TikTok announces new licensing arrangement with Universal Music Group

[TaylorSwift 161,782]

TikTok has today announced a new deal with Universal Music Group which will give TikTok users access to more licensed music. 

"With this agreement, which covers recorded music from artists at UMG’s labels and songwriters with Universal Music Publishing Group (UMPG), TikTok users will be more empowered than ever to express themselves through music, soundtrack their video creations with songs about which they are passionate and build communities around artists and music-centered culture. The companies have additionally pledged to experiment with exciting new features. TikTok users will now be able to incorporate clips from UMG’s full catalog of music, spanning the company’s iconic labels, songwriters and global territories." 

"UMG and TikTok will now work more closely than ever to promote ambitious experimentation, innovation and collaboration."
newsroom.tiktok.com/en-us/tiktok-and-universal-music-group-announce-expanded-global-alliance

UMG counts various big-name stars in its back catalog, including Lady Gaga and Rihanna. And while a lot of tracks from these artists have been available in the app for some time, the new agreement formalizes the partnership, ensuring that TikTok users will be able to access more Universal music and use it in their clips, without risk of infringing copyright.

www.socialmediatoday.com/news/tiktok-announces-new-licensing-arrangement-with-universal-music-group/594731/

[vyniildisk 12,689]

just when the wannabe app is losing it 

[weed 78,651]

Tiktoks counting as streams incoming 

[Gaga Lazuli 8,658]

Just now, weed said:

Tiktoks counting as streams incoming 

Inb4 this happens and it leads to artists making songs that are 1min long. 

[River 126,803]

soon songs will have only a verse and a chorus

You're the one that I've been waiting for
Gotta quit this cryin', nobody's gonna
Now, it's time to free me from the shame
I gotta find that peace, is it too late or

Freak out, freak out, freak out, freak out (Look at me)
I want your stupid love, love
(Oh-oh-oh, oh-oh-oh, oh-oh, oh-oh-oh-oh-oh)

over.

 

[Mother of Puppies 36,596]

and what about instagram? For sure they will follow in their footsteps

[TimisaMonster 31,073]

Ugh...the way I HATE this app 

[bionic 50,111]

54 minutes ago, River said:

soon songs will have only a verse and a chorus

You're the one that I've been waiting for
Gotta quit this cryin', nobody's gonna
Now, it's time to free me from the shame
I gotta find that peace, is it too late or

Freak out, freak out, freak out, freak out (Look at me)
I want your stupid love, love
(Oh-oh-oh, oh-oh-oh, oh-oh, oh-oh-oh-oh-oh)

over.

 

TV talent shows will love this

[Runway 27,876]

seems like payola to me