Facebook & Its Advertisers Panicking Cos iPhone Users Opt Out Of Tracking

[RAMROD 117,032]

With iOS 14.5 released to the public earlier this year, iPhone and iPad users now have the ability to easily opt out of cross-site and cross-app tracking and targeting. New data from analytics firm Branch indicates that just 25% of users are opting in to tracking, which is causing panic in the advertising industry.

As detailed in a new report from Bloomberg, the impact is being felt in particular by Facebook advertisers. Facebook is reportedly no longer able to provide certain metrics to advertisers to help them know whether their ads are working.

While Facebook declined to respond to Bloomberg’s report, data from Branch shows that roughly 75% of iPhone users are now running iOS 14.5 or later with App Tracking transparency and that just 25% of those users have tapped on “Allow” when they see the prompt. 

Facebook says that it is working on new features to help make up for the data lost due to App Tracking Transparency, including “new advertising features that require less data to measure an ad’s success.” The company is also reportedly exploring ways to deliver ads based on data stored on the user’s device.

Earlier this year, reports of a long-time feud between Facebook CEO Mark Zuckerberg and Apple CEO Tim Cook have resurfaced, with The Wall Street Journal reporting on angry comments apparently made by Zuckerberg in 2018. 

Per the Journal, as a row brewed over Facebook's data collection practices, Tim Cook gave an interview on national television. During the appearance, Cook claimed Apple would never have found itself in the same position as the social media company.

According to the Journal, people familiar with the matter said Zuckerberg's comments in private went far beyond his public response that Cook was being "extremely glib." The Facebook chief reportedly told his team that 'we need to inflict pain,' for what he considered to be the poor treatment of his company, the report said.  

The tensions between the pair became public in 2014, when Cook criticized Facebook's business model.

As Insider reported, Cook expressed annoyance over business models that prioritized engagement above all and gathered user data to target users with advertising. Although he didn't mention Facebook by name, it was a fairly transparent jibe at the social media network, the report stated.

The iOS update will make it far easier for users to decline to have their data tracked to enable targeted advertisements, DW reported recently. Tracking can already be switched off on Apple devices, but only if users search through their settings to disable it.

 

Source:

https://9to5mac.com/2021/07/14/facebook-tracking-app-tracking-data/

https://www.businessinsider.com/mark-zuckerberg-facebook-inflict-pain-apple-wsj-2021-2

 

[FATCAT 60,888]

I bought my iPhone, moving from superior Android tech, because of the new privacy features that they've implemented. These advertisers deserve to get their business cut off, it was immoral to have any of this tracking data on users, let alone sell it.

[Gagz4Gaga 7,278]

Just burn Zuckerberg and his companies to the ground and the world will instantly become a better place. 

[The Fame Monster 4,554]

5 minutes ago, Gagz4Gaga said:

Just burn Zuckerberg and his companies to the ground and the world will instantly become a better place. 

YAAASSSS!!! 

I agree 100%!!!

[Lilmonzter 2,864]

Facebook really needed to lose. They do a lot of shady stuff.

Targeted adverts are really so intrusive. 

Good on apple.

[TheSlash 14,539]

Good. These ads are garbage most of the time and I always lowkey panic when something I talked about with someone turns up as an ad in my FB timeline .

[EART HL I NG 1,284]

Let it die

[sillynate 6,170]

[Helxig 45,336]

Good, let them panic. Let these platforms die and the billionaires that make so much money off us go broke.

 

 

[Runway 27,876]

Delete Facebook