Amazon Fire TV, and Vewd. Added to Vevo Pop Playlist on Pluto TV and Samsung TV Plus. Vevo Social: Confirmed - Twitter, Facebook, Instagram Twitter (@vevo) – artist tweet RT. __________________ LADY GAGA’s new video 911 premiere will postpone to next week. (new date to confirm shortly – potential 9/14) If you have any radio servicing/ plays set up for 911 as next single, tomorrow, please hold back. As it is an already released track, there is no issues for radio stations playing as album track, but we would not like it played in the context of official announcement as next single. ___________________ "My biggest enemy is me - Pop a 911" 💊💊💊 Please do not announce. There will be an Official PR. 911 video will launch on September 18th (Friday) @ 12pm EDT (9am PDT) Currently a global broadcast premiere is being discussed. (more to follow) PS: Lady Gaga was announced as the worldwide face of Valentino’s new fragrance, Voce Viva. This global multi-year campaign will launch this week, with TV spots, digital advertising, in-store, POS, OOH billboards, and print ads. Chromatica’s “Sine From Above” will be licensed as the soundtrack to the campaign __________________________________ TIMELINE (CONFIDENTIAL / SUBJECT TO CHANGE) September 17th (Thursday) Valentino Global Campaign launch 2pm pst – Video YT premiere room goes live (announcement of the premiere) MTV to announce global broadcast premiere at the same time. (There maybe a subtle tease with no details going out sometime before the 2pm announcement – TBC) Billboard Cover Release September 18th (Friday) 9am PST - 911 music video launch & Press Release September 20th (Sunday) CBS Sunday Morning Interview airs September 21st (Monday) Gaga Vision # 3 September 22nd (Tuesday) Born This Way Foundation Book Launch __________________________________ CONFIDENTIAL Please do not announce. Lady Gaga / 911 remixes are being scheduled for Nov. 24th release (local store turn) Sofi Tukker Remix (focus remix) - Main, Extended (2 track bundle) Bruno Martini Remix - Main, Extended (2 track bundle) Weiss Remix – main (1 track) Audio and each cover artwork coming shortly. _______________________________________ CONFIDENTIAL: 911 remixes are coming on Dec. 4th Sofi Tukker Remix (focus remix) - Main, Extended (2 track bundle) - https://open.spotify.com/album/25eMUZJOY6nhsIZl9D5WUb?si=SDbZl1ddSpGvDEEvolx3nA Bruno Martini Remix - Main, Extended (2 track bundle) - https://open.spotify.com/album/2sTMGRR7N6AwnpFJssGeUs?si=VGVswA7ZTSug0Q1_CSb-Ow Weiss Remix – main (1 track) - _________________________________ Cheers - Gaga goes Dom Perignon 🍾🍾🍾 #DomPérignonxLadyGaga The launch will be supported by a global media campaign that will feature “Free Woman” across Broadcast, Digital, and OOH _______________________________ (CONFIDENTIAL) Chromatica Remix Album has now been scheduled for August 27th release. (Subject to change) It will be an Digital only release at launch. We are discussing to set up pre order for the physical products on official store at the same time or almost the same time (TBC). (Similar to BTW 10TH ANNIVERSARY project) Please do not announce or confirm the project externally. More information will follow. _________________________________________________ Hi, everyone! Attention: The Chromatica REMIX album has been postponed indefinitely! So nothing happens here at first - we will contact you as soon as we have new information. __________________________________ News from GAGA! Today at 6 p.m. European time, Lady Gaga will announce the release of the Chromatica Remix album with tracklist. Release is this Friday, September 3rd! More information and assets will come after the announcement ⚔️ _____________________________________ And that's all I got guys, I shared everything. If I have any news I'll let you know Link to post Share on other sites More sharing options...
NFRatwell 23,290 Posted December 16, 2021 Share Posted December 16, 2021 Surprised there’s nothing about Chromatica TV But this is interesting Link to post Share on other sites More sharing options...
Concertaholic 5,493 Posted December 16, 2021 Share Posted December 16, 2021 I mean didn’t most of this stuff end up happening? Link to post Share on other sites More sharing options...
GagaIsMyCure 3,604 Posted December 16, 2021 Share Posted December 16, 2021 16 minutes ago, breakourstigmas said: iHeart Awards Performance performing “Stupid Love” We were robbed Link to post Share on other sites More sharing options...
Mother of Puppies 35,720 Posted December 16, 2021 Share Posted December 16, 2021 I’m still hoping for another single/mv - like Alice, Babylon or Replay THEY CALL ME LADY MOP Link to post Share on other sites More sharing options...
DelusionalGaga 29,479 Posted December 16, 2021 Share Posted December 16, 2021 Link to post Share on other sites More sharing options...
weed 71,508 Posted December 16, 2021 Share Posted December 16, 2021 No mention of Oreos?? very very weird but very very interesting! Link to post Share on other sites More sharing options...
weed 71,508 Posted December 16, 2021 Share Posted December 16, 2021 21 minutes ago, breakourstigmas said: not really... -SNL -Fortnite -iHeart -2 extra CB dates -4th Gagavision -Vogue cover 2020 -Amazon Event -Movie OST Song didn't get a Rolling Stone cover either or the Bud Light event! Link to post Share on other sites More sharing options...
LeafBug 7,566 Posted December 16, 2021 Share Posted December 16, 2021 Imagine choosing Stupid Love as the lead single when you got Alice. Link to post Share on other sites More sharing options...
thatfoxyfeeling 12,806 Posted December 16, 2021 Share Posted December 16, 2021 Let the era rest in peace and move on. Link to post Share on other sites More sharing options...
Neroneau 944 Posted December 16, 2021 Share Posted December 16, 2021 22 minutes ago, iku iku iku said: Imagine choosing Stupid Love as the lead single when you got Alice. I know right Link to post Share on other sites More sharing options...
Neroneau 944 Posted December 16, 2021 Share Posted December 16, 2021 So there was going to be a non album single last month... it’s never mentioned that SC was going to get the single treatment.. I’m sorry but what is OST? Link to post Share on other sites More sharing options...
HuffsAhoy 7,433 Posted December 16, 2021 Share Posted December 16, 2021 24 minutes ago, iku iku iku said: Imagine choosing Stupid Love as the lead single when you got Alice. While there were better choices for a lead, I disagree it should have been Alice. That opening with Chromatica I into Alice was one of the greatest first listening experiences I've ever had. I'm thankful they kept it a "surprise"; it's a moment I wish I could have over and over again. You remind me that it's such a wonderful thing to love. Link to post Share on other sites More sharing options...
ThisGuyTony 29,372 Posted December 16, 2021 Share Posted December 16, 2021 I’m glad they didn’t release the ROM MV one week after the song release. That is no longer a smart strategy in the streaming age. I mean, after the era ended, I always felt like it was meant to be a 1 year era. But who knows anymore… Link to post Share on other sites More sharing options...
PIMSKI 135 Posted December 16, 2021 Share Posted December 16, 2021 hmmm kinda weird that the Coachella surprise performance is not included... Link to post Share on other sites More sharing options...
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