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BTS’s agency buys Scooter Braun's firm for $1.05 billion


Bambino

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Bambino

The Korean company that launched K-pop sensation BTS, HYBE (formerly known as Big Hit Entertainment) is paying $1.05 billion for a 100% stake in Scooter Braun's Ithaca Holdings and its properties - which includes Big Machine Label Group, SB Projects and management clients Justin Bieber, Ariana Grande and Demi Lovato, among others.

Artists of both companies will participate in the capital increase of HYBE to further strengthen the ties between the two companies.

The deal encompasses a range of services including management, label services and publishing for a combined roster that includes BTS, TXT, Seventeen, GFriend, Enhypen, NU'EST among other HYBE acts, with Justin Bieber, Ariana Grande, J Balvin, Demi Lovato, Thomas Rhett, Florida Georgia Line, Lady A and more artists on the SB Projects and Big Machine rosters.

Braun will join the board of HYBE and Scott Borchetta will remain CEO of Big Machine Label Group.

In November 2020, Braun sold the master rights to Taylor Swift’s first six albums, released by Big Machine, for a deal believed to be worth north of $300 million.

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Sneaky Oliver

I hate how this industry is treating artists like football players. You should not be able to just sell someone’s art and career like that!

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yes and

In November 2020, Braun sold the master rights to Taylor Swift’s first six albums, released by Big Machine, for a deal believed to be worth north of $300 million.

Is there any info to whom? As far as I remember, he still obtain some of her rights on her previous records 

Did you think I'd show up in a limousine? No
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shoful
2 minutes ago, Sour Candy said:

In November 2020, Braun sold the master rights to Taylor Swift’s first six albums, released by Big Machine, for a deal believed to be worth north of $300 million.

Is there any info to whom? As far as I remember, he still obtain some of her rights on her previous records 

If I remember correctly their name was like Shamrock something. He still benefits from the use of those songs though foe a decade I think 

"My name is Dita, I'll be your Mistress tonight..."
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weed

That's insaneeeeeeeeeee omg. They are definitely going to force BTS onto the charts, surpassing 1D's success (in the US) by far. That's wild... I wonder how this will turn out. BTS on Ariana's + Justin's next album sksksks

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58 minutes ago, Bambino said:

In November 2020, Braun sold the master rights to Taylor Swift’s first six albums, released by Big Machine, for a deal believed to be worth north of $300 million.

So... What now? (Not shade, I’m just confused) 

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OMonster

So, Justin, Ariana and Demi now share the same team as BTS... and the same team that owns Taylor Swift's discography. That's way too much power concentrated in one boardroom. 

 

subtext / fantasy
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JazzGa

It will be interesting to see if there is conflict between the Korean management and promotional expectations (those boys in BTS work HARD constantly) and American musicians and celebrities pushing for more autonomy and freedom, less tours and traditional release schedules, etc.  

My old cat is a tough man, but i cant deny the way he bites my hand and he stabs me, he grabs me by my heart <3
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Werk
3 hours ago, Ryusei said:

more money to fund genocide with, great. 

 

2 hours ago, Hunney said:

They are korean not chinese.

No I think they're talking about how Scooter allegedly funds the genocide in Yemen

 

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