Shang Chi Is A Flop

[P0JffionRowQat 27]

42 minutes ago, Chromatican said:

Sorry, but movies that cost over 200 million need to AT LEAST double their total budgets to be considered successful. The low-end of marketing a studio film is 35 million, a Marvel movie's marketing is most likely much greater than that. Shang-Chi won't become profitable until 2022 when it rakes in DVD sales and streaming numbers.

More reliable sources said $150M for production budget, and promotional budget is part of marketing which was included in $375M.  
$375M is way more than double.

Marketing was very lacking for a Marvel movie, the studio released a whole bunch of trailers that weren't appealing, that's why the trailers got low views.  Spiderman (No Way Home) only released few trailers that were super appealing to garner over $300 million views on the first couple days.  

SC was more "word of mouth" marketing, the studio marketing failed this movie due to the fact that they didn't invest enough into marketing it.  Which explains why the low turnout in international markets due to lack of studio advertising/promotions on international TVs.

Also, F9 is part of a popular $billion movie franchise too, so their marketing is expensive too just like Marvel movies.  F9 was delayed more times than SC, so F9 had to do more promotions.  Going by your standard, F9 flopped too then.

[Chromatican 4,046]

26 minutes ago, P0JffionRowQat said:

More reliable sources said $150M for production budget, and promotional budget is part of marketing which was included in $375M.  
$375M is way more than double.

Marketing was very lacking for a Marvel movie, the studio released a whole bunch of trailers that weren't appealing, that's why the trailers got low views.  Spiderman (No Way Home) only released few trailers that were super appealing to garner over $300 million views on the first couple days.  

SC was more "word of mouth" marketing, the studio marketing failed this movie due to the fact that they didn't invest enough into marketing it.  Which explains why the low turnout in international markets due to lack of studio advertising/promotions on international TVs.

Also, F9 is part of a popular $billion movie franchise too, so their marketing is expensive too just like Marvel movies.  F9 was delayed more times than SC, so F9 had to do more promotions.  Going by your standard, F9 flopped too then.

F9 grossed over 700 million worldwide, Shang-Chi hasn’t even cracked 400 million worldwide. That’s a MASSIVE difference in the pandemic box office era. Shang-Chi needs to make AT LEAST 400 million to break even, and probably WILL be profitable by the time it has DVD sales. Shang-Chi had at LEAST 35 million spent on production even if that is pared down for Marvel standards. 

[P0JffionRowQat 27]

1 hour ago, Chromatican said:

F9 grossed over 700 million worldwide, Shang-Chi hasn’t even cracked 400 million worldwide. That’s a MASSIVE difference in the pandemic box office era. Shang-Chi needs to make AT LEAST 400 million to break even, and probably WILL be profitable by the time it has DVD sales. Shang-Chi had at LEAST 35 million spent on production even if that is pared down for Marvel standards. 

Oh thank you buddy, we've reached an agreement at $400M.  SC will definitely reach $397M or $398M by the end of this weekend.  No doubt.
It was fun talking to you, you're really smart.

China keeps 75% though, so China kept $150M (75%) of F9's box office.  F9 only kept about 49M (25%) from China.  F9's total comes out to about $565M.  You said $400M is break even for ShngChi, that is 2.67 times the budget.
F9's $200M budget times 2.67 = $534M.  Yep, now F9 is break even too, with about $30M profit.