Walt Disney World to Test Facial Recognition Technology at Magic Kingdom

[BUtterfield 8 41,819]

Walt Disney World is moving toward a touch-free park experience.

Magic Kingdom will be testing facial recognition technology at park entrances from March 23 to April 23, according to the park's website.

The software takes a photo of a guest's face and converts it to a unique number ID, which will then be associated with the person's ticket or other form of admission.

The company said the software test comes "with the future in mind" as we shift toward "more touchless experiences."

On Tuesday, the park released guidelines for park guests on what to expect from the facial recognition software test.

Special entry lanes will be designated for facial recognition, so guests can choose whether or not to use them. During the 30-day period, participation in the facial recognition will be optional, Disney says.

Don't forget your face mask! Due to the COVID-19 pandemic, guests will not be allowed to remove their face coverings for the facial scan, though they will be asked to remove other accessories such as hats, visors or sunglasses.

If a guest is returning to Magic Kingdom multiple times in the month-long test period, the park asks them to use the same entry line again to help "better understand how the technology works."

Disney also assured guests that the data gathered from the test will not be used for any other purposes.

"Images and the associated unique numbers captured for this technology test will be discarded within 30 days after the test concludes," the website reads. "We will not share the images and unique numbers captured for this test with third parties."

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[tylerjs 6,096]

I wonder what the benefit of this is as compared to their contactless Magic Band technology?

[Ryusei 61,502]

Just now, soularpower said:

I wonder what the benefit of this is as compared to their contactless Magic Band technology?

*insert indentity theft conspiracies*

[Dutch 95,711]

I did read Walt Disney World to testicle. 

[tylerjs 6,096]

4 minutes ago, Ryusei said:

*insert indentity theft conspiracies*

LMAO yeah exactly like seems like a data grab but what do I know 

[Leo 3,000]

Khloe Kardashian is in trouble

[littlepotter 76,616]

50 minutes ago, Dutch said:

I did read Walt Disney World to testicle. 

 

[Dutch 95,711]

2 minutes ago, littlepotter said:

 

Blame it on my dyslectic ass instead. 

[tylertremallose 1,398]

1 hour ago, soularpower said:

I wonder what the benefit of this is as compared to their contactless Magic Band technology?

I’ve been reading about tons of people having issues with connecting them to their tickets and not working etc. so maybe Disney is EVENTUALLY gonna phase them out since they are making it to where you can do the same thing on your phone now

[Dayman 6,251]

1 hour ago, soularpower said:

I wonder what the benefit of this is as compared to their contactless Magic Band technology?

  This is more of a replacement for the fingerprint being linked to your ticket at WDW. It’s to prevent tickets from being transferable. Obviously once the pandemic hit it showed that having guests touch the same scanner all day was not ideal - even if cleaned between each guest that then adds more time to get in. Disneyland operates with a photo being taken to link you your ticket and they just manually verify it’s you. So this new method using the facial recognition seems to be the plan to combine the best aspects of both when linking your ticket.

[HuffsAhoy 7,433]

A version of this technology has existed at Disneyland for a few years now, I believe. I am 100% supportive of anything that enhances the arrival experiences at the parks. That is the first "impression" people get of them and its almost always a chaotic experience  I just wish they were not integrating everything to smart phones, the parks are one of the few places I have been able to put mine away and live in the moment; of course I am the exception. 

[bionic 50,111]

They will sell this data to governments, this is NOT a good step forward.

[Dayman 6,251]

6 minutes ago, bionic said:

They will sell this data to governments, this is NOT a good step forward.

Facebook is already doing this and doing it more efficiently than just linking your face to a park ticket. If you have any online presence this ship already sailed years ago.

[bionic 50,111]

1 minute ago, Dayman said:

Facebook is already doing this and doing it more efficiently than just linking your face to a park ticket. If you have any online presence this ship already sailed years ago.

I don't have any photos on FB and never have

[Magic Mike 2,772]

34 minutes ago, Dayman said:

If you have any online presence this ship already sailed years ago.

that’s what they want you to think — that it is irreversible and u shouldn’t but embrace their power that is fuelled by your presence .